Lincoln MKC:

Lincoln Wins VSA – Most Satisfying Brand in AutoPacific 2014 Research

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Lincoln Motor Company Logo BigLincoln Wins VSA – The Lincoln Motor Company won AutoPacific’s Vehicle Satisfaction Award for top brand of the 2014 model year.  Lincoln has previously won in 2004 and 2011.  Based on queries from the press, many are surprised at the success of Lincoln in AutoPacific’s research.  After all, Lincoln is portrayed as being a brand struggling to survive in the hotly contested luxury vehicle market in the USA.

Solid Performance Accross the Range Lincoln is battling to rebuild itself.  Winning AutoPacific’s Vehicle Satisfaction Award shows that Lincoln is beginning to sell products worthy of winning their respective product categories.  The MKS Executive Car won its class.  The MKZ was the top Luxury Mid-Size Car and the MKZ Hybrid was the top Hybrid/EV Car.  The MKT Luxury Crossover SUV was a close second in its class.  Also, Lincolns are sold to buyers with a median age of 68-years, 11-years older than the typical new vehicle buyer.  It is an adage of automotive research that to achieve great satisfaction scores sell your products to your grandmother – older females being less critical.  Never sell to a young guy (much more critical – a proof of why Scion is the bottom ranked brand for 2014).  Winning AutoPacific’s VSA will help Lincoln re-build its image once word gets out to dealers, owners and prospective buyers, but it is not until new Lincoln products get launched that Lincoln resumes its place as a fully fleshed-out luxury brand in the USA.  We’ll watch to see if Lincoln can repeat its VSA win in 2015 after the new MKC small crossover SUV has been on the market for awhile.


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Porsche Macan – Hubba Hubba

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2015 Porsche Macan F342015 Porsche Macan R34Porsche is broadening its line adding a compact crossover SUV (XSUV) beneath its highly successful Cayenne SUV.  The Porsche Macan is named after an Indonesian tiger.  Not so unusual since the Cayenne is named for a pepper and Cayman after an alligator.  While Porsche purists may cringe that the brand is adding one more vehicle line that has four doors, the Macan will add volume to Porsche around the world and add greatly to its already heady profits.  Limited to only 50,000 units a year from its Leipzig, Germany factory, the volume will be split roughly one-third for the USA, one third for the EU and one third for the rest of the world.  With the USA limited to “only” about 15,000-18,000 units per year dealers can hold out for nice profits especially in its early years.

Factoid:  More Porsches now sold have four doors than two.

Go to the Porsche Cars North America website and check out the configurator (http://www.porsche.com/usa/modelstart/all/?modelrange=macan) for the Macan.  Sure, the vehicle starts at $49,900, but I quickly got one specced out the way I would want it up to $66,000.  PCNA expects the median transaction price for the Macan to be around $73,000.  For those of you who check all the boxes and choose the upmarket turbo model, you can spend over $100,000 for a Macan Turbo.  Given the complexity of the Porsche configurator, the bet is that most of them will be ordered rather than bought from dealer stock.

The Macan S is priced similarly to the base Cayenne.  This telegraphs Porsche’s strategy of adding a less pricey base Macan later.  Following Porsche’s strategy of launching with the mid-range vehicle and then adding a lower priced version, expect a less expensive Macan down the road simply called “Macan”.

Macan is to be the sportiest compact XSUV on the market.  The $49,900 model is the Macan S powered by a 340HP 3.0L Turbo V6.  For those wanting even more power, the Macan Turbo has 400HP and adds about $16,000 to the price tag.  All Macans have all wheel drive and Porsche’s 7-speed PDK (Porsche Doppelkupplung) transmission (automatic).  The Macan S is no lightweight coming in at over 4000 pounds, but it can get up to 60mph in 5.2 seconds according to Porsche’s data.

2015 Porsche Macan CockpitThe Macan is loosely based on the Audi Q5, but 70% of the parts are new to Porsche.  The exterior is clearly all Porsche.  Porsche DNA is evident in the face of the vehicle, the shape of the roof, the wheel openings, even the haunch over the rear wheels.  To give the Macan a lower, sports car feel, the seating positions are a bit lower than in the Q5 and the rear seat is pretty tight.  But being the sportiest compact XSUV, these things are expected.  The interior is a special place indeed.  The instrument panel is well-laid out and the switchgear on the console is reminiscent of the Porsche Panamera.  The steering wheel comes from the 918 Spyder.

Other XSUVs were introduced at the Los Angeles Auto Show and will be on the market at the same time as the Macan – the smaller 2015 Lincoln MKC and the mid-size 2015 Ford Edge.  Compared with the new Edge, the Macan is about three-inches lower, and its wheelbase about 1.5 inches shorter, but the shadow of the two vehicles is nearly identical.  For all intents and purposes the overall lengths and widths are the same.  With the Ford getting a bit sportier for 2015 with a faster backlite, its silhouette is even similar to the compact XSUV sports car – the Macan.  Checking all the boxes on the Ford can get its price up to the mid-forties.  But even though the vehicles are similar specification- and style-wise, they will attract dramatically different buyers.

Which brings us to the Lincoln MKC.  Based on the Escape platform, MKC has a starting price of $33,995 quite a difference from the Macan.  Of course the Lincoln will not have the powertrain or performance chops of the Macan, and its price will not reach into the hundreds of thousands.  Loading up the MKC might get its price over $50,000.  Somehow, the well-equipped Macan at $66,000 seems like a better value.2015 Porsche Macan Cargo Area


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