Jeep Compass:

2 Million Jeeps – Global Sales Goal

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Jeep sold about 1.4 million SUVs in 2016 and has 2 million Jeeps in its sights.  It is going to take until 2020 or so to sell 2 million Jeeps per year.

At an event showcasing the all new 2017 Jeep Compass, Mike Manley, Head of Jeep, detailed the evolution of Jeep production that could achieve global sales objectives of 2 million Jeeps by 2020.  The Compass is a crossover SUV positioned above the B-Segment Renegade and below the D-Segment Cherokee. Actually, the Cherokee is more of a C/D Segment vehicle. Cherokee is not really big enough to be a full D-Segment vehicle.  At the top of the lineup is the Grand Cherokee which is the heart of Jeep DNA for now.

Jeep’s Capacity Story

There is a dance of Fiat Chrysler Automobiles US (FCA) plants that is going to realize substantially more Jeep production.  The dance goes like this…

  • FCA kills Dodge Dart, Jeep Patriot and the old Jeep Compass produced at their huge 407,000 unit capacity plant in Belvidere, Illinois.  Cherokee moves from Toledo, Ohio to Belvidere in 2017.  Estimate a maximum production of Cherokee at 250,000 units.  This means there is room for another vehicle “not yet announced” at Belvidere, says Manley.
  • Toledo adds all new Wrangler off-road SUV during 2017.  Wrangler is selling so well it needs more capacity, but not as much as relieved by moving Cherokee to Belvidere.  Jeep adds a Wrangler-based pickup to Toledo to fill capacity.  This also satisfies demand from dealers and customers for a Jeep pickup.
  • The all-new 2017 Jeep Compass is launched with assembly plants in four countries:  Mexico, India, Brazil and China.  The Mexican plant will supply North America and left hand drive Europe.  The Indian plant will satisfy demand from right hand drive countries including the U.K, Australia, New Zealand and South Africa.  Jeep has high expectations for the new Compass as the assembly plant count confirms.
  • Jeep is adding a Jeep Wagoneer to the lineup.  Manley mentions that this could be a “line of Wagoneers” implying that there could be a Wagoneer and Grand Wagoneer in Jeep’s future.  Wagoneer will be a body-on-frame SUV.  It will be based on the next-generation Ram pickup but with independent rear suspension.  Manley agrees that “Ford went the right way when they added independent rear suspension to their Expedition to get a great 3rd row seat”.  The speculation is that Wagoneer will be added to FCA’s Sterling Heights assembly plant.  Sterling Heights is being shifted to Ram pickup production after the Chrysler 200 sedan was killed.  The 200 was the only vehicle in Sterling Heights and never achieved anything like FCA’s hoped for volumes.
  • That leaves the “mystery vehicle” to take up the additional capacity at Belvidere.

Given all this attention to plants and plant capacity, 2 million Jeeps looks plausible by the next decade.

New Compass Key to selling 2 million Jeeps

Source: George Peterson, AutoPacific

2017 Jeep Compass in Brief

Based on driving and living with the all-new 2017 Jeep Compass for a short time, the Compass will attract robust sales.  Compass styling is very much traditional Jeep with the seven vertical slot grille, trapezoidal wheel arches and a strong overall style.  Compass has a unique floating roof character that has been adopted from everybody from the Jaguar XJ, Lexus RX SUV, Nissan Murano to the GMC Acadia SUV.  The Compass is one of the only vehicles in white where this really looks cool.

The Compass interior is excellent in the mid-range Latitude model, the top-of-the-line Limited and the aggressive Trailhawk model.  Front seat comfort is outstanding for a vehicle in this class.  The seats are firm without being too stiff.  Visibility is excellent from the driver’s seat.  Everything is easy to reach and see.  Ergonomically, Jeep designers and engineers have done an excellent job.

