MX-5:

Stuck to the Dealer's Floor – Inventory Numbers Tell the Story

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Which cars and trucks are planted to the dealer’s floor? In other words, which vehicles take the longest to sell? Who cars? Why does it matter, anyway?
Well, while it may not seem that important to you, it’s critically important to the industry s a whole… from the manufacturese, component suppliers, dealers and quite a few financial institutions. First, if you know the time it takes to sell a vehicle, you know how much it is dragging on the dealer’s floorplanning costs. Floorplanning is the term for the amount it costs the dealer to finance the a vehicle in inventory waiting to be sold. If a vehicle has been hanging around for weeks, he’ll be more likely to deal aggressively to get rid of it. Also, vehicles that have high days supply may be less popular. From that perspective, they may be the ones you want to stay away from.


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Mazda Kabura Explores an Entry Sporty Coupe

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MX-5-Based Concept Introduced in Detroit
Owing more mechanically to the recently launched third-generation Mazda MX-5 (you remember, the sports car formerly known as Miata) convertible than to the RX-8 (which has been expected to spawn a two-door variant), the Kabura concept that introduced at the 2006 North American International Auto Show offers exterior dimensions between the MX-5 and RX-8. The concept explores the idea of an entry-level sports coupe that also offers enough interior space for today’s demanding audiences. While Mazda did not promise the Kabura is scheduled for production, they did indicate that if produced, it would stand as its own model line, alongside MX-5 and RX-8. Vehicle Voice and AutoPacific correspondents were there to take a look.
The Kabura is a two-door, rear-wheel-drive coupe powered by the Miata’s 2.0L four-cylinder engine mated to the six-speed transmission and borrowing suspension setup and components from the Miata. If our recent drive of two versions of the Miata are any indication, the Kabura could be a terrifically fun car to drive, though its larger size and expanded interior utility could increase the vehicle’s weight.


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There's No Such Thing As A Bad Name For A Good Car

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In spite of the fact the naming of new automobiles is one of the most arcane and over-intellectualized elements of the auto industry, when all is said and done the name is all but academic if the car is good. And the best damned name in the world will do little to redeem a miserable excuse for an automobile. Perhaps a few examples are called for. When it comes to the lame name for a accomplished automobile a few rise to the top…
Jim Hall, VehicleVoice correspondent and head of AutoPacific‘s Industry Analysis office ponders the naming conundrum.
Mazda Miata Good Car, Good Name, Now the MX-5
Mazda has decided to go back to its original name for the extremely popular Miata sports car. Now the car is officially the MX-5 and Miata is no longer “officially” used. Reportedly, when Mazda was testing potential names in focus groups (none of which were ever chosen), one participant almost came out of his chair when he saw a photo of the Miata prototype and said, “I don’t care what they call it, I would call it MINE!” Well, that is the kind of reaction you want when naming a car, but now millions are spent figuring out what combination of letters and numbers to use to name a car. Oh yeah, how was the Miata named? The Mazda Product Planner for the car at the time was flipping through a dictionary one day and came upon a word that sounded good and meant something good in German. Sold. Cheap, effective research.


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Infiniti Coupe Concept Refines G35 Design

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Evolutionary Design for Second Generation
Infiniti’s 2006 NAIAS stand prominently featured a concept done by the Nissan Technical Center in Atsugi, Japan. Though badged as Coupe Concept, the model indicates the next step for the G35 coupe and sedan. Infiniti will show the sedan at the New York Auto Show in March 2006. Vehicle Voice and AutoPacific correspondents were in town to catch the show, and the Coupe Concept was not missed.
This evolutionary design brings a sharper face with more laid-back headlights and a sharper crease in the front fascia. Changes to the rear look are minimal, with the concept using taillights that are nearly the same shape as those on the current car, though the rear fascia is shallower and the rear spoiler integrated into the decklid and more subdued.


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Saturn Sky Quietly Introduced in Los Angeles

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Spring 2006 Sales for Saturn’s First Convertible
The wait is nearly over. After the 2002 Saturn Sky concept sparked speculation about when and if Saturn would add a convertible and was followed by a concept version only twelve months ago, the production vehicle arrives at showrooms in spring 2006. The concept introduced at the Detroit auto show and the production car on display at the 2006 Los Angeles auto show are nearly identical, though the two-seat, rear-wheel-drive roadster is basically the opposite of the front-wheel-drive 2002 concept.


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