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Honda Civic Si Added to Lineup for Enthusiast Small Car Buyers

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2017 Honda Civic Si

Eighth Generation Honda Civic Si  There have been ten generations of the Honda Civic spanning about 40 years.  Generations three through nine have included the Honda Civic Si model to provide a sportier alternative for enthusiast small car buyers.  The tenth generation Honda Civic Si sedan and coupe went on sale at Honda dealers on May 13, 2017.

The tenth generation Civic is a platform development tour-de-force.  Honda lost its mojo with a generation of technically excellent, but unexciting products.  Honda is now back with a vengeance.  Their new generation stuff is outstanding.  Their truck platform products are very good – Honda Pilot XSUV, Honda Ridgeline pickup and Honda Odyssey minivan.  The Honda Accord is a very competitive premium mid-size car selling at high volumes.

The previous, ninth gen Civic was created during the lean years of the Great Recession.  Consequently, the car left a lot to be desired.  Realizing the ninth gen Civic had been a step backwards, Honda pulled out the stops on the tenth generation Civic.  They created a car with distinctive styling and a comfortable and functional interior.  The car is available with an impressive load of comfort, convenience and safety features.

2017 Honda Civic Si

The Honda Civic Si is not the end of the car line’s model extension.  The higher performance Type-R hatchback will be launched in a month or so.

Exterior Styling  The 2017 Honda Civic Si is special.  It has more aggressive front and rear fascias with prominent air ducts.  The grille texture has moved from chrome to gloss black for a sportier look.  A rear spoiler has been added.  Tires are upgraded to 235/40R18 to help more aggressive handling and enhance the car’s stance.  There is a center outlet exhaust with chrome surround.  All this clearly communicates the car’s more sporty nature.

Interior Styling  The black interior sports black and red accents for the instrumentation.  The Honda Civic Si has two driving modes – “Sport”and “Normal”.  In sport mode, the cluster accents are red.  In normal mode, the cluster accents are blue.  New front seats have a unique frame and bolstering to better support the driver and front seat passenger when pushing the limits.  The bolsters are firm, but not uncomfortable.

Powertrain and Chassis  Under the skin, the engine has been upgraded.  It is powered by a 205-horsepower 1.5L 4-cylinder turbo.  The turbo substantially improves mid-range torque which makes the car feel more flexible.  The already-excellent 6-speed manual transmission in the Civic is upgraded to provide an even more definite short stroke gear change.  Front brake discs grow 1.2-inches to a 12.3 inch diameter.  Rears add 0.9 inches for 11.1 inches.  As you might expect, the Si gets an exclusive suspension with unique springs, stabilizer bars and shocks.

Competition and Pricing  The Honda Civic Si competes with the Subaru Impreza WRX, Volkswagen Golf GTI, Ford Focus ST, Toyota 86, Subaru BRZ and Hyundai Veloster Turbo.  In recent years the WRX and GTI have outsold the Si, but the new car may change that.  The Si is priced at $23,900 for either the coupe or 4-door sedan.  This gives it a $525 advantage over the Focus ST, $1,695 over the GTI and $2,795 over the WRX.   Si is a high value proposition in its class.  There are no options available on the Si.

What Honda Civic Si Lacks The Si is available only with a 6-speed manual transmission.  This is admittedly an excellent transmission, but American buyers have been abandoning manuals for years.  This limits the sales potential of the Si.  Honda engineers and planners seemed to dismiss the need for an automatic.  They cited the enthusiast’s desire for the active driving experience provided by a manual.  One admitted their Continuously Variable Transmission found in the rest of the Civic line would accommodate the horsepower and torque of the Si’s engine, but the CVT would surely sap the crispness of the engine.  Then there is a dual clutch automatic like Honda uses in the Acura ILX.  Maybe that could be fitted.  Anyway, if they want to increase Si sales at some point, an automatic would be in order.

The rest of the Civic line offers the excellent HondaSensing automatic driver assistance system.  This includes adaptive cruise control, lane watch and assist.  More and more drivers are expecting this system.  Just because Si is directed at sporty drivers, it does not mean they do not want HondaSensing.  Similarly, the Si is not available with a blind spot monitoring system.  It needs one available.

