Nissan Titan:

Genesis G90 Luxury Car Sets New Satisfaction Record

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Source:  George PetersonG90 Satisfies its Owners to the Max  Launching a new brand with an all new car is a huge challenge.  Launching in the luxury space is even more of a challenge.  Hyundai, the top Korean manufacturer,  launched its Genesis brand in late 2015.  The 2017 Genesis G90 Luxury Car followed in 2016.  Owners of the new Genesis G90 have rated their satisfaction with their car.  Their ratings have the G90 achieving the all-time highest score in AutoPacific’s 2017 Vehicle Satisfaction Award research.  Hyundai has established a new benchmark with the Genesis G90 in its first year out.

Most vehicles are well-made today.  The key is in the execution.  Is the vehicle intuitive to use?  Are the electronics easy to understand?  Is the powertrain smooth and seamless?  Is the interior quiet and comfortable?  Is the dealership experience special?  For the G90, the execution is excellent. Excellent car.  Excellent experience with the dealer.  This is from a Korean manufacturer that just began building its quality mojo in 1999.  Job well done.

Satisfaction Results Distributed Across Segments  The rest of the industry has not been standing still.  All major automakers have at least some design and engineering capabilities in the United States.  Winning vehicles show product design that caters to American tastes.  Winning vehicles also show that the sales organizations are listening to their customers to provide a satisfying sales experience.

The top brand in the satisfaction research is Lincoln closely followed by Cadillac and Genesis.  The top popular brand is General Motors’ GMC truck brand.

There are twenty-three segments in AutoPacific’s Vehicle Satisfaction Award research.  Eight were won by American brands.  Seven were won by Japanese brands.  Four were won by Korean brands. Four were won by European brands.

Nissan is the top brand with five category wins.  Kia is second with three.

Only one American CAR won its class.  The Dodge Challenger is the top ranked in the Sporty Car category.  The other nine car categories were won by Japanese, Korean and European brands.  Seven of the eight awards won by the American brands are in truck and SUV categories.

One surprise is that the Nissan Titan won the light duty full size pickup truck award.  The new Titan was a dark horse in a race including the vaunted aluminum Ford F-150 and the Chevrolet, GMC and Ram half-ton pickups.  Another interesting result is in the Compact Pickup category.  The Honda Ridgeline handily won top spot.  While “real” truckers disdain the Ridgeline’s small pickup bed (that is integral with its body) and plush ride, Honda has provided a pickup that is luxurious and quiet like a SUV but with adequate pickup capability.  The “trunk” in its pickup bed is a great idea.


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PickupTrucks.com and AutoPacific Announce the Most Significant Trucks of the Decade

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PickupTucks.com and AutoPacific have taken a look at all the new trucks sold in the past 10 years and made their picks for the most significant trucks of the decade. The trucks that made the list introduced cutting edge technologies and pushed the segment into new territory.
“Despite the economic challenges of the past two years, it’s hard not to look back at the last ten years without calling it the decade of the pickup truck,” said PickupTrucks.com editor Mike Levine. “Sales of full-size pickups hit 2.56 million units in 2004 and Ford’s F-Series trucks remain the nation’s best-selling vehicles, 33 years in a row.”
Though there are many trucks that had a significant impact in the last decade, it’s clear that the 2009 Ford F-150 earned the title of “Most Significant”.
“On balance, we thought the 2009 Ford F-150 was the most significant pickup of the last decade,” said Jim Hossack, vice president of consulting for AutoPacific. “It sells in high volume, owners like it and its body, chassis and powertrain are all first rate. Features abound, and there are more models, series and options than can be counted. It’s a good looking truck and suitable for the widest possible range of tasks and uses.”
After the jump are those trucks deemed most significant, in no particular order.


