Mercedes-Benz S-Class:

Mercedes Goes After Millennials with CLA


2014 Mercedes-Benz CLA:  Mercedes-Benz has been in a slow launch mode for the new front wheel drive 2014 CLA sedan since the beginning of 2013.  The car has just gone on sale and advertising is blanketing the airwaves.  So, what’s the story?

Target – Millennials – Does it Have Enough Rear Seat Room?  The CLA is Mercedes’ price leader in the USA.  Mercedes proudly touts its $29,990 base price and admits its attempt to intercept drivers under 35 before they buy their first premium brand car from BMW or Audi.  Most CLAs will be priced in the $35,000 range when you get the $2,300 premium package (garage door opener, premium sound w/iPod interface, heated front seats, dual zone climate control) and the $2,370 multimedia package (rear view camera and navigation system).  For that mid-thirties price you get a fully featured front wheel drive 4-cylinder four door sedan and the Mercedes three-pointed star.

2014 Mercedes CLA250 F34

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2013 Lexus LS460 – Welcome Facelift and F SPORT


The Lexus Flagship – the LS460 4-door sedan – is freshened for the 2013 model year.  This comes after an all new Audi A8 in 2011, a tweaked 2012 BMW 7-Series, and the new Cadillac XTS (which may not be in this class).  A major change for the Mercedes-Benz S-Class is due in early 2013 as a 2014 model year.  The Jaguar XJ that was all new in 2009 as a 2010 model gets a much needed all wheel drive system for 2013.

2013 Lexus LS460 F SPORT

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Mercedes S-Class – Most Ideal Vehicle and Premium Luxury Car


AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

S-Class Dominates Porsche Panamera for IVA Win: The 2012 Mercedes-Benz S-Class comes closest to the ideal of any vehicle – car or truck.  In the Premium Luxury Car class, the S-Class out-points the second place Porsche Panamera by 72 rating points.  Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Getting a score of ninety-percent is even more impressive.  Ninety-percent or more of S-Class owners rate these characteristics ideal:  exterior size, interior lighting, passenger roominess, driver’s seat comfort, ride and handling, tires and ease of getting in and out.  Eighty-percent or more of S-Class owners find these additional characteristics ideal:  driver’s seat visibility, cargo space, exterior styling, wheels, power and acceleration, interior storage features, safety features.

The Mercedes S-Class also won AutoPacific’s 2012 Vehicle Satisfaction Award for Best In Class Premium Luxury Car.

Infotainment System – The Only Close Miss for the 2012 S-Class: The only feature S-Class owners weren’t enthralled with was the infotainment and entertainment system.  With 79% of the respondents saying the system was ideal in the S-Class, this was a close miss.  About 17% of S-Class owners would like more/better infotainment technology than they have now.

You can find an Autobytel review of this IVA award winner at

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.

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Mercedes-Benz S-Class Most Satisfying 2012 Car


Best in Class 2012 Premium Luxury Car:  Mercedes-Benz S-Class

2012 Mercedes-Benz Wins AutoPacific Vehicle Satisfaction Award

The top satisfying car, and top rated Premium Luxury Car for 2011 and 2012 is the Mercedes-Benz S-Class, the sedan flagship of the Mercedes lineup.  The S-Class scores top of class satisfaction ratings in 33 of 48 attributes contributing to AutoPacific’s Vehicle Satisfaction Award.  This is a gargantuan feat.  With a possible high score of 5.0 on each characteristic, S-Class owners rated the car at 4.8 rating points or higher in Exterior Size, Ease of Getting in and Out, Seating Capacity, Image, Vehicle Reputation, Brand Reputation, Exterior Styling, Interior Styling, Braking, Handling, Ride, Quietness, Easy to Use Controls, Feeling Safe While Driving, Safety Ratings, and Overall Quality.  They were least satisfied with the fuel economy of their S-Class and the price they paid for the privilege of owning such a prestigious car.

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Mercedes-Benz S-Class Wins AutoPacific 2007 Ideal Vehicle Award for Luxury Car, Also Top Ranked Ideal Vehicle:



The S-Class is the clear winner for 2007. The S-Class can claim Most Ideal Vehicle, Most Ideal Car, and Most Ideal Premium Luxury Car. The S-Class scored particularly well on such important measures as ride, handling, power and acceleration, exterior size, passenger room, ease of entry/exit, and interior lighting. Pretty impressive! In fact the only areas with a score below the segment average were technology level (too high) and wheel/tire size and appearance.

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New Mercedes-Benz Flagship – 2007 S-Slass


Latest S-Class Introduced to North America in Los Angeles
Though Mercedes has been making more news Stateside with its new SUV entries, the R-Class, the M-Class and G-Class, their top sedan is all new for the 2007 model year. While the S65 AMG introduced in Detroit can get lead-footers interested, Mercedes launched the U.S. S-Class with the 382HP 5.5L V8 in the form of the S550. The S65 and a S600 (with a 510HP 5.5L V12) both arrive later in 2006. Within the next couple of years, the S-Class will also likely get a hybrid powertrain option as indicated by a show version at the 2005 Frankfurt auto show alongside the world premier of the S-Class.
The newest S-Class, as its previous iterations have done, raises the stakes in terms of technology and style. Among them are an update to the Pre-Safe anti-crash system as well as Distronic radar-based cruise control that can assist in stop-and-go traffic and works with the brake assist system to help avoid rear-end collisions. Also on the table is an infra-red night vision system.
AutoPacific ( research shared with VehicleVoice ( indicates that Mercedes-Benz reliability with newly introduced high technology features has been spotty. At the same time, AutoPacific research shows that Mercedes’ image in the USA has deteriorated substantially over the past five years as the images of archrivals BMW and Lexus have continued to soar. The new S-Class has to be bulletproof for Mercedes to begin regaining its reputation as the highest quality, most prestigious automobiles available. View an upcoming VehicleVoice videocast in which Robert Cumberford, renowned styling critic for Automobile Magazine, gives a critique of the new styling of the S-Class.

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