 


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2015 VW Golf – 7th Gen Comes to USA

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The iconic VW Golf is renewed with the seventh generation car coming to the USA beginning in June, 2014.  Having been launched in Europe in 2013, the American market has had to wait a year before getting hands on this newest generation of the car.  The Golf is very evolutionary in styling both interior and exterior.  At-a-glance, it is clearly a Golf but with a bit more attitude.  Its 5-door hatchback bodystyle has basically the same proportions as before.  Clean styling with Germanic conservatism.  The interior of the car is very straightforward with good ergonomics.  Visibility is excellent.2015 VW Golf GTI F34

Hatchback Hampers Golf Potential  The Golf hatchback is positioned higher than the 4-door sedan Jetta that is the best seller in the USA.  Americans remain pre-disposed to sedan bodystyles over 5-door hatchbacks.  Why?  Most American families are managing “fleets” of cars where each vehicle may have a specific purpose and/or a specific driver.  A hatchback is a very useful bodystyle and can serve many functions within the family fleet.  It is almost a micro-SUV.  There are also perceptions at work here.  Americans have historically perceived the hatchback bodystyle to be less safe than a sedan because there is no trunk to absorb an impact in a crash.  They perceive hatchbacks to be less secure because items in the rear area may be exposed and if a person gets into the car they have easy access to the load area.  The hatchback has historically been the lowest priced car in a brand’s line-up.  Of course, when you mention these characteristics are the same as in an SUV, the perceptions are totally different.2015 VW Golf GTI HB

Golf Launches Over a Year  The wide Golf line-up is launching in this sequence:  June 2014 – Golf GTI, August 2014 – Golf and Golf TDI, November 2014 – e-Golf (EV), first quarter 2015 – Golf R and Sportwagen.  The missing model in the first year’s lineup is the GTD – the high performance diesel version (180HP/280 lb-ft torque) of the GTI.  Volkswagen of America had hoped to get the GTD early, but because of product changes required to sell it in the USA its launch will be in 2017.

Driving the Golf  The lead car for the seventh generation Golf is the enthusiast-targeted GTI.  Powered by a 210HP 2.0L DOHC turbocharged 4-cylinder, the GTI provides spirited performance with either its 6-speed manual transmission or the 6-speed DSG automatic.  Where the GTI fails, however, is on rough roads where its suspension set-up really beats you up.  A Performance Package for the GTI gives the engine 10 more horsepower but the torque remains at 258 lb-ft.   The high volume Golf is the TSI that comes with a 1.8L DOHC turbo 4-cylinder with 170HP and 200 lb-ft of torque.  The TSI is a pleasant car to drive and its milder suspension tuning makes the TSI more forgiving over rough roads than the sportier GTI. The TSI comes with a 6-speed Aisin automatic transmission rather than the sport-oriented DSG available in the GTI and the TDI models. Over a day of driving the members of the Golf lineup, the Golf TDI SEL with the DSG automatic transmission was the most satisfying.  The diesel (2.0L 4-cylinder turbo diesel with 150HP and 236 lb-ft of torque) has plenty of torque for any driving situation we were in.  The engine is quiet inside the vehicle and the transmission shifts smoothly.  The chassis set-up is just right even though the TDI does not have an independent rear suspension.

Competitive Fuel Economy  The fuel economy for the base TSI is 24mpg City/37mpg Highway/30mpg combined.  That level of efficiency is competitive but not best in class by any means.  The GTI gets 24/34/27.  The fuel economy champ, as expected, is the TDI with 31/42/35.

Prices Range from High Teens to Over $30K  The lowest price Golf will come from a limited edition “Launch Model” in August priced at $17,995 for the 3-door hatchback with 6-speed manual transmission.  It comes pretty well equipped with the 1.8L turbo 4-cylinder, air conditioning, front and rear disc brakes, rear window washer/wiper, power mirrors, tilt/telescoping steering column, power windows, Bluetooth and a standard 5.8″ screen with radio/CD/SiriusXM.  This model has 15-inch steel wheels.  For another $1,000 you get the S model with leather wrapped multi-function steering wheel, alloy wheels, leather-ette upholstery, cruise control and Volkswagen connected services.  $1,100 more gets you an automatic transmission and another $600 gets the 5-door hatchback.  So, the lowest priced 5-door is $20,695.  If you are partial to the diesel TDI and want to check all the boxes the SEL version is $29,095.  There is a lighting package complete with HID headlamps and LED daytime running lights for $995 and a $695 Driver Assistance Package that includes front and rear park distance control and a forward collision warning system.