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Nissan Chrysler Cycle Plan Conjecture

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First Shoe to Drop – Titan Becomes a Dodge Ram Derivative
Nissan and Chrysler appear to be getting closer and closer to merging major parts of their product lineups. Earlier this year Nissan announced that the Nissan Titan full-size pickup presently produced on Nissan’s own platform at Nissan’s 300,000 unit capacity plant in Canton, Mississippi would become a reskinned Dodge Ram built at Saltillo, Mexico early in the next decade. In the meantime, Chrysler has idled Saltillo in the face of dwindling Ram sales and the introduction of the all new 2009 Ram pickup. This practically guarantees that Chrysler’s half ton truck platform will continue to get volume “efficiencies” from two plants.
In the first round of the relationship Chrysler also agreed to rebadge the Nissan Versa small car to provide a much needed entry below the Dodge Caliber/Jeep Patriot/Jeep Compass.
Conjecture for Nissan’s Canton, Mississippi Plant – Loses Titan/Quest/QX56 – Adds?
As Titan moves out of Canton so does the Quest minivan and the Infiniti QX56 luxury SUV. Nissan earlier announced the Quest production was moving to Japan and out of Canton and that QX56 becomes a derivative of the next generation Nissan Patrol made in Japan. That leaves Canton with a line of production for the Altima mid-size car and the Armada full-size SUV.

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Altima Provides Base for Next Chrysler Sebring and Dodge Avenger
Nissan and Chrysler are teaming up on mid-size cars with Chrysler to replace their Sebring and Avanger mid-size sedans with derivatives of the Altima. Altima is an outstanding product and the Sebring/Avenger have proven to be duds. This way Nissan can pump up sedan volume at Canton (they also make Altima at their huge Smyrna, Tennessee plant). And probably somewhere in the fine print Chrysler closes their Sterling Heights (Michigan) plant making Avenger/Sebring. If this happens Chrysler closes a UAW plant in the North moving production to a non-unionized plant in the South. There certainly will be screaming if this happens.
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Nissan hasn’t said anything about Armada, but it could provide the basis for Chrysler’s next generation of Aspen/Durango bringing needed volume to Canton’s truck line and allowing Chrysler to close another assembly plant in Delaware. Alternatively, Nissan’s Pathfinder Mid-Size SUV assembled at Smyrna could provide the basis for the Next Durango and Aspen and might be better for the times. In this scenario Chrysler closes a second UAW plant in the North. More screaming.

LCV is Untapped Potential

Nissan is filling Canton body-on-frame truck capacity with their upcoming LCV – light commercial vehicle. The way we understand it is that the LCV program will lead with a van in several different configurations and then will add a pickup version in heavy duty form. So, the Nissan Titan based on the Dodge Ram provides the light duty pickup and the LCV derivative gives Nissan three-quarter and one tons. Not mentioned, but could be on the table would be Chrysler getting access to Nissan’s LCVs to eliminate the Dodge Sprinter that comes from Daimler.
What About the Minivan?
Nissan has previously said they would source the next Quest from Japan, but they have consistently lost the minivan battle trying to go it on their own (or at one time with Ford’s Mercury brand). It would not be unrealistic to think Nissan could strike a deal with Chrysler to get a version of Chrysler’s minivan much like Volkswagen has with their Routan.


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Chrysler and Nissan: Sharing Can be Fun

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Chrysler LLC has not been shy about going after a partner. Chrysler needs access to the expertise in small cars that they don’t have, as well as to benefit from the kinds of economies of scale necessary to make any sort of profit on vehicles expected to sell at the bottom end of the scale. After signing with Chinese maker Chery for help in the international arena, announcements have come on new relationships with Nissan. The OEM agreements with Nissan announced this week are examples of two companies finding a win-win relationship.

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Nissan and Chrysler Serve as OEM Supplier and Client
Often deals like this are announced with one partner clearly benefiting more than the other, no matter how many times the phrase “win-win” is used during the presentation. But in this case, the relationship will benefit both partners. Each company is contributing in areas where they have expertise and market success, areas where solo development costs are prohibitive. Each company is also using production capacity that might otherwise be difficult to fill.


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Nissan Titan Wins AutoPacific 2007 Ideal Vehicle Award for Large Light-Duty Pickup:

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The Nissan Titan is the Ideal Large Light Duty Pickup among very tough competition. Three areas particularly shine: (1) power and acceleration (2) package related items like passenger room, ease of getting in and out and interior storage and (3) size and appearance of wheels and tires. In part, this can be explained by the fact that the Titan is available only with a large V-8 engine and only in extended cab and crew cab configuration. This focus gives Titan a tightly defined product definition that Nissan designers and engineers deliver well. The irony is that some of the same factors that make the Titan “Ideal” also limit sales potential.