Compass is powered by the 2.4L Tigershark 4-cylinder engine with 180 horsepower and 175 lb-ft of torque.  In North America there are three transmissions.  4×2 models get a 6-speed automatic.  4×4 models get a 9-speed automatic.  Both 4×2 and 4×4 models are available with manual transmissions.  Manual transmission availability is getting rarer and rarer these days.  Likely the wide global distribution of the Compass makes the 6-speed manual readily available.

Performance on-road is adequate.  A 2.0L Turbo 4-cylinder with 230-250 horsepower would always be welcome in a vehicle like the Compass.  Off-road, navigating a very technical course, the Compass is very capable.  Clearly, retaining Jeep DNA for off-road fun was an important feature in the development of the Compass.


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2008 Jeep Liberty: New York Auto Show

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And the Show Goes On…
At easily the wettest press conference yet attended by VehicleVoice and AutoPacific correspondents, Jeep revealed their new Liberty outside the Javits Convention Center, home of the New York auto show. Not willing to cancel a press conference over something as small as a constant downpour (quite rightly thinking letting rain scare them off isn’t in good Jeep form), Chrysler’s PR staff simply made sure Frank Klegon, Chrysler Group Executive Vice President, Product Development, had an umbrella to keep the worst of the rain off during his presentation. And the vehicle showing off the new Sky Slider canvas roof still drove up with its roof open, though an umbrella could be spotted sticking out in an attempt to keep the interior a little dry.

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Rain aside, the Liberty burst out of the ground as planned. The Liberty doesn’t go on sale until late this year, about twelve months after its new-for-2007MY Dodge Nitro sibling. The Jeep Liberty gets a new look inside and out, more technology and convenience features, and takes up more space outside to provide more space inside. Liberty gains two more inches in wheelbase and overall length and is wider, to improve cargo space and make passengers more comfortable. (While this Liberty is larger than the outgoing car, the Nitro is appreciably larger than the new Liberty.)
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Liberty Returns to Square
The new Liberty also goes back to a squared-off look along the lines of old Cherokees, though it isn’t as stiff looking as the new Patriot. This is an interesting choice, given the introduction of the Compass and the company’s current traditional/modern SUV point/counterpoint showroom. Consider: Compass and Patriot, Liberty and four-door Wrangler Unlimited, Grand Cherokee and Commander. Given these almost logical pairings of modern complementing traditional Jeep styles, why did the Liberty go square again?
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Quibbles aside, the new Liberty looks good, and more important looks all Jeep. Of the four introductions over the past year, Jeep’s only misstep in the looks department is the Compass. Wrangler maintained and improved its image and capability; Patriot provides a true entry Jeep, in looks and capability; and the Liberty looks all the better for losing its softer form.
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Stuck to the Dealer's Floor – Inventory Numbers Tell the Story

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Which cars and trucks are planted to the dealer’s floor? In other words, which vehicles take the longest to sell? Who cars? Why does it matter, anyway?
Well, while it may not seem that important to you, it’s critically important to the industry s a whole… from the manufacturese, component suppliers, dealers and quite a few financial institutions. First, if you know the time it takes to sell a vehicle, you know how much it is dragging on the dealer’s floorplanning costs. Floorplanning is the term for the amount it costs the dealer to finance the a vehicle in inventory waiting to be sold. If a vehicle has been hanging around for weeks, he’ll be more likely to deal aggressively to get rid of it. Also, vehicles that have high days supply may be less popular. From that perspective, they may be the ones you want to stay away from.


