Mercedes for Millennials:

Mercedes Goes After Millennials with CLA

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2014 Mercedes-Benz CLA:  Mercedes-Benz has been in a slow launch mode for the new front wheel drive 2014 CLA sedan since the beginning of 2013.  The car has just gone on sale and advertising is blanketing the airwaves.  So, what’s the story?

Target – Millennials – Does it Have Enough Rear Seat Room?  The CLA is Mercedes’ price leader in the USA.  Mercedes proudly touts its $29,990 base price and admits its attempt to intercept drivers under 35 before they buy their first premium brand car from BMW or Audi.  Most CLAs will be priced in the $35,000 range when you get the $2,300 premium package (garage door opener, premium sound w/iPod interface, heated front seats, dual zone climate control) and the $2,370 multimedia package (rear view camera and navigation system).  For that mid-thirties price you get a fully featured front wheel drive 4-cylinder four door sedan and the Mercedes three-pointed star.

2014 Mercedes CLA250 F34


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