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2007 Chicago Auto Show: Nissan Updates Pathfinder, Armada, and Titan

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Trucks Get New Interiors and Features
For the 2004 model year, Nissan introduced its first full-size truck and SUV, following up for 2005 with the mid-size Pathfinder and Frontier. For 2008MY, introduced around the 2007 Chicago auto show, Nissan freshened Armada, Titan, and Pathfinder where each needed it most. All three sport better-looking and higher-quality interiors with more convenience features for the SUVs and subtle exterior updates, as Nissan took the opportunity of a normal mid-cycle update to address some areas of criticism.

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Nissan Titan Wins AutoPacific 2006 Vehicle Satisfaction Award for Large Pickups

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Owners of the 2006 Nissan Titan rate the pickup at the top of the Large Pickup category. The 2006 model year is the third year in a row Titan has topped its segment in the AutoPacific Vehicle Satisfaction Awards. This is an outstanding accomplishment and testament to the satisfaction Titan is giving its owners.
Titan’s achievement is truly remarkable and demonstrates the inherent differences in AutoPacific’s way of measuring satisfaction compared with others. Titan is immensely satisfying, but owner surveys conducted by others show Titan has a fair share of niggling problems. But, if you are not counting things gone wrong and looking at what really matters – how well buyers are satisfied – Titan shines. Its big, powerful V8 engine combined with outstanding styling and features provide the top-satisfying product package for 2006.
We cannot ignore that two large trucks produced at Nissan’s Canton Mississippi assembly plant won top place in their categories for both the 2004, 2005 and 2006 – Nissan Titan and Nissan Armada. This is a sweep any company can be envious of.


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Nissan Titan Onyx to Expand Titan Range

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Titan Onyx Suggests Future Personalization Options
At the 2006 Chicago Auto Show, alongside and overshadowed by the updated 2007 Quest, was a Nissan Titan concept called Onyx. Following the press conference and walking the show amongst other industry watchers and journalists, AutoPacific and VehicleVoice correspondents noticed a lack of activity around the Onyx. With any luck, the car-buying public that the Chicago show truly caters to took more notice the following week.

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Nissan created the Onyx concept to gauge reaction for potential future special edition packages or perhaps dealer-installed accessories. The idea is not a bad one, as the other truck manufacturers offer various add-ons, and there is a perception that Nissan buyers may be more into personalizing their ride than some other makes. Nissan has a strong reputation among the tuner crowd, and if they stay loyal to the brand for a truck, they are likely to take their penchant for personalization with them.
Nissan is committed to expanding the Titan lineup, and though the Onyx was only a very small step in that direction, heavy-duty and diesel variants of the Titan will likely arrive before the end of the decade. Showing the concept Titan also likely endeavored to generate some attention for Nissan’s full-size pickup at the show, where it was heavily overshadowed by the unveiling of Toyota’s next Tundra.


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Titan Top Ranked Vehicle, Truck, Big Pickup in AutoPacific's 2005 Vehicle Satisfaction Awards

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Nissan Titan Wins AutoPacific 2005 Large Light-Duty Pickup Vehicle Satisfaction Award

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Owners of the 2005 Nissan Titan rate the pickup not only at the top of its Large Light-Duty Pickup category, but also as the top rated vehicle overall. This is an outstanding accomplishment and testament to the satisfaction Titan is giving its owners.
Titan’s achievement is truly remarkable and demonstrates the inherent differences in AutoPacific’s way of measuring satisfaction compared with others. Titan is immensely satisfying, but owner surveys conducted by others show Titan has a fair share of niggling problems. But, if you are not counting things gone wrong and looking at what really matters – how well buyers are satisfied – Titan shines. Its big, powerful V8 engine combined with outstanding styling and features provide the top-satisfying product package for 2005.
“We cannot ignore that two large trucks produced at Nissan’s Canton Mississippi assembly plant won top place in their categories for 2005 – Nissan Titan and Nissan Armada. Nissan’s third large truck – the luxury Infiniti QX56 also rated very well. This is a sweep any company can be envious of.
AutoPacific’s Vehicle Satisfaction Awards are given to top rated vehicles for satisfaction in their vehicle category based on owner responses to an annual national mail survey.


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