We at AutoPacific have just completed a week’s worth of driving the Thailand-built Mitsubishi Mirage. Now we know what drivers in a third world country experience when they drive locally assembled cars. And we don’t like it much.
Mitsubishi showed its RA Concept at the North American International Auto Show. The RA is a two-seat diesel powered sports car with styling cues that telegraph shapes to come from Mitsubishi.
Designed by perhaps the tallest styling team in the industry, both the Chief Designer and Interior Designer are well over 6-feet 5-inches tall. Dave O’Connell, Chief Designer, who is about 6-feet 7-inches tall admitted they “kept shaving off height until the car looked fabulous”. And fabulous it is. Being height challenged I should be able to get into the RA without too much problem, but wouldn’t even venture it. Neither of Mitsu’s stylists would volunteer to get into their head turning cocept.
All that said, the reason for a concept car is to elicit reactions from showgoers and to help get the brand and the car on consideration lists. RA does that. But, Mitsu management stress that the RA is only a design study that probably won’t be on the road any time soon. RA picks up Mitsubishi’s new face… a downward scowl that gives a shark-like front end appearance. This front end look premiered on the Mitsu Lancer and will go a long way at giving Mitsubishi products a readily identifiable look. The body contours now look very organic with fluid shapes providing muscular fender flares tightly wrapped around meaty tires.
RA is Teaser for Next Generation Eclipse
Being a two-seater, the RA certainly isn’t a production proposition. Mitsubishi needs a product that can sell 60,000 units a year to be happy and a two-seater just won’t do it. Think of RA as showing us some of the shapes that may be seen on the next Gen Eclipse.
Now, about the next generation Eclipse. The present Eclipse is based on Mitsubishi’s large PS platform. So, Eclipse tends to be bigger and heavier than most would like for the small sporty car class. The next Eclipse may not be based on PS. The GS platform of the Lancer, Lancer Evolution X and Outlander could also provide the basis for the next generation Eclipse. This would give the Eclipse the hardware needed to be a truly world class sporty car. Most of those bits, of course, would come from the Evolution X.
We could conceptualize a 4-seat sporty car using RA styling and powered by a 2.4L 4-cylinder from Lancer, the 2.0L Twin Turbo from the Evolution X, and a 3.3L V6 from the present car. In that way, you’d have the secretary’s car, the boy racer and the luxo model. Add AWD and Mitsubishi’s outstanding paddle shift transmission and you have a winner.
Which cars and trucks are planted to the dealer’s floor? In other words, which vehicles take the longest to sell? Who cars? Why does it matter, anyway?
Well, while it may not seem that important to you, it’s critically important to the industry s a whole… from the manufacturese, component suppliers, dealers and quite a few financial institutions. First, if you know the time it takes to sell a vehicle, you know how much it is dragging on the dealer’s floorplanning costs. Floorplanning is the term for the amount it costs the dealer to finance the a vehicle in inventory waiting to be sold. If a vehicle has been hanging around for weeks, he’ll be more likely to deal aggressively to get rid of it. Also, vehicles that have high days supply may be less popular. From that perspective, they may be the ones you want to stay away from.