Motor Trend Car of the Year:

2007 Detroit Auto Show – 2008 Honda Accord Coupe – Accord to Pass Camry?

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There are two Mid-Size Cars that every buyer of a Mid-Size Car has to consider before selecting one of them, or moving on to another – the Honda Accord and the Toyota Camry. These cars are in the consideration set of almost all Mid-Size Car buyers. On a rigid 5-year schedule, Honda is to introduce its all new 2008 Accord in Fall 2007. Honda used the 2007 North American International Auto Show to tip its hand about styling cues for the next generation Accord. it used the Accord Coupe Concept to do this.

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Unveiling the Honda Accord Coupe concept did more than ‘wow’ those in attendance at the Detroit Show, it put Toyota on notice. The Accord Coupe Concept telegraphs cues that will be found on the upcoming Honda Accord Sedan.
Accord Has Been Top Selling Car As Recently As 2001, But Not In the Cards Now
The current Toyota Camry, which has been the top-selling passenger car in the USA for several years now and in its latest iteration is Motor Trend’s Car of the Year, will again have a worthy competitor offering consumers a distinctive alternative. In the last 25 years the Accord has sat atop Car and Driver’s 10 Best list all but 4 times. Accord was the top selling car in the USA from 1989 through 1991 and in 2001. The Camry has been the top-seller since it wrested the title away from the 1992 through 1996 king – the Ford Taurus for every year except 2001. Will the 2008 Accord again set the sales benchmark in its segment?
The answer to that question is NO. Accord will not become the sales leader until there is more production capacity added for Accord. At the present time, Toyota can out-produce Accord with its Camry and this is especially true since it began assembling Camrys at Subaru Indiana Automotive.
But back to the Accord Coupe Concept…
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Motor Trend Selects 2007 Toyota Camry as Car of the Year

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Toyota Wins with “America’s Mainstream Car”

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Motor Trend part of PRIMEDIA’s (NYSE: PRM) Consumer Automotive Group, announced today that the redesigned Toyota Camry, the sixth edition of America’s best-selling car, is Motor Trend’s 2007 Car of the Year. The award goes to the entire Camry range, including the Camry Hybrid. The complete report on Motor Trend’s 2007 Car of the Year will be published in the January issue, available on newsstands December 5, 2006.
“Creating an innovative, engaging automobile with broad mainstream appeal is one of the toughest tasks facing any automaker,” said Angus MacKenzie, editor in chief of Motor Trend. “The Camry is the one car rival automakers all wish they could build. It offers something for nearly everyone–performance, efficiency, and roominess–at a price point most Americans can afford.”
MacKenzie added, “Toyota offers the Camry with a regular four cylinder engine, or a sporty V-6 that enables it to hit 60mph in just six seconds – that’s about as fast as a V-8 musclecar from the 60s and 70s. Buyers looking for ultimate fuel economy can choose the Camry Hybrid, which uses the same innovative hybrid powertrain technology as Toyota’s Prius to save gas.”


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2006 Honda Civic Wins Motor Trend Car of the Year Award

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Well, the car of the year awards are now beginning to come in. Motor Trend just announced that the new 2006 Honda Civic won their award from a field of 28 new models for the 2006 model year. The Motor Trend Car of the Year article can be found at this link http://www.motortrend.com/features/112_news051112_car_of_the_year/index.html
The 2006 Motor Trend Car of the Year competition included the following models: Audi A3, BMW 3 Series, Buick Lucerne, Cadillac DTS, Chevrolet Cobalt, Chevrolet HHR, Chevrolet Impala, Dodge Charger, Ford Fusion, Honda Civic, Hyundai Accent, Hyundai Azera, Hyundai Sonata, Infiniti M35/M45, Kia Rio, Lexus GS, Lexus IS, Lincoln Zephyr, Mazda 5, Mazda MX-5, Mercedes-Benz CLS, Mercedes-Benz R-Class, Mercury Milan, Mitsubishi Eclipse GT, Pontiac Solstice, Toyota Avalon, Volkswagen Jetta, and Volkswagen Passat.
Out of this list, our subjective COTY might have been one of the new Hyundai entries – Sonata or Azera. Both are very significant because of what they represent… Hyundai’s rebirth on the American auto scene.
The editorial staff of Motor Trend conducted tests on these 28 new models, “searching for the automobile that best represents exceptional value, superiority in its class, and the most significant development on the new-car scene for 2006.”
Unlike AutoPacific’s (http://www.autopacific.com) annual Vehicle Satisfaction Awards, the Motor Trend Car of the Year Award winner is selected by editors. AutoPacific’s awards are generated based on responses from owners of new cars and light trucks to a national mail survey.


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