Primedia’s AUTOMOBILE MAGAZINE
, not to be left behind in the automotive awards category by its Motor Trend stablemate (you remember, Car of the Year, Truck of the Year, SUV of the Year), has announced its winners of Automobile of the Year, Design of the Year, Technology of the Year and Man of the Year Awards. Automobile calls itself “America’s leading automotive lifestyle publicaion.” Sounds very similar to Motor Trend’s claim. Oh, well lets see who won what (note that these are “Editors’ Awards with no consumer input) and register the VehicleVoice
2007 Automobile of the Year: Volkswagen GTI –
seems like there would have been other more worthy selections. The GTi is a fine car; fun to drive, attractive, easy to live with. How about some other candidates? I’d definitely consider the Lincoln MKZ mid-size sedan or Lincoln MKX crossover SUV. I’d have the Ford Edge on the list. Hmmmmm. Maybe they really mean “automobile” and trucks, SUVs and crossover SUVs don’t count. So, lets limit it to cars. So, we’ll leave in the MKZ. Howabout the Infiniti G35 sedan? The all new Nissan Altima. Why didn’t they agree with Motor Trend on the Toyota Camry as Car of the Year? Well, the list can go on forever. GTi is nice, but certainly ain’t the only game in town.
2007 Design of the Year: Aston Martin V8 Vantage –
AUTOMOBILE is right on selecting the V8 Vantage. Absolutely drop dead gorgeous, the V8 Vantage takes Aston’s iconic shape to the next level and puts it in a more “affordable” package.
Roger Penske (Left) with DaimlerChrysler CEO Dieter Zetsche (Right) and smart cars
2007 Man of the Year: Roger Penske –
Can’t really argue with Penske’s selection, but we’d include in their rationale his intention to import the smart from Europe. Penske has accomplished a tremendous amount in his career – racer, race team owner, owner of truck rental agency, owner of Detroit Diesel, owner of tremendously successful chain of automobile dealerships, etc. The smart may be his next great accomplishment.
2007 Technology of the Year: Electronic Stability Control -
Automobile’s Press Release for these Awards can be found below the fold.
Volkswagen NA has turned another corner in its quest to turn traditional marketing programs upside down. Following up on its successful FAST campaign, VW has upped the ante with a new multimedia program called “VDUBSROCK.” While it’s too early to know if the program will be a success, there’s no doubt it is establishing the importance of community marketing and new media in the sales process.
Buy a Guitar, Get a Car… Reminiscent of Buy a Bike, Get a Jetta – Jetta Trek
The VW program promotes an unusual opportunity. Purchase one of four VW models (GTI, New Beetle, Jetta, and Rabbit), and get a new guitar – and not just any guitar, either. The First Act Garage Master
guitar includes a built-in pre-amp, so you can plug the axe into your new car and literally play along with music in the car.