Posted by Stephanie Brinley on May 20, 2010 at 6:26 am
National Survey Reveals Cadillac as Top Premium Brand, Buick as Top Popular Brand, Ford Motor Company Has Most Awards with Seven, Suzuki Kizashi as Top Car and Lincoln MKT as Top Truck
TUSTIN, Calif. (May 20, 2010) — AutoPacific today announced its 14th Annual Vehicle Satisfaction Awards (VSA) to help consumers make informed vehicle purchase decisions.
“While the auto industry is showing signs of improvement, more than ever before, manufacturers need to be able to differentiate themselves. Proof of satisfied customers is as good as gold,” says George Peterson, president of AutoPacific. “We’ve found that more than 25% of new car buyers are positively influenced by owner-based awards like the VSA when deciding on a new car or truck.”
AutoPacific’s Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new car or light truck. This study by the Southern California-based automotive research firm summarizes the results of over 42,000 new vehicle owners.
“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says Peterson. “The winners perform well in 48 separate categories that objectively measure the ownership experience.”
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Posted by George Peterson on December 28, 2006 at 8:44 am
Primedia’s
AUTOMOBILE MAGAZINE, not to be left behind in the automotive awards category by its Motor Trend stablemate (you remember, Car of the Year, Truck of the Year, SUV of the Year), has announced its winners of Automobile of the Year, Design of the Year, Technology of the Year and Man of the Year Awards. Automobile calls itself “America’s leading automotive lifestyle publicaion.” Sounds very similar to Motor Trend’s claim. Oh, well lets see who won what (note that these are “Editors’ Awards with no consumer input) and register the
VehicleVoice reaction …
2007 Automobile of the Year: Volkswagen GTI – seems like there would have been other more worthy selections. The GTi is a fine car; fun to drive, attractive, easy to live with. How about some other candidates? I’d definitely consider the Lincoln MKZ mid-size sedan or Lincoln MKX crossover SUV. I’d have the Ford Edge on the list. Hmmmmm. Maybe they really mean “automobile” and trucks, SUVs and crossover SUVs don’t count. So, lets limit it to cars. So, we’ll leave in the MKZ. Howabout the Infiniti G35 sedan? The all new Nissan Altima. Why didn’t they agree with Motor Trend on the Toyota Camry as Car of the Year? Well, the list can go on forever. GTi is nice, but certainly ain’t the only game in town.
2007 Design of the Year: Aston Martin V8 Vantage – AUTOMOBILE is right on selecting the V8 Vantage. Absolutely drop dead gorgeous, the V8 Vantage takes Aston’s iconic shape to the next level and puts it in a more “affordable” package.
Roger Penske (Left) with DaimlerChrysler CEO Dieter Zetsche (Right) and smart cars
2007 Man of the Year: Roger Penske – Can’t really argue with Penske’s selection, but we’d include in their rationale his intention to import the smart from Europe. Penske has accomplished a tremendous amount in his career – racer, race team owner, owner of truck rental agency, owner of Detroit Diesel, owner of tremendously successful chain of automobile dealerships, etc. The smart may be his next great accomplishment.
2007 Technology of the Year: Electronic Stability Control - Old news.
Automobile’s Press Release for these Awards can be found below the fold.
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Posted by dbarrett on October 19, 2006 at 7:46 am
Volkswagen NA has turned another corner in its quest to turn traditional marketing programs upside down. Following up on its successful FAST campaign, VW has upped the ante with a new multimedia program called “VDUBSROCK.” While it’s too early to know if the program will be a success, there’s no doubt it is establishing the importance of community marketing and new media in the sales process.
Buy a Guitar, Get a Car… Reminiscent of Buy a Bike, Get a Jetta – Jetta Trek
The VW program promotes an unusual opportunity. Purchase one of four VW models (GTI, New Beetle, Jetta, and Rabbit), and get a new guitar – and not just any guitar, either. The
First Act Garage Master guitar includes a built-in pre-amp, so you can plug the axe into your new car and literally play along with music in the car.
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