Motorist Choice Award:

Toyota and General Motors Lead in 2015 Motorist Choice Awards



Toyota and General Motors Lead in 2015 Motorist Choice Awards

Irvine, Calif. (October 13, 2015) – Notable automotive industry research companies IntelliChoice and AutoPacific today announced the winners of the 2015 Motorist Choice Awards. Now in its tenth year, this esteemed award recognizes vehicles that deliver the compelling and sought after combination of high consumer satisfaction and lower-than-expected ownership costs over time – meeting the needs and expectations of both the heart and the mind.

The Motorist Choice Awards were designed by IntelliChoice and AutoPacific ten years ago and have since become a reliable guide for new car shoppers. The awards take AutoPacific’s owner satisfaction data from new car and light truck owners and combine those data with IntelliChoice’s cost of ownership rating methodology.

Toyota and General Motors Lead in Motorist Choice Awards Wins

Winning vehicles came from 13 different brands and 10 different manufacturers. Toyota has the most wins with an even mix of winning cars and trucks from the Toyota and Lexus brands. “It’s an accomplishment in itself to bring to market a vehicle that satisfies a consumer emotionally, physically and financially,” says Dan Hall, vice president of AutoPacific. “Toyota is in the envious position of having achieved this combination across two brands, as well as the car and truck segments. Where many automakers do well with either their cars or their trucks, Toyota has done both.” Notably, 3 out of the 6 winning Toyota and Lexus vehicles have hybrid powertrains.

In contrast to Toyota’s diversity of winning vehicles, General Motors has dominated in the truck segments and follows with 5 winning vehicles from 3 brands, all in truck segments. General Motors’ truck brand GMC took 3 top spots, while Cadillac and Chevrolet each had one winning vehicle. “One of the great things about General Motors’ wins this year is that they have cornered the large SUV and truck market,” says Hall. “Whether consumers are looking for luxury, premium, or middle-of-the-road, GM has a winning vehicle there.”

The remaining wins go to Honda with 3 wins, Hyundai and BMW with 2 wins each, and Volvo, Subaru, Volkswagen, Mazda and Ford, each with 1 win.

Redesigned Vehicles Raise the Bar

This year’s list of winners also contains seven all-new vehicles: Cadillac Escalade, Chevrolet Tahoe, GMC Canyon, Ford-F-150, Honda Fit, Subaru Legacy and Volkswagen Golf. “Each year the competition rises as automakers address consumer feedback and put out vehicles designed to fix previous issues, address needs, and ultimately, satisfy consumers,” explains Hall. “Winning in the first year of a new model truly means that automakers have been listening.”

The 2015 Motorist Choice Award Winners:


Category Winner
Luxury Car BMW 5-Series
Aspirational Luxury Car Volvo XC70
Large Car Toyota Avalon HEV
Luxury Mid-Size Car Lexus ES 300h
Mid-Size Car Subaru Legacy
Premium Compact Car Lexus CT 200h
Compact Car Volkswagen Golf
Economy Car Honda Fit
Sports Car Mazda MX-5
Sporty Car Hyundai Veloster


Category Winner
Premium Luxury Crossover SUV BMW X5
Luxury Crossover SUV Lexus RX
Large Crossover SUV GMC Acadia
Premium Mid-Size Crossover SUV Toyota Highlander
Mid-Size Crossover SUV Honda CR-V
Compact Crossover SUV Hyundai Tucson
Luxury SUV Cadillac Escalade
Large SUV Chevrolet Tahoe
Mid-Size SUV Toyota 4Runner
Heavy-duty Pickup GMC Sierra HD
Light-duty Pickup Ford F-150
Compact Pickup GMC Canyon
Minivan Honda Odyssey

Each year, AutoPacific performs the broadest and most widely followed vehicle satisfaction survey in the U.S. This results in consumer feedback from more than 66,000 new vehicle buyers on a recently purchased model year 2015 vehicle. Using 50 key attributes covering the entire ownership experience, AutoPacific calculates overall vehicle satisfaction for individual models and vehicle segments and announces its annual Vehicle Satisfaction Awards (VSA) based on the findings.

Concurrently, IntelliChoice constantly monitors and updates the cost of ownership metrics for more than 2,000 model trim lines to give valuable insight into the financial impact of ownership over a five year period. This analysis is the foundation of the IntelliChoice Best Overall Value of the Year (BOVY) awards, announced each January, and its interim Best Deals Awards, which show case top values on a monthly basis, considering changing economic factors such as fuel costs, price changes and rebates.

The Motorist Choice Awards combine complementary analyses from both firms into one set of accolades representing vehicles that earn high marks on both sets of criteria. This methodology provides a superior means of evaluating “Best in Class” vehicles that align consumer shopping patterns with probability for both satisfaction and value.

