Lose the Cartoon, Keep the Attitude
Three years ago, Dodge brought American muscle to a wagon at the 2004 North American International Auto Show. In the best Dodge fashion, the Magnum arrived with a tough, mean look; made no apologies for being either pure American muscle or for being a wagon; and we loved it, though its personality was never subtle or refined. Three years later, Dodge introduces a new face that adds sophistication without losing its edge. The changes for 2008 are minor in nature may not sound all that significant. But the result is a vehicle with some style and grace added to its edge.
Though sales don’t begin until later in the year, an updated Magnum was but one of Dodge’s reveals at the 2007 Detroit auto show. Magnum keeps its goodness, including the HEMI V8 with cylinder deactivation in the R/T and the grocery-getter/weekend racer in the 425HP SRT8, but trades in some of the cartoon aspects of its pumped-up look for a more sophisticated approach. There is a smoother, cleaner look for the standard cars and the dad-racer SRT8. The Magnum has grown up, while keeping its devilish personality.
Family Face Updated
New headlights and hood allow for a raised-eyebrow look similar to the Charger sedan and all-new Avenger, with creases in the hood also reminiscent of Charger, for the basic Magnum range. Combined with the subtly redesigned lower fascia, the changes allow for a less clumsy face. The new wider grille is every bit as aggressive as before. The new chrome accents below the headlights are just enough to brighten the face. The SRT8 also gets a new grille, redesigned hood, and front fascia. The new hood scoop on SRT8 is functional as well as adding to its take-no-prisoners look.
Redesigned Interior Continues Upscale March
The interior has been redesigned as well, with what Dodge calls a more driver-oriented layout. The chrome rings around the gauges are among the elements that give the interior a more upscale look, versus the overdone thick chrome rings they replaced. SRT8 models get the new ambient LED cupholder and door-map pocket lighting standard, while that new feature is optional for the rest of the range. The SRT8 now boasts a ReConfigurable Display in the cluster for getting instant feedback on just how fast you got around that autocross course, or maybe more likely, to the grocery store and back.
Imperial Takes Style Cues from the Past
The Chrysler Group has a history of presenting stunning concepts, particularly at the North American International Auto Show. Some of these reach production, though the 2006 Imperial concept is still just a concept. The Imperial may have a weaker business case than the Dodge Challenger it was introduced next too, but with it Chrysler explores how far up the luxury chain they may be able to reach. Vehicle Voice and AutoPacific correspondents were on hand for the unveiling, complete with star of Desperate_Housewives Eva Longoria flubbing her line. Expected to say she was desperate to have one, she turned out to be not that desperate to have one. No matter, in the end, as the concept won best in show from a 100-person Detroit News readers’ panel.
The Imperial is envisioned as a flagship sedan, and looks to a lengthened version of the Chrysler 300 (LX) platform, though it has an additional seventeen inches between the axles and another six inches in height. This allows for the long, narrow proportions the company was looking for as well as the room to pamper rear-seat passengers. While the Dodge Charger borrowed inspiration from the Charger of old and the Dodge Challenger
concept was a modern replica of the 1970 Challenger, Imperial looked to the 1930s and 1950s sedans that also bore the name.
Frankly, the styling of the Imperial has been very controversial no matter what the Detroit News poll says. Pundits have been ripping it apart. One design chief we talked to wondered what has happened to Chrysler’s vaunted styling team? Another senior designer thought it had interesting cues from the side view but that the front and rear designs were abominable. We know Chrysler can do a tasteful, very upscale Imperial. We’ll wait to see the next one.
First Pictures: 2006 Dodge Challenger Concept
There is much hype this January about the Dodge Challenger concept, with conversations about the potential coupe’s marketability and the wisdom of reviving an icon seemingly everywhere, including on this blog.
Though the unveiling at the Detroit auto show is still a few days away, the first pictures have found their way into the public arena, so here they are available for VehicleVoice and AutoPacific to use. Has Chrysler’s Pacifica Studio succeeded in bringing back the 1970 Challenger as we wished it were, folding all the advances of the past twenty-five years into a package that still resonates with the 1970 look and feel?
Ward’s AutoWorld announced the results of their latest 10 Best Engines awards. The venerable Nissan VQ soldiers on (Infiniti 3.5L V6), but VehicleVoice (http://www.vehiclevoice.com) staff note some interesting results.
Does An Engine Have to Be High Performance to be Best?
Note the “Hemi”, “turbocharged”, “supercharged” nomenclature. Wow, most of these are high performance engines beyond what a typical buyer will find in their cars. Probably the most mainstream engine of the bunch is the 4.6L V8 in the Mustang GT.
How about the 4-cylinder engine in certain price classes? How about the best V6 between 225HP and 275HP?
Here is the Ward’s Release
The editors of Ward’s AutoWorld magazine have chosen the 10 Best Engines for 2006, the 12th year of the award.
The engines and tested vehicles are:
* DaimlerChrysler AG: 5.7L Hemi Magnum OHV V-8 (Charger R/T)
* Audi AG: 2L FSI turbocharged DOHC I-4 (Audi A3)
* Audi AG: 4.2L DOHC V-8 (Audi S4)
* BMW AG: 3L DOHC I-6 (330i)
* Ford Motor Co.: 4.6L SOHC V-8 (Mustang GT)
* General Motors Corp.: 2L supercharged DOHC I-4 (Chevrolet Cobalt SS)
* General Motors Corp.: 2.8L turbocharged DOHC V-6 (Saab 9-3 Aero)
* Mazda Motor Corp.: 2.3L DISI turbocharged DOHC I-4 (Mazdaspeed 6)
* Nissan Motor Co. Ltd.: 3.5L DOHC V-6 (Infiniti G35 6MT)
* Toyota Motor Corp.: 3.5L DOHC V-6 (Lexus IS 350)