Posted by George Peterson on October 26, 2011 at 2:45 pm
Women demand safety features. Men want technology features.
In AutoPacific’s 2011 Future Attribute Demand Study, 73,000 respondents selected those features they want on their next car or light truck. About 40% of these new vehicle owners were women, but we know from experience that females influence 80% of new car and light truck sales. In analyzing AutoPacific’s data, we find that demand for many features is about equal between men and women. For instance, nearly equal percentages want Bluetooth (75%), a rear backup camera (52%), a navigation system (46%), a heated windshield (44%), voice activated controls (36%), keypad entry system (33%). So, what are the features that each gender demand that differentiate them?
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Posted by Stephanie Brinley on June 29, 2009 at 7:01 am
“The Hyundai Elantra wins AutoPacific’s 2009 Ideal Vehicle Award. Being the Ideal Compact Car is tough to achieve. There are so many important qualities that it is difficult to score well in all of our rating categories, but the owners of the Hyundai Elantra rated their car above all others in the class,” said George Peterson, president of AutoPacific, Inc. “In a product segment where buyers are often not very passionate about their cars, Elantra owners feel strongly positive about their cars.” Attributes for which the Elantra most strongly scored include:
* Exterior size and styling
* Handling
* Safety features
* Ingress/egress
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Posted by Keagan Patrick on September 4, 2007 at 11:52 pm
Again, package considerations put the Hyundai Elantra at the top of the hotly competitive Compact Car class. The Elantra is highly rated for exterior size, passenger room, cargo space, visibility, ease of getting in and out, and interior storage. Interior lighting was also highly rated, while power and acceleration is slightly below segment average.
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Posted by Stephanie Brinley on April 18, 2006 at 3:33 pm
Elantra Owners Helped Introduce the New Car
Hyundai’s Elantra gets a major change for the 2007MY, with sales in fall 2006 after a worldwide introduction at the 2006 New York auto show in April. VehicleVoice and AutoPacific correspondents were there to get a first look at the new car. Though this reveal was not as dramatic as the fashion show that surrounded the Audi TT’s introduction or the mud-covered Jeep Wrangler unveiling, Hyundai cleverly brought in real Elantra owners to help introduce the new car and gave the presentation a real-world touch.
Wrangler and TT introductions no doubt ranked higher on enthusiasts’ interest scale in New York, but to put this into perspective, Hyundai sold about 109,900 Elantra sedans in 2005 compared with Jeep Wrangler sales of about 79,000 units and Audi TT sales of about 2,800 units (down in part as the Audi ramps up for the new model). The Elantra has been no slouch for Hyundai, and will be a strong contributor to the brand’s goal of breaking the 500,000-unit sales mark in 2006.
Hyundai owners are also satisfied enough to be repeat buyers, making the Elantra a winner by many yardsticks. Since the 2007MY change brings an improved and refined Elantra that the company wisely kept close in spirit to the outgoing product, there is no reason that the new-for-2007MY Elantra will not continue to win over more Hyundai owners.
Hyundai also took the opportunity to remind us that, with Elantra sales, they will have fulfilled their promise of seven new models in twenty-four months. The promise was made in 2004, and the Elantra will be the seventh car. It follows Tucson, Sonata, Accent, Azera, Santa Fe, and Entourage.
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