“Combining the AutoPacific consumer survey data with the IntelliChoice cost of ownership data is a great benefit to consumers,” said Eric Anderson, Ownership Cost Database Supervisor for IntelliChoice. “Whether you are looking for a luxury crossover, a compact car or a minivan, the Motorist Choice Awards help shoppers choose a vehicle that fits their lifestyle and financial bottom line. Based on our research, we’re proud to recommend these vehicles to consumers.”

For more details on these categories and the winning vehicles, please visit and

About AutoPacific:
AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area. Since 1986, AutoPacific has provided innovative, methodologically sound, strongly implemented research in addition to expert automotive analysis. AutoPacific is nationally known for its annual Vehicle Satisfaction Awards and Ideal Vehicle Awards. Additional information can be found on AutoPacific’s websites: and

About IntelliChoice:

IntelliChoice, part of the Motor Trend Automotive Group, is the market leader in automotive ownership cost and car values analysis. Founded in 1986, IntelliChoice is committed to empowering consumers to make better purchase decisions by providing independent and essential automotive information and tools. Through the website, consumers can research, compare and price new cars and the cost of ownership.  Motor Trend Automotive Group is an operating division of TEN: The Enthusiast Network (formerly, Source Interlink Media), a recognized provider of targeted media and marketing services and one of the largest publishers of magazines and digital content for enthusiast audiences.

About TEN: The Enthusiast Network:

TEN: The Enthusiast Network is the world’s premier network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, the world’s largest automotive VOD channel, and the world’s largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit

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2010 Motorist Choice Awards: And the Winners Are…


IntelliChoice and AutoPacific Announce Motorist’s Top Picks in both Popular and Premium Categories

Irvine, Calif. (September 21, 2010) – There is only one annual automotive award handpicked by active consumers in the marketplace that goes beyond the editorial and performance test data and provides a window into the wants and needs of motorists. This year’s Motorist Choice Awards highlight a collection of 15 unique buyer categories covering both market segments – Popular and Premium. Both reflect the purpose and perception of the consumer and illustrate the results of practical analysis, like total cost of ownership, fuel economy and resale value.
The fifth annual awards, announced today, are the result of exhaustive national value data and consumer lifestyle studies performed by the consumer-driven automotive analysis of IntelliChoice and automotive market research firm, AutoPacific. A first for this year, the awards were broken up into popular lifestyle categories that shoppers easily identify with, rather than the alternatives based on vehicle size, price and other such factors.

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Trio Of Cars Make A Clean Sweep Of AutoPacific's 2009 Awards


logocopy.jpgLuxury and Economy Cars Stand Out in Data from 32,000 Consumers
TUSTIN, Calif. (September 1, 2009) — Three cars stand above the crowd of 2009 model year vehicles, as judged by owners participating in research firm AutoPacific’s annual survey. Of the vehicles that earned honors in AutoPacific’s 2009 awards, only the Lexus LS, Lexus ES and Honda Fit topped their segments in each contest: the Vehicle Satisfaction Award, the Ideal Vehicle Award, the Motorist Choice Award (presented jointly with and Owner Recommendations.
Data collected by AutoPacific from more than 32,000 new vehicle owners rated 2009 vehicles on 48 vehicle attributes related to satisfaction, value, comfort, styling, size, performance, reliability, fuel economy and more. The winning vehicles best met their owner’s expectations.
“Winning one award is quite an achievement, and proof an automaker is able to meet its customers’ needs,” said George Peterson, President of AutoPacific. “But winning all four honors in a single year shows that Lexus and Honda are able to provide what their customers want in a reliable, satisfying vehicle; a single car owners are proud to recommend to their friends and family.”

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2009 Cadillac DTS: Motorist Choice Award Winner


Cad_DTS.jpg“For the third year running, the 2009 Cadillac DTS wins the Motorist Choice Award in the Large Car segment. With a spacious cabin, huge trunk, and plush seating, owners find the DTS to be a very pleasant vehicle to own and operate.” — AutoPacific
“Best-in-segment ownership costs and a strong showing in the AutoPacific survey were the keys to the DTS win.” — IntelliChoice
Owner Satisfaction Highlights
* Exterior Size
* Brand’s Reputation
* Reliability / Dependability
* Driver’s Seat Forward Visibility
* Feeling Safe While Driving
* Safety Features
Cost-of-Ownership Strengths
* Best-in-Segment Ownership Costs

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2009 Cadillac Escalade: Motorist Choice Award Winner