What Were They Thinking – 5.8″ Screen  The auto industry is in the midst of center stack screen wars.  Volkswagen chose to lose this one.  While the car has a 5.8″ screen as standard with the radio and Bluetooth, etc., it does not get a bigger screen when a navigation system is installed.  It has the same 5.8″ screen.  This is especially strange because VW’s Euro-spec Golf has an 8-inch navigation screen.  Weird.  2015 VW Golf GTI Cockpit

e-Golf Coming   An electric version of the Golf – the e-Golf – will be launched in November.  The first fully-electric Volkswagen, the e-Golf is powered by a 115HP electric motor and has a range between 70 and 90 miles depending on conditions.  The e-Golf will be covered in another VehicleVoice post later.


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Autopacific Announces 2010 Vehicle Satisfaction Awards

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AutoPacVSAlogo10.jpgNational Survey Reveals Cadillac as Top Premium Brand, Buick as Top Popular Brand, Ford Motor Company Has Most Awards with Seven, Suzuki Kizashi as Top Car and Lincoln MKT as Top Truck
TUSTIN, Calif. (May 20, 2010) — AutoPacific today announced its 14th Annual Vehicle Satisfaction Awards (VSA) to help consumers make informed vehicle purchase decisions.
“While the auto industry is showing signs of improvement, more than ever before, manufacturers need to be able to differentiate themselves. Proof of satisfied customers is as good as gold,” says George Peterson, president of AutoPacific. “We’ve found that more than 25% of new car buyers are positively influenced by owner-based awards like the VSA when deciding on a new car or truck.”
AutoPacific’s Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new car or light truck. This study by the Southern California-based automotive research firm summarizes the results of over 42,000 new vehicle owners.
“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says Peterson. “The winners perform well in 48 separate categories that objectively measure the ownership experience.”


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2007 AUTOMOBILE MAGAZINE AWARDS

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Primedia’s AUTOMOBILE MAGAZINE, not to be left behind in the automotive awards category by its Motor Trend stablemate (you remember, Car of the Year, Truck of the Year, SUV of the Year), has announced its winners of Automobile of the Year, Design of the Year, Technology of the Year and Man of the Year Awards. Automobile calls itself “America’s leading automotive lifestyle publicaion.” Sounds very similar to Motor Trend’s claim. Oh, well lets see who won what (note that these are “Editors’ Awards with no consumer input) and register the VehicleVoice reaction …
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2007 Automobile of the Year: Volkswagen GTI – seems like there would have been other more worthy selections. The GTi is a fine car; fun to drive, attractive, easy to live with. How about some other candidates? I’d definitely consider the Lincoln MKZ mid-size sedan or Lincoln MKX crossover SUV. I’d have the Ford Edge on the list. Hmmmmm. Maybe they really mean “automobile” and trucks, SUVs and crossover SUVs don’t count. So, lets limit it to cars. So, we’ll leave in the MKZ. Howabout the Infiniti G35 sedan? The all new Nissan Altima. Why didn’t they agree with Motor Trend on the Toyota Camry as Car of the Year? Well, the list can go on forever. GTi is nice, but certainly ain’t the only game in town.
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2007 Design of the Year: Aston Martin V8 Vantage – AUTOMOBILE is right on selecting the V8 Vantage. Absolutely drop dead gorgeous, the V8 Vantage takes Aston’s iconic shape to the next level and puts it in a more “affordable” package.
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Roger Penske (Left) with DaimlerChrysler CEO Dieter Zetsche (Right) and smart cars

2007 Man of the Year: Roger Penske – Can’t really argue with Penske’s selection, but we’d include in their rationale his intention to import the smart from Europe. Penske has accomplished a tremendous amount in his career – racer, race team owner, owner of truck rental agency, owner of Detroit Diesel, owner of tremendously successful chain of automobile dealerships, etc. The smart may be his next great accomplishment.
2007 Technology of the Year: Electronic Stability Control – Old news.
Automobile’s Press Release for these Awards can be found below the fold.


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VW Axes Traditional Car Ads for New Media

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Volkswagen NA has turned another corner in its quest to turn traditional marketing programs upside down. Following up on its successful FAST campaign, VW has upped the ante with a new multimedia program called “VDUBSROCK.” While it’s too early to know if the program will be a success, there’s no doubt it is establishing the importance of community marketing and new media in the sales process.

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Buy a Guitar, Get a Car… Reminiscent of Buy a Bike, Get a Jetta – Jetta Trek
The VW program promotes an unusual opportunity. Purchase one of four VW models (GTI, New Beetle, Jetta, and Rabbit), and get a new guitar – and not just any guitar, either. The First Act Garage Master guitar includes a built-in pre-amp, so you can plug the axe into your new car and literally play along with music in the car.


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