LR4 Wins IVA:

Land Rover LR4 – Owners Give it a Win as Ideal Luxury SUV

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

LR4 Edges Out Lexus GX For IVA Win: The 2012 Land Rover LR4 comes closest to the ideal of any Luxury SUV scoring a significant 21 rating-point win over the second place Lexus GX.  Eighty-percent or more of LR4 owners find these characteristics ideal:  exterior size, driver seat visibility, passenger roominess, cargo space, seat comfort, ride and handling, tires and wheels, ease of getting in and out and safety features.

More Infotainment Technology Needed: Nearly half of the LR4 owners want more or better infotainment and entertainment technology than they have now.  While the LR4 has loads of technology under the skin allowing it to go anywhere, anytime, it falls down in an area growing more and more important in today’s automotive purchase process.

Styling Needs a Boost: About 30% of LR4 owners would like more daring exterior styling than they have now.  While the LR4 achieves a purposeful and utilitarian look, pushing the styling envelope would be positively received by many owners and prospective owners.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/ideal-suvs-pickups-rated-by-owners-in-2012-iva-awards-112117/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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