Volkswagen is excited with the work they have completed thus far on the Golf blue-e-motion battery electric vehicle. So excited, in fact, that I was recently able to drive one in Germany.
In spite of the fact the naming of new automobiles is one of the most arcane and over-intellectualized elements of the auto industry, when all is said and done the name is all but academic if the car is good. And the best damned name in the world will do little to redeem a miserable excuse for an automobile. Perhaps a few examples are called for. When it comes to the lame name for a accomplished automobile a few rise to the top…
Jim Hall, VehicleVoice correspondent and head of AutoPacific‘s Industry Analysis office ponders the naming conundrum.
Mazda Miata Good Car, Good Name, Now the MX-5
Mazda has decided to go back to its original name for the extremely popular Miata sports car. Now the car is officially the MX-5 and Miata is no longer “officially” used. Reportedly, when Mazda was testing potential names in focus groups (none of which were ever chosen), one participant almost came out of his chair when he saw a photo of the Miata prototype and said, “I don’t care what they call it, I would call it MINE!” Well, that is the kind of reaction you want when naming a car, but now millions are spent figuring out what combination of letters and numbers to use to name a car. Oh yeah, how was the Miata named? The Mazda Product Planner for the car at the time was flipping through a dictionary one day and came upon a word that sounded good and meant something good in German. Sold. Cheap, effective research.
Passat Wagon Introduced at 2006 Los Angeles Auto Show
The all new Passat sedan went on sale in in the USA in Fall 2005, with the launch of the wagon in January 2006, about the time that the range also added 4Motion models just in time for Winter in the Snow Belt. The Passat wagon has been available in Europe since late 2005 with the USA launch at the 2006 Los Angeles Auto Show clearly overshadowed by the reveal of the Volkswagen GX3 concept 3-wheel motorcycle.
The wagon benefits from all of the updates the sedan received for 2006 model year, including all-new sheetmetal bearing the latest design direction of the brand and a switch from longitudinal to transverse engine placement. The Passat continues with a choice of in-line four or V6 powerplants. The previous-generation offered a W8 engine that did not sell well has been dropped with the transverse powertrain Golf-based Passat.
The Passat sedan and wagon are offered in similar trim and engine packages, including the 2.0T Value Edition, the 2.0T, the 3.6L and the 3.6L 4Motion. There are two engines available with the latest North American Passat, an in-line four-cylinder and a V6, with no diesel yet offered. A direct-injection 200HP 2.0L turbocharged DOHC 16v I4 replaced the prior generation’s 1.8L four-cylinder. The V6 engine is also a direct-injection unit that replaced the 2.8L of the prior generation. While several VAG products offer this latest VR6 in 3.2L displacement, the Passat (and Touareg) gets a 280HP 3.6L version. Volkswagen only offers its 4Motion system when the V6 is selected, whether sedan or wagon. The sedan and the wagon offer the same powertrain lineup, the same basic trim level setup, and the same optional equipment. Models taking the 200HP I4 are badged 2.0T, with the V6-equipped models badged 3.6L or 3.6L 4Motion. Only a six-speed automatic with Tiptronic is offered; no manual transmission is planned for this family-oriented entry.