Polestar:

Polestar Volvos – Look for the Blue Rectangle

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Volvo means safety, right?  Absolutely.  But Volvo is no longer alone atop the safety universe.  Other vehicles have achieved similar safety ratings and prospective buyers need additional reasons to consider a Volvo than its safety reputation.  To solve this conundrum, Volvo Cars of North America turned to Swedish tuner Polestar.

Look for the Polestar Rectangle

In 1996, Volvo began a long-term relationship with a Swedish performance tuner – Polestar.  Polestar souped up Volvos for the European racing circuit.  And, now, Polestar has come to the USA through the offer of a chip enhancement for Volvo sedans and XSUVs.  Polestar can either be added at the Volvo port or as an accessory by your friendly Volvo dealer.   At the dealer it will set you back $1,295 and Polestar says the chipping should take about ten minutes.  You get a lot of bang for the buck.

If you get your