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2009 Hyundai Tucson: Motorist Choice Award Winner

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Hyu_06_Tucson_2 copy.jpg“Hyundai’s Tucson wins a Motorist Choice Award as a top Compact Crossover SUV. Hyundai has done well lately, in vehicle awards and, even more important, in vehicle sales. The award-winning Tucson gains points for product content in a very competitive segment and for financial responsibility in a tough financial environment.” – AutoPacific
“The Tucson has low insurance and repair costs and was ranked first in the AutoPacific survey.” – IntelliChoice
Owner Satisfaction Highlights
• Ease of Ingress/Egress
• Reliable/Dependable
• Driver’s Seat Forward Visibility
• Feeling Safe While Driving
• Safety Features
Cost-of-Ownership Strengths
• Low Insurance Costs
• Low Repair costs


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Americans Open to Vehicles From China And India

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Untitled1.jpgNew Study Shows Willingness to Accept Unknown Brands
Tustin, CA (July 28, 2009) — Newly released research shows fifteen percent of new car buyers in the United States say they would consider purchasing their next vehicle from China, and eleven percent would consider buying a car from India, without knowing specific brands or vehicles. This compares with sixteen percent who said they would consider a vehicle from Korea, which has been marketing vehicles in the U. S. since the 1980s.
“As Hyundai and Kia have been on the American scene for decades now, it’s surprising that consideration for Chinese and Indian brands, sight unseen, would be about as strong as it is for the Korean brands,” said George Peterson, president of automotive research firm AutoPacific and author of the study. “However, with so many premium and high-tech non-automotive products already being made in China and purchased by Americans, why not automobiles too? It appears that buyers in America are willing to give Chinese and Indian vehicles a chance right out of the box. Understanding these consumers will be critically important to the success of any newcomer.”


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2009 Hyundai Genesis Wins AutoPacific 2009 Ideal Vehicle Award

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2009_Hyundai_Genesis_IVA.jpgThe Hyundai Genesis wins AutoPacific’s 2009 Ideal Vehicle Award in the Aspirational Luxury Car segment. In its first year on the market, the Hyundai Genesis swept AutoPacific’s owner awards. “The most recent win by Genesis is of AutoPacific’s Ideal Vehicle Award shows that Hyundai expertly targeted its owners when designing this luxury sedan,” said George Peterson, president of AutoPacific, Inc. “That Genesis won both Vehicle Satisfaction and Ideal Vehicle Awards is testament to the Hyundai product-development process and fine-tuning the marketing message to attract the right buyers to the car.” Categories in which the Genesis excel include:
* Passenger room
* Cargo space
* Power and acceleration
* Ease of getting in and out


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2009 Hyundai Elantra Wins AutoPacific 2009 Ideal Vehicle Award

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Hyu_09_Elantra_IVA.jpg“The Hyundai Elantra wins AutoPacific’s 2009 Ideal Vehicle Award. Being the Ideal Compact Car is tough to achieve. There are so many important qualities that it is difficult to score well in all of our rating categories, but the owners of the Hyundai Elantra rated their car above all others in the class,” said George Peterson, president of AutoPacific, Inc. “In a product segment where buyers are often not very passionate about their cars, Elantra owners feel strongly positive about their cars.” Attributes for which the Elantra most strongly scored include:
* Exterior size and styling
* Handling
* Safety features
* Ingress/egress


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2009 Hyundai Sonata Wins AutoPacific's Vehicle Satisfaction Award for Premium Mid-Size Car

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2009_HyundaiSonata.jpgEvolving through four generations and sporting a fresh facelift for the 2009 model year, the Hyundai Sonata won against extremely strong competition. Facing off against the segment-defining Honda Accord and Toyota Camry, the Hyundai Sonata won owners over and pulled off a significant class win in the Premium Mid-Size Car segment. Attributes where the Sonata is the clear class leader include:
• Value from its reasonable operating costs, its solid warranty – 100,000 mile powertrain, and its affordable price and monthly payments
• Exterior size
• Interior storage/compartments
• Driver’s seat forward and rearward visibility


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2009 Hyundai Genesis Wins AutoPacific Vehicle Satisfaction Award for Aspirational Luxury Car

