GDI:

EcoBoost Engines Pump Up Ford Buyer Base

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Ford EcoBoost Logo

High Tech V6 Gives V8 Power and V6 Efficiency: Several years ago at a dinner with Ford Group Vice President Derrick Kuzak we had a spirited conversation about replacing V8 engines with high technology V6 engines in Lincolns. My position was that a Lincoln could not be a REAL Lincoln without a V8. Kuzak’s position was that Ford could not wait to bring high technology, high performance, high efficiency engines to market. His strategy resulted in the Ford EcoBoost engines that have now been on the market for over a year. Based on AutoPacific’s owner data, it appears that the EcoBoost strategy is on the mark.


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