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Exhaust Note #20: BMW and Fiat Consider Working Together

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Does Alfa Finally See Their U.S. Dreams Come True?
In another example of automakers looking to partner and share synergies rather than swallow one another whole, Fiat and BMW entered into a memorandum of understanding to evaluation cooperative opportunities. They’ve formally agreed to talk about how, and if, they can help one another.
Alfa Romeo may have the most ego wrapped up into the outcome. Desperate to get back into the U.S. car market, Alfa wants the next-generation of the 147 be the lead volume product. They’ve further announced the intent to start building cars in the States in 2011CY, and have started looking for partners to make that happen as well. Technically they do return this summer with the low-volume 8C Competzione and next year with the convertible 8C, but Alfa’s only building 1000 8Cs, including both bodystyles, for worldwide consumption. With only about 100 8C coupes being offered here, the image-building 8C doesn’t make much of an impact on the market.

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