AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand. Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.
Odyssey Edges Chrysler Town & Country for IVA Win: The 2012 Honda Odyssey comes closest to the ideal of any Minivan. The Odyssey edges out the second place Chrysler Town & Country by 21 rating points to win in its class. Having eighty-percent or more of owners rating a characteristic ideal is outstanding. Achieving a score of ninety-percent is even more impressive. Ninety-percent or more of Odyssey owners rate its exterior size, passenger roominess, cargo space, wheels and tires, ride and handling ideal. Eighty-percent or more of Odyssey owners find these additional characteristics ideal: interior lighting.
The Honda Odyssey was also best in class in AutoPacific’s 2012 Vehicle Satisfaction Award research.
A Few Shortfalls – Some Could Have Been Offset by Selecting Available Options and Powertrains: About 27% want more infotainment technology than now. About 8% would like for Odyssey’s technology to be easier to use. About 25% of Odyssey owners want better visibility than now. About 24% want more interior storage compartments than now. About 21% want a softer driver’s seat. About 20% want more daring exterior styling than now.
You can find an Autobytel review of this IVA award winner at http://www.autobytel.com/auto-news/awards/ideal-suvs-pickups-rated-by-owners-in-2012-iva-awards-112117/
For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact firstname.lastname@example.org and title your email “IVA Results”. A copy of the results will be emailed to you within 48-hours.
In its last year before being replaced and in the face of an all new Toyota Sienna Minivan, Honda Odyssey owners rated the Odyssey tops in its class in AutoPacific’s 2010 Vehicle Satisfaction Award research.
Overwhelming Minivan Victory Odyssey’s win is overwhelming. Its owners gave Odyssey the highest ratings in thirty-five of forty-eight categories. Odyssey won superlative ratings (4.5 or higher on a 5-point rating scale) in: overall satisfaction, exterior size, ease of getting in and out, driver’s seat comfort, overall seating capacity, second row seat comfort, cargo space, vehicle reputation, brand reputation, color, exterior and interior styling… the list goes on.
Next Gen Odyssey Needs to be Outstanding The 2010 Odyssey is a hard act to follow. With a new Odyssey getting ready for launch late in the 2010 calendar year, Honda will need another superlative performance to match its outgoing Minivan.
For a complete list of winners and description of the Awards, click here.
“Minivans aren’t for everyone, but those that like ’em love ’em. And the Honda Odyssey is the one to beat, winning its segment in the Motorist Choice Awards but also in the 2009 AutoPacific Ideal Vehicle Awards. There are sound product and financial reasons for selecting the Odyssey, including seating capacity, reputation and safety features. Some owners consider it stylish as well.” – AutoPacific
“The Odyssey was a 2009 BOVY Winner. The Odyssey has best-in-segment ownership costs and segment-leading retained value and low insurance costs.” – IntelliChoice
Owner Satisfaction Highlights
• Overall Seating Capacity
• Driver’s Seat Comfort
• Brand Reputation
• Safety Features
• Feeling Safe While Driving
• 2009 BOVY Winner
• Best-in-Segment Ownership Costs
• Best Retained Value
• Low Insurance Costs
“The Honda Odyssey wins AutoPacific’s 2009 Ideal Vehicle Award achieving the highest IVA score of any vehicle measured. Odyssey not only is the highest rated minivan, but also the highest rated vehicle!” said George Peterson, president of AutoPacific, Inc. “Owners rate the Odyssey best-in-class in seven of fifteen rating categories and very competitive in the others. Clearly Honda understands what the Minivan buyer wants and have designed the Odyssey to hit that target.” Top-scoring Odyssey characteristics include:
* Exterior size
* Passenger room
* Cargo room
* Both ride and handing
* Power and acceleration
* Safety features
With the 2007 model year, Nissan offers an improved Quest, introducing the model at the Chicago auto show. At the time, we posted a blog that detailed the changes, but now we’ve had the chance to drive it for ourselves and can report back on the results of Nissan’s most extensive mid-cycle change ever. Along with the Versa, AutoPacific and VehicleVoice correspondents had the chance to get behind the wheel of the Quest this week. While I drove the Versa to the Jack Daniel’s Distillery, I drove a Quest 3.5 SL back.
Improvements Bring Quest Nearer the Target
But First, the Counterpoint
How many times have we researched minivans and people who don’t drive them say they are for soccer moms to schlep their kids from activity to activity? How many times have SUV drivers, clearly with a family profile suited to a minivan, refused to consider a minivan because of their image? How many times have men been embarrassed to really like driving a minivan? These reactions happen just about every time we talk to USA consumers about minivans.
After driving the Quest from Nashville to Lynchburg, I came away with a renewed appreciation for how great a minivan really is. Easy to get into and out of. Great visibility. Flexible interior. The Quest is very pleasant to drive and the major interior upgrade for 2007 should help Quest achieve better sales performance against Honda and Toyota competition.
