Jeep Compass: Car-Based SUV Joins Jeep Lineup
With the launch of the Jeep Compass car-based SUV in the 2006 calendar year, Jeep customers get to decide if a car-based Jeep is still a Jeep. Though there will be two car-based Jeep SUVs to consider by the end of the year, the production Compass has been shown first with its Patriot stablemate coming later. The “talent” launchingthe Compassat the 2006 North American International Auto Show was Angie Harmon of Law and Order fame.
Vehicle Voice http://www.vehiclevoice.com and AutoPacific http://www.autopacific.com editors and analysts were on hand for the unveiling. Our take on the Compass is that it will do pretty well. Jeep has historically been narrow-cast with tightly defined Rubicon-capable sport utility vehicles. The Compass provides a softer counterpoint for buyers who value the Jeep nameplate but who don’t need the off-road capability of a traditional Jeep.
Interestingly, while it seems that nearly every other manufacturer is be jumping on the “crossover” bandwagon, the Compass is described simply as what it is: a compact SUV. As risky as offering a less-than-Trail-Rated Jeep is for the brand, they are not likely to add to the concern by promoting the Compass as anything other than an SUV, a move which we applaud.
The car underpinnings in this case are a version of the next-generation Mitsubishi Lancer shared platform. Both Compass and Patriot were previewed by concepts at the 2005 Frankfurt auto show in September. Compass sales are set for the third quarter of 2006.