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LA Auto Show – Opel Anta…errr… 2008 Saturn Vue Launched in Los Angeles

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Saturn’s Stars Finally Align for a Bright Future
Actually, the Opel Antara was introduced in Paris in September, and I’m not really confusing shows. It is a good thing for Saturn there are some solid designs coming out of the Opel/Vauxhall studios, because after having seen both in the tin, we can conclude there is practically nothing different between Opel’s Antara and the Saturn Vue, as was true of the Antara and PreVue concepts. Saturn’s Vue goes on sale in the second quarter of 2007, the fourth all-new Saturn since 2006.

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This is not a surprise for industry watchers, or to vehiclevoice.com readers who caught our May article on the Opel Antara and Vue (click here), but it is still interesting to listen to Saturn talk about their European design. This brand was launched with a specific mission to take on the Japanese imports and find a way to do business differently than GM’s other brands. Instead, Saturn was starved for product and folded back into the mothership. On the bright side, we get the Antara and the Aura (based on the Opel Vectra), and even the Sky has an Opel design relationship, all three good-looking products with the ability to really make Saturn a brand to be reckoned with. These are further supported by the U.S. developed Outlook, and it becomes clear Saturn is gaining steam, regardless of where the products were styled.
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