The 2014 Mercedes-Benz CLA is the highest scoring Premium Compact Car in AutoPacific’s 2014 Vehicle Satisfaction Award research. Coming in behind the CLA is the Buick Verano, MINI 2-Dr, Acura ILX, Volkswagen GTI, Subaru Impreza WRX and the Mitsubishi Lancer EVO.
The 2014 Mercedes-Benz CLA wins or ties in five of fifty satisfaction categories. The CLA is within one tenth of a rating point in eleven categories. For over thirty percent of the satisfaction measurements the CLA is on top.
The top ten highest ratings by CLA owners are: brand and vehicle reputation, the exterior styling and color, the overall quality and handling, the enjoyment of driving the vehicle, the image the vehicle puts off, the braking, and interior styling.
Mercedes-Benz wins in its first foray into the front wheel drive premium small car market. While the CLA begins around $30,000, it can quickly get into the mid-thirties and, with the AMG model, move into the $50,000 range. This year, the Audi A3 was not yet on the market to challenge the CLA. It will be interesting to see if Mercedes can keep its top spot when Audi owners weigh in about their new A3 for 2015.
Audi A8 in a Smaller Platform For a car that is slightly smaller than the Honda Civic sedan and the Ford Focus sedan, the designed-for-America (and China) 2015 Audi A3 sedan comes across as a premium piece. The A3 previously was a slow selling hatchback. Now adding the three-box notchback with a trunk bodystyle Audi can substantially broaden its appeal in the USA. For decades, American buyers have perceived hatchbacks to have less safety (less rear crash protection – a perception) and less security (from bad guys seeing into the cargo area and stealing what is there). The sedan clears those negative perceptions and gives Audi a strong platform to build the bottom end of its brand.
2014 Mercedes-Benz CLA: Mercedes-Benz has been in a slow launch mode for the new front wheel drive 2014 CLA sedan since the beginning of 2013. The car has just gone on sale and advertising is blanketing the airwaves. So, what’s the story?
Target – Millennials – Does it Have Enough Rear Seat Room? The CLA is Mercedes’ price leader in the USA. Mercedes proudly touts its $29,990 base price and admits its attempt to intercept drivers under 35 before they buy their first premium brand car from BMW or Audi. Most CLAs will be priced in the $35,000 range when you get the $2,300 premium package (garage door opener, premium sound w/iPod interface, heated front seats, dual zone climate control) and the $2,370 multimedia package (rear view camera and navigation system). For that mid-thirties price you get a fully featured front wheel drive 4-cylinder four door sedan and the Mercedes three-pointed star.