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Ten Worst Cars for 2006 – Truth About Cars

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OK, on this one VehicleVoice is just the messenger. The Truth About Cars website has taken it on itself to identify the ten worst cars and trucks sold in the USA in 2006. Not really sure what their credentials are, but here is their press release… When we feel like commenting, see our notes following the press release writeup.
The Truth About Cars Website Names Its Ten Worst Automobiles for 2006
November 8, 2006 – PROVIDENCE, R.I.: The Truth About Cars website (TTAC) has revealed the ten winners of its first annual “Ten Worst Automobiles Today” awards. According to the site’s readers, the very worst vehicles sold in America today are… GM’s minivans.
For voting purposes, TTAC lumped all four of GM’s virtually identical people movers together: the Chevrolet Uplander, Saturn Relay, Buick Terraza and Pontiac SV6.
In his description of the “winner,” reviewer William C. Montgomery slated GM’s minivans for their “antique engineering, woeful looks, cancerous effect on not one but four GM brands and their abject inability to hold a candle to their foreign-owned competition.” In terms of dreadful driving dynamics, contemptible aesthetics and torturous ergonomics, no other vehicles sold in America can compete with these ridiculously-named ‘Crossover Sport Vans.'”
The automotive website’s readers voted the new Jeep Compass America’s second worst vehicle: a lackluster vehicle that betrays its storied brand’s heritage. According to TTAC’s description, it’s an “ugly, gangly, underpowered, mud-aversive half-breed” that “staggers into the light, turning all who see it– or heaven forbid buy it– into grotesque, bobble-headed morons.” The Compass “stomps all over Jeep’s reputation as America’s purveyor of authentic off-road vehicles.”
The rest of TTAC’s Ten Worst are the Jeep Compass (2), Buick Rendezvous (3), Chrysler Aspen (4), Hummer H2 (5), Chevrolet Monte Carlo (6), Subaru B9 Tribeca (7), Saab 9-7x (8), Lincoln Mark LT (9) and Chevrolet Aveo (10). Capsule reviews are below.
To create the list, The Truth About Cars asked its 40k daily readers to nominate the worst vehicles for sale in the United States during the 2006 calendar year. A selection committee comprised of ten TTAC writers selected 20 finalists from the readers’ nominations. Finalists were chosen for their crimes against aesthetics, engineering, ergonomics, driving dynamics and/or brand authenticity. The final ten “winners” were chosen by readers via an electronic poll.
Site publisher Robert Farago said his team created The Ten Worst awards as an antidote to the annual “love ins” provided by the mainstream automotive media. “The profusion of ‘best of’ automotive awards reflects the fact that the manufacturer-sponsored magazines and websites can’t tell it like it is,” Farago said. “TTAC is the home of take-no-prisoners automotive journalism. Our Ten Worst list says we’re not afraid to tell the truth about cars.”


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Jeep Compass Points Portland to Pacific City, Via Tillamook

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VehicleVoice and AutoPacific correspondents have been fortunate enough to experience some spectacular scenery over the years, driving new vehicles in locations we might never find on our own, and our opportunity with the Jeep Compass was no exception as we explored the Tillamook State Forest in Oregon and drove on the beach alongside the Pacific Ocean. Stephanie Brinley was on the first wave of this event and George Peterson was on the final leg. Comments from both are included.

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We can’t forget the first night’s entertainment for later media waves. Attending our first AAA baseball game in years – the Portland Beavers and the Tucson Sidewinders (Tucson won 7-4) at PGE Park a short walk from The Hotel DeLuxe, our hosts from Jeep brought out the requisite hamburgers, hotdogs, potato salad and beer. Nice ambiance for the journalists and the 500 fans in attendance.
After our rooftop morning presentation, Jeep’s drive route took us from the hotel, through the Tillamook with its breathtaking views, to Pacific City, where we lunched at Pelican Pub & Brewery and enjoyed a view of Haystack Rock, one of the largest sea stacks on the Pacific Coast. The solitary monolith, the third largest in the world, is 235 feet tall. This area of Oregon is also home to the Sand Lake Dunes, where you’ll find a park that welcomes ATV riders and Jeeps. After lunch, it was off to the dunes.
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The route allowed us to experience the Compass in driving conditions from the city to expressways to rural two-lane switchbacks to two-track dirt roads to the sand dunes, with some construction thrown in for good measure. As active-lifestyle oriented Jeep drivers search out unusual terrain for fun, rather than bearing it as an obstacle, it was particularly appropriate to experience the Compass on such a varied drive route. Read on for our driving impressions, or check our New Model Introduction section for an overview of the Compass.
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Jeep Patriot Complements Jeep's Range

