GM’s 2015MY Full Size SUVs General Motors has launched its new-for-2015MY full size SUVs. While you might wonder why they care about launching these behemoths when the segment has fallen at the hands of expensive gasoline, these are mighty profit generators for the General even at relatively low volumes. Last year, GM launched the pickups upon which these SUVs are based – the Chevrolet Silverado and the GMC Sierra. When they were launched these pickups were criticized because their styling was so evolutionary from their GMT900 predecessors. But, it turns out that GM planners and engineers really know their stuff and the pickups have won kudos for their capability. The Silverado was named the North American Truck of the Year.
Last night General Motors held a celebrity bash at Paramount Studios’ Soundstage 15. Celebrities were invited to model the latest fashions showcased by General Motors’ new concepts and products. Why would GM do this? GM invites “influentials” from the Los Angeles area to see and be seen at GM Ten. Not a bad idea at all. Gives the company positive exposure. Costs a bundle, but the investment is certainly worth it in terms of positive press.
Here is the GM-produced video feed for the show:
Our reason for going was much more mundane although seeing the celebrities was a highlight. Received a walkaround of the upcoming Cadillac CTS from Cadillac General Manager Jim Taylor. Looks like Cadillac has a winner on its hands to replace last years winner of AutoPacific’s Vehicle Satisfaction Award in its class – Cadillac CTS.
Katherine Heigl – Grey’s Anatomy
Actress Katherine Heigl, dressed in Dolce & Gabbana, walks the runway with a Chevy Volt Electric Concept at the GM TEN fashion event Tuesday, February 20, 2007 in Los Angeles, California. (General Motors Photo)