Cad_07_Escalade_7 copy.jpg“In a closely fought battle, the Cadillac Escalade wins the 2009 Motorist Choice Award for Luxury Sport Utility segment-again. Cadillac style, expressed by exterior and interior styling as well as image, resonates with these buyer; satisfaction with Power and Acceleration helped secure the win.” — AutoPacific
“The Cadillac Escalade has best-in-segment maintenance costs and was ranked first in the AutoPacific survey.” — IntelliChoice
Owner Satisfaction Highlights
* Brand reputation, Vehicle Reputation and Image
* Exterior and Interior Appearance
* Ride, Handing and Braking
* Overall Quality, Reliability and Dependability
* Safety Features (and large size) give Escalade owners a strong feeling of safety while driving
Cost-of-Ownership Strengths
* Lowest Maintenance Costs
* Better than Expected Insurance Costs

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2009 Audi A5: Motorist Choice Award Winner


A5080001_large.jpg“A stunning complement to the Audi range, the A5 picks up a 2009 Motorist Choice Award in the Aspirational Luxury Car Segment. The near-uncompromised coupe delivers on Audi’s ‘Truth in Engineering’ promise. A low-slung stance and sleek lines add beauty and grace to a demanding performance pedigree.” — AutoPacific
“The Audi A5 has the best-in-segment ownership costs and strong retained value.” — IntelliChoice
Owner Satisfaction Highlights
* Image and Exterior Styling
* Fun to Drive
* Overall Quality
* Overall Satisfaction
Cost-of-Ownership Strengths
* Best-in-Segment Ownership Costs
* Strong Retained Value

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2009 Chevrolet Corvette: Motorist Choice Award Winner


Chv_09_Corvette_ZR1_11 copy.jpg“Chevrolet Corvette takes home both Motorist Choice Award and AutoPacific’s Owner Recommendation Award for 2009. Owners in the Sports Car Segment kept the Corvette on top, following a 2008 win. These wins prove, yet again, Corvette is a performance icon. High scores in the performance categories drove Corvette in front to take the overall segment win.” — AutoPacific
“The Corvette has best-in-segment ownership costs and segment-leading retained value..” — IntelliChoice
Owner Satisfaction Highlights
• Power and Acceleration
• Braking
• Handling
• Fun to Drive
• Image and Exterior Styling
Cost-of-Ownership Strengths
• Best-in-Segment Ownership Costs
• Best Retained Value

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2009 Chevrolet Avalanche: Motorist Choice Award Winner


X09CT_AV003 copy.jpg“The Chevrolet Avalanche is the Motorist Choice Award winner in the Full-Size Pickup segment. Standard features that earned the win include a powerful V8 engine, a four-door cab, and useful bed size. The Avalanche is reliable/dependable and provides a strong feeling of safety when driving.” — AutoPacific
“The Avalanche was best in fuel costs and second best in retained value.” — IntelliChoice
Owner Satisfaction Highlights
* Ease of Ingress/Egress
* Overall Seating Capacity
* Reliable/Dependable
* Durable/Long Lasting
* Ride
* Safety Features and Feeling Safe While Driving
Cost-of-Ownership Strengths
* Strong Retained Value
* Lowest Fuel Costs

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2009 Honda Odyssey: Motorist Choice Award Winner


Hon_08_Odyssey_Touring_3 copy.jpg“Minivans aren’t for everyone, but those that like ’em love ’em. And the Honda Odyssey is the one to beat, winning its segment in the Motorist Choice Awards but also in the 2009 AutoPacific Ideal Vehicle Awards. There are sound product and financial reasons for selecting the Odyssey, including seating capacity, reputation and safety features. Some owners consider it stylish as well.” – AutoPacific
“The Odyssey was a 2009 BOVY Winner. The Odyssey has best-in-segment ownership costs and segment-leading retained value and low insurance costs.” – IntelliChoice
Owner Satisfaction Highlights
• Overall Seating Capacity
• Driver’s Seat Comfort
• Brand Reputation
• Safety Features
• Feeling Safe While Driving
Cost-of-Ownership Strengths
• 2009 BOVY Winner
• Best-in-Segment Ownership Costs
• Best Retained Value
• Low Insurance Costs

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2009 Chevrolet Tahoe: Motorist Choice Award Winner


Chv_07_TahoeLTZ_10 copy.jpg“Chevrolet’s Tahoe takes the Motorist Choice Award in the Large SUV segment, after winning AutoPacific’s 2009 Vehicle Satisfaction Award. Owners appreciate its reputation for reliability/durability and its wide array of safety features provide a strong feeling of driving safety, all complemented by highly rated driver’s seat comfort and driver?s forward visibility.” — AutoPacific
“The Tahoe has the lowest fuel, insurance, and maintenance in the segment as well as ranking first in the AutoPacific survey.” — IntelliChoice
Owner Satisfaction Highlights
* Reliable/Dependable
* Overall Quality
* Safety Features/Feeling Safe While Driving
* Driver’s Visibility
* Seat Comfort and Seating Capacity
Cost-of-Ownership Strengths
* Lowest Fuel Costs
* Lowest Insurance Costs
* Lowest Maintenance Costs

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