Passport:

2019 Honda Passport Fills Gap in Honda’s XSUV Lineup

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Honda PassportPassport Fills Excess Capacity at Honda’s Lincoln Alabama Plant  Honda realized it had a gap in its crossover SUV lineup. They were losing customers who wanted mid-size XSUVs (crossover sport utility vehicles) but did not want seven passenger capacity.They estimate they have lost at least 35,000 sales to competitors every year they did not have a competitive 5-passenger, two-row crossover SUV in their product mix.  Hence the all new 2019 Honda Passport.

Derivative of Popular Pilot Crossover SUV  Honda’s usual methodological approach led to the development of the all new Passport – a five-passenger derivative of the popular Pilot 7-passenger XSUV.

In terms of big SUV programs, Honda has taken a very efficient approach. Think of the 2019 Honda Passport as a Pilot from the C-Pillar forward. Passport’s wheelbase is equal to the Pilot’s. Losing the third row seat allowed Honda to reduce the rear overhang and adopt sportier styling in the rear quarters and rear end. The rear quarter window differentiates the Passport from the Pilot in the sideview.  This means Honda designed and tooled up a new roof, new quarter panels, new liftgate, new rear quarter glass and liftgate glass.  The interior is essentially the same as the Pilot for the first two rows and instrument panel.

From the front, styling cues like a black textured grille and slightly more macho grille texture also differentiate the Passport from Pilot. Ground clearance is increased by 0.8 inches to provide more ground clearance for off reading.

Passport Very Competent Off-Road  Off-roading in an XSUV? Hah! Interestingly XSUV-makers have been trying to prove their off-road chops for a couple of years now. Honda even showed Pilot’s capabilities in a moderately tough off-road course in Southern California.

Proving Passport’s capabilities brought Honda to Moab Utah and the Sorrel River Ranch Resort and Spa. Nestled along the Colorado River and below the towering buttes of Eastern Utah, this was an outstanding choice for demonstrating the dynamic capabilities of the Passport.

Leaving Sorrel River Ranch, the group of seventeen identical silver Passports soon arrived at the off road trails. It had snowed and rained a bit the preceding night so the track promised to be challenging. Following a lead Passport, the silver convoy variously crawled over rock ledges, waded through muddy pits, or sped through twisty dirt paths in the Arches National Park. The capability of Passport’s AWD system was quickly proven. Even the most difficult challenges were not a concern. You quickly learned that the right way to control the Passport through a slippery curve was to give it more accelerator rather than backing off. Total fun! Totally capable.

Are there areas where a hard-core off-roader will not be satisfied with the 2019 Honda Passport?  Yes.  It lacks a couple of off-road technologies its facing competitors have like hill descent control.  It does have a terrain management system Honda calls the Intelligent Traction Management.  Terrain management can tailor traction, performance and drivability to any weather condition or surface condition.  Passport’s system includes special settings for snow, mud and sand.

It does not appear that Honda needs to fear any of its facing competition other than the Jeep Grand Cherokee in off-road situations. The competition Honda identified for Passport were: Chevrolet Equinox, Ford Edge, Toyota 4Runner (a real SUV) and Grand Cherokee.

Who will buy the 2019 Honda Passport?  Honda perceives these people to be younger and more affluent than the folks opting for the “more mature” seven-passenger versions.  These could be Millennials wanting a more serious XSUV than Honda’s very popular CR-V. These also could be empty nesters no longer needing or wanting a three-row, seven passenger vehicle.

Honda’s main challenge may be finding enough production capacity for its Passport in its Alabama assembly plant. The Lincoln, Alabama plant also produces the Pilot (2018 sales = 159,615), Ridgeline pickup (30,592) and Odyssey Minivan (106,327). Lincoln has a capacity of 340,000 vehicles. Honda sold almost 297,000 units from Lincoln in 2018.  They moved the Acura MDX from Lincoln to East Liberty, Ohio at its latest major change.  MDX sold 56,000 units in 2018.  So, it looks like Honda can sell between 40,000 and 50,000 without any major changes to Lincoln.  Honda, however, has been known eke out small capacity gains from plant adjustments.  AutoPacific’s Industry Analysis office expects more than that from Passport in the coming years.

Job 1 for the Passport was on December 6, 2018. Sales begin in February 2019.  #hondapassport #2019passport


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