Harman Automotive:

Expressive 2016 Lexus RX350 on the Way

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Lexus RX350 SnoutsLexus Spindle Grille Gets Even Bigger  You might have noticed that Lexus products are getting a bit more expressive as the brand tries to broaden its customer base.  A bit more expressive may be an understatement for the new RX350.  The now-trademark Lexus spindle grille goes to new lengths in the 2016 Lexus RX350.  The gaping snout is so large that it impinges on the approach angle of the crossover SUV.  It is gigantic!  This is the fourth generation RX350.  If you can remember back to 1998, the RX350 was the first premium brand crossover SUV.  It started a trend that almost every premium brand has since copied – car-based, unit body, good ride, maneuverable, fuel efficient, quiet, good performance.

The predecessor to the 2016 Lexus RX350 was clearly a derivative of the Toyota Camry/Lexus ES350.  In fact the instrument panel was so plain it looked like it was right out of a Camry.  The styling was essentially characterless, but it remained the top selling Lexus.Bouncy Castle Pentagon Princess buy

2016_Lexus_RX_350_SVNew RX350 Designed to Broaden Appeal  Lexus’ top engineer described the new RX as being derived from the Toyota Highlander, but contends it is dramatically different.  Compared with its predecessor, the new Lexus is about 5-inches longer with a 2-inch longer wheelbase.  The character of the vehicle has been moved up a notch and the 2016 Lexus RX350 looks like it will easily remain the top selling Lexus nameplate.  In addition to the grille, the exterior styling approaches “wild”.  It has a “floating roof” where a black glass panel crosses the D-Pillar to give the impression that the roof hovers above the rear quarters.  There are character lines swooping from the front fenders, the rear quarters, the rocker panels.  Busy, busy, busy.

All of this new “interest” is designed to broaden the appeal of the RX.  Previously, the RX was primarily a woman’s car.  It was a car that took kids to school and to soccer practice and was seen parked in front of the beauty salon.  But the new RX is designed to also appeal to younger males while not turning off the traditional RX buyer.  Brian Bolain, the Lexus Corporate Manager of Marketing, says that research conducted by Toyota Motor Sales confirms that they have met the objectives: 1) keep traditional buyers, 2) attract more males, 3) attract younger buyers, 4) and with the F-Sport attract buyers wanting a more sporty look that is different from the base vehicle.

2016 Lexus RX350 IPIts instrument panel looks like it is out of a Lexus GS350 rather than a Camry.  The ingress/egress is easy.  Visibility is pretty good.  The seats are comfortable.  The interior trim is upgraded compared with its predecessor.  All in all, the 2016 Lexus RX350 comes across as completely new crossover SUV with more distinction inside and out that should appeal to a wider range of buyers.

Power Upgraded  The base vehicle is powered by a 295-horsepower 3.5L V6 engine that operates on either Otto cycle or Atkinson cycle depending on engine loads.  The V6 is mated to an eight-speed automatic transmission.  The hybrid RX450h has 259-horsepower V6 that when combined with the hybrid motors yields a total 308-horsepower.  The sporty F-Sport package is available on both the RX350 and RX450h. The F-Sport has upgraded interior trip, sports seats, unique grille and exterior ornamentation.  The F-Sport chassis is upgraded and an optional adjustable suspension is available.

Mark Levinson Clari-Fi Premium Audio  As usual, Lexus has teamed with Harman Automotive’s Mark Levinson sound system team for a very high quality premium audio system.  Using Mark Levinson’s Clari-Fi technology, the system analyzes and improves the audio quality of all types of compressed, digital sources like SiriusXM radio or MP3 tracks.  The idea is to fill in the up-to-90% of the original audio content lost through compression.  The system works very well delivering clear, full music, but what would you expect from an 835 watt, 15 speaker/12 location, 10-channel system.

Dynamics – Seamless  Driving the 2016 Lexus RX350 is seamless.  The ride is smooth, handling flat.  Performance is adequate.  It is very quiet in the cabin except when some road surfaces excite the Michelin Ever Grip Technology tires.  Ergonomics are good.  Circling back around to performance.  The F-Sport package is a trim and chassis option only.  There is no performance upgrade with F-Sport.  To really appeal to the younger, more enthusiastic male buyer it would be appropriate for the F-Sport to have power output above the 308-horsepower hybrid.  A 10% power bump from 295 to 325-horsepower would be nice.

The one bitch several members of the media voiced was that a navigation system should be standard on any vehicle base priced over $30,000.  Optional on the 2016 Lexus RX350.

Base price for the 2016 Lexus RX350 will be below $45,000.  The vehicle is still assembled in Cambridge, Ontario.  It will be in dealerships beginning in November 2015.


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