If it wasn’t a minivan, I could see a Quest in my driveway. It has all the attributes I am looking for in a vehicle… but it’s a minivan. Lots of people feel that way. What will it take to change their brains?–G. Peterson
There is no doubt that the Quest improvements are significant and will result in a happier ownership experience and, hopefully, loyal and repeat buyers. What these changes do not do, however, is to bring the Quest to the head of the minivan pack. Improved as it is, Toyota and Honda are still the segment leaders, with Chrysler’s minivan products still the total segment leader in sales if not image. Quest offers a better, nicer package than the minivans from General Motors or Ford, but that was largely true before this update.
Automotive Lease Guide is an influential and closely watched barometer of the value of brands and vehicles in the USA. ALG’s data are used by leasing companies to set the values for vehicles two and three years in the future and are critical in determining what lease rates a lessee will pay.– – – – –
While ALG’s Residual Value Awards are not of the ilk of Motor Trend, Automobile, Car & Driver enthusiast awards, they provide an interesting counterpoint to awards based test track measurements, zero to 60 times and seat of the pants opinions. Here is the text of the ALG release…
ALG’s annual Residual Value Awards honor those vehicles in each automotive segment predicted to retain the highest percentage of their original price. For the third consecutive year, American Honda Motor Company, Inc. heads the list with the Honda Brand winning the Industry Brand Residual Value Award. Honda also received two individual segment awards: the Odyssey for the Minivan Segment and the Accord for the Midsize Car Segment. This is the fifth consecutive win for the Honda Odyssey and the second win for the Accord.
Acura, a division of American Honda Motor Company, Inc., is the winner of the Near Luxury Car Segment for the TL.
BMW of North America, LLC has once again made a strong showing by winning the Luxury Brand Residual Value Award for the third consecutive year. MINI USA, a division of BMW of North America, has won the Compact Car Segment for the MINI Cooper for the fourth time.
Toyota Motor Sales, USA, Inc. took home the most Residual Value Awards this year by winning six individual segment awards: the Avalon for the Fullsize Car Segment, Tacoma Pick-up for the Compact Truck Segment, Tundra for the Fullsize Truck Segment, RAV4 for the Compact SUV Segment, 4Runner for the Midsize SUV Segment, and the Sequoia for the Fullsize SUV Segment. This is the fifth consecutive win for the Toyota Tacoma, Tundra and Sequoia; and the third consecutive win for the 4Runner.
Mercedes-Benz USA LLC is the winner of this year’s Luxury Car Segment award for the CLS Class.
The Sports Car Segment award this year goes to Porsche Cars North America, Inc. for the 911 Carrera.
And last but not least, the CUV (Crossover Utility Vehicle) award goes to Land Rover North America, Inc. for the Range Rover Sport.
“In an era of negative pricing and overcapacity, Residual Value excellence is increasingly difficult to achieve,” said Raj Sundaram, President of Automotive Lease Guide. “Both the segment and brand winners clearly demonstrate that quality products combined with effective pricing strategies will rise to the top.” Sundaram added that, “While the top rankings did not change, several brands have shown significant improvement over last year, highlighting the importance manufacturers are placing on residual value as a long-term objective.”
This year’s awards are based on 2006 model year vehicles. For the fourth year, ALG has also included awards for the brand with the highest predicted resale value of all industry and luxury vehicles. The awards are derived after careful study of segment competition, historical vehicle performance and
industry trends. Award winners are featured on http://www.alg.com, The Wall Street Journal, Automotive News, and other automotive publications and websites dedicated to bringing the industry’s best performing models into the
Japanese Minivans Win AutoPacific 2005 Minivan Vehicle Satisfaction Award
“In the first ever 3-way tie in AutoPacific Vehicle Satisfaction Award research, the three Japanese brand Minivans are in a dead heat. Owners of Honda Odyssey, Nissan Quest and Toyota Sienna
rate the three Minivans so equally it is difficult to tell them apart. The differences in ratings between the three are usually too close to call. Toyota and Honda owners rate their Minivans ahead on brand reputation, the Nissan is rated more fun to drive and easier to get into and out of. Nissan’s distinctive interior styling rates more strongly among its owners than the more conventional interiors of the Sienna and Odyssey.”
“It’s remarkable that these three Minivans are so close in their owner ratings. They have become similar to Premium Mid-Size Cars where many people feel they have to look at the Toyota Camry, Honda Accord and Nissan Altima when shopping for a Mid-Size Car. In minivans, many people think they have to at least look at the three Japanese-brand Minivans before making a decision. These are vehicles you don’t have to explain to your neighbors when they show up in your driveway.”
“For 2005, at least, American brands are not in the hunt for a Minivan category win.”