Honda has imposed an embargo for the new Honda CR-V on technical specifications, driving impressions and pricing, so we can only describe the vehicle and its competitive position in generalities. The embargo lifts on November 30, 2016.
Honda Assures Continued Success in Entry XSUV Market The all new Honda CR-V is an impressive compact crossover SUV. A pillar of Honda’s product lineup that includes Accord, Civic and Odyssey, the CR-V sells almost 400,000 units per year. Strong competitors include the Toyota RAV4 and Ford Escape. The Nissan Rogue is starting to make waves as well. The entry crossover SUV category has become the best selling class of vehicle in the United States. Entry crossover SUV sales are higher than mid-size cars. The popularity of the segment, and how good this new CR-V is, has led Honda to add more assembly capacity at its Indiana assembly plant in 2017.
Sport utility vehicles have evolved from the hardcore 4x4s of the 1970s to the very easy-t0-live with crossover SUVs of today. Responding to customer demand for better ride, better fuel economy, the latest electronic and infotainment features, the new crossovers have taken the market by storm. They are now the vehicles of choice for most female buyers.
In the development of the new Honda CR-V, Honda benchmarked the European BMW X3 to give this mainstream crossover a luxury feel. They clearly have higher aspirations for the vehicle. Also, given the sales volume of the CR-V, Honda added standard features in lower trim levels. Cost efficiencies are substantial when a product approaches the 400,000 unit volume level.
More Aggressive Than Past Hondas Sounding like a Big Three manufacturer of yore, the new Honda CR-V is longer, wider and higher than before. It has a new turbocharged 4-cylinder engine mated to a continuously variable transmission on all but its base LX trim level. The looks of the new Honda CR-V are an upward evolution of its predecessor. Styling is more aggressive with more character in the hood and body panels. The grille is much more aggressive than previously and follows the trend adopted by the new Honda Pilot XSUV and Ridgeline pickup. The wheel openings are more muscular to accommodate larger tires and wheels.
More Upscale than Typical for This Class Comparing the new Honda CR-V with the RAV4 and Escape, the CR-V comes across as a product in a class above. The finish is outstanding, the interior has been substantially upgraded with soft touch materials in critical areas. As usual, the new Honda CR-V is an ergonomic tour de force. Visibility from the driver’s seat is excellent. Reach to the controls is intuitive. The large electronic instrument cluster is brilliantly lit and provides necessary information. Responding to customer complaints, the new Honda CR-V adds back a volume control knob for the audio system replacing the slider used previously. The rear seat is larger than in its predecessor and Honda describes the interior space in the new Honda CR-V as being best in class.
High Volume EX Trim Loaded with Features The highest volume trim level will be the EX one step above the base LX. The level of equipment on this model is impressive. Honda includes Honda Sensing, blind spot warning and cross traffic warning as part of the EX trim level. Honda Sensing includes adaptive cruise control with low speed follow, collision mitigation braking system, road departure mitigation, and lane keeping assist. The Honda-exclusive Lane Watch video camera system has been abandoned for the new Honda CR-V. Blind spot information replaces Lane Watch because owners want blind spot information on both sides of the car and the right-side-only Lane Watch system couldn’t be adapted to show the left side as well.
Best Selling Honda? Given the excellence of the latest generation CR-V, and the additional production capacity being added, it would not be surprising if the CR-V becomes Honda’s top-selling vehicle.