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2009_Hyundai_Genesis_1.jpgGenesis won the 2009 North American Car of the Year Award, but the AutoPacific 2009 Vehicle Satisfaction Award is the first opportunity owners have had to weigh in on their satisfaction. After all, it is the people who choose the car for their driveway that count, right? With top ratings from where it counts, Genesis took home the win in the Aspirational Luxury Car segment. Owners thought about it, reported back and pushed their car beyond the competition.
• Genesis overachieves with affordable operating costs, good value for the money, and extraordinary warranty. All were rated as best in segment
• Quietness inside the Genesis along with controls that are easy to understand and use also beat out the competition


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AutoPacific Rising Star Winner – Hyundai

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Hyundai is the winner of the first Rising Star Award from AutoPacific. The Rising Star Award is given to the brand climbing the most positions in AutoPacific’s Vehcile Satisfaction Award research. Hyundai climbed eleven positions year-to-year. This is testament to Hyundai Motor America and Hyundai dealers selling vehicles that satisfy their customers and good customer handling at the dealerships.
Hyundai had two category winning vehicles – the Hyundai Genesis won the Aspirational Luxury Car Category and the Sonata won the Premium Mid-Size Car Category.
Other Rising Stars were Infiniti climbing ten positions and Mercury climbing nine.


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AutoPacific Announces 2009 Vehicle Satisfaction Awards

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AutoPacific’s 2009 Vehicle Satisfaction Award Highlights Consumer Opinion As Industry Struggles
National Survey Measures Satisfaction with New Vehicles

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TUSTIN, Calif. (May 19, 2009) — In the most challenging auto sales market in years, AutoPacific today announced its 13th Annual Vehicle Satisfaction Awards (VSA). For the second straight year, Cadillac ranks highest among new car owners, taking the Highest Satisfaction Brand honors even with the turmoil surrounding General Motors and the industry as a whole.
Overall brand satisfaction ratings among Hyundai purchasers jumped 11 positions earning Hyundai 2009 Rising Star honors. This positive move was more than any other manufacturer in the survey. Hyundai scored higher in 40 of 48 rating categories in 2009 compared with 2008. Two Hyundai products took VSAs this year: the Genesis in the Aspirational Luxury Car category and the Sonata in the Premium Mid-size car class.
“These are difficult times, with news of automaker bankruptcies, companies restructuring and dealer closures a daily occurrence,” says George Peterson, president of AutoPacific. “Clearly, the dynamics surrounding the Vehicle Satisfaction Award in 2009 are far different from anything we’ve seen in many years. Winners needed to overachieve to earn their awards.”


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2009 Hyundai Genesis: Does Upmarket Work Here?

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As you may have gathered when we covered this car’s concept (click here) and then production (click here) introductions, Hyundai has just begun offering their U.S. rear-wheel-drive sedan with their first in-house-developed V8 under the hood. Just as the first cars were arriving at dealerships, the company invited media out for a spin, including some track time at Buttonwillow Raceway Park and the chance to drag race Genesis against a V8 BMW 7-Series.

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Supporting the Genesis launch, which has the mission of improving Hyundai’s overall image as much as it does of selling strongly, is an $80 million dollar budget that includes everything from the SuperBowl ads in January (click here), to national customer experience events in Discover Genesis, to training 6250 dealer personnel, to a website, to traditional and non-traditional advertising campaigns. Hyundai is serious about this car and its ability to prove that the accolades and increased placement in more recent third-party awards from the likes of AutoPacific and JD Powers is deserved and repeatable.
Hyu_09_GenesisV8_bl_c.jpg


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2009 Hyundai Sonata: Refreshed from the Inside Out

Among our recent drives was an afternoon in the Chelsea-Ann Arbor, Michigan, area in a newly revised Hyundai Sonata. Reaching dealers as I write this, the 2009 Sonata doesn’t change dramatically on the outside, but offers a more comfortable interior, revised suspension, and both more power and better fuel efficiency. All the right buttons are checked, but were they successful? Our first spin around the neighborhood leads us to say yes, though there are niggles to be found, too.

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The new Sonata gets a deeper grille and taller rectangular headlights, more chrome trim all around, and a very slightly revised lower rear fascia. The changes bring a VW Passat to mind, but these subtle changes make for a more grown up and refined Sonata. The taller, more vertical grille and headlights help the hood creases look less clumsy and make for a more imposing face. Changes to the rear are so subtle as to be irrelevant; there are new taillights, but the shape is the same.
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