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Small Trail-Rated SUV Joins Jeep Lineup in Fall
New York’s Jacob Javits convention center is the backdrop for Jeep’s introduction of a second all-new, additive vehicle for the 2007 model year, as the Patriot is unveiled at the 2006 New York auto show. Come fall 2006, Jeep showrooms will be home to six vehicles, two more than in 2005 and the most in the brand’s history. The Patriot and Compass are additive vehicles for this year and are the first Jeep products derived from a car platform. Compass, introduced at the 2006 North American International Auto Show in January, goes on sale this summer. Though the show is still a couple of days away, AutoPacific and VehicleVoice correspondents have been watching the development of the Patriot, and here are our first impressions.

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As Jeep was developing its first car-based SUV, the company evaluated two proposals with different personalities and decided to go for both. The Patriot’s job is to meet the demands of entry-level Jeep enthusiasts and intenders and give them a less-expensive way to put the legendary brand in their driveway, while the Compass is supposed to bring in more conquest buyers at an early point in their purchasing lives. Pricing for Patriot will be lower than Wrangler and likely similar to Compass, we expect. The Compass launches with a price range from just under $16,000 to just under $22,000, including destination. The top Patriot adds more off-road ability than the Compass, so this model may top out at a higher price point than Compass. Patriot is going for owners from their early 20s to early 40s. Jeep sees Patriot buyers as “confident, independent, rugged individuals who like the outdoors.” Presumably, Compass buyers are just as confident and independent, though perhaps less rugged or interested in the outdoors.
In the expansion of the Jeep brand, one can see the atomization of the market itself; buyers can find just the right SUV to meet their needs. Need a rugged off-roader? Take Wrangler. Need more space than Patriot or Compass and nicer on-road manners than Wrangler? Take Liberty. Need a mid-size, premium SUV? Take Grand Cherokee. Need seats for three more? Take Commander. You can even get a performance-oriented SUV in the Grand Cherokee SRT-8. Now, if you want a cheap Jeep, you can choose between urban style with the ability to handle inclement weather with ease or a traditional package with off-road ability. We’ll find out later this year if the strategy works better at the lower end of the market than it is at the upper end, as Jeep seems to be currently building more Commanders than they can easily sell.


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Jeep Compass – First Ever Jeep Soft-Roader

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Jeep Compass: Car-Based SUV Joins Jeep Lineup
With the launch of the Jeep Compass car-based SUV in the 2006 calendar year, Jeep customers get to decide if a car-based Jeep is still a Jeep. Though there will be two car-based Jeep SUVs to consider by the end of the year, the production Compass has been shown first with its Patriot stablemate coming later. The “talent” launchingthe Compassat the 2006 North American International Auto Show was Angie Harmon of Law and Order fame.
Vehicle Voice http://www.vehiclevoice.com and AutoPacific http://www.autopacific.com editors and analysts were on hand for the unveiling. Our take on the Compass is that it will do pretty well. Jeep has historically been narrow-cast with tightly defined Rubicon-capable sport utility vehicles. The Compass provides a softer counterpoint for buyers who value the Jeep nameplate but who don’t need the off-road capability of a traditional Jeep.

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Interestingly, while it seems that nearly every other manufacturer is be jumping on the “crossover” bandwagon, the Compass is described simply as what it is: a compact SUV. As risky as offering a less-than-Trail-Rated Jeep is for the brand, they are not likely to add to the concern by promoting the Compass as anything other than an SUV, a move which we applaud.
The car underpinnings in this case are a version of the next-generation Mitsubishi Lancer shared platform. Both Compass and Patriot were previewed by concepts at the 2005 Frankfurt auto show in September. Compass sales are set for the third quarter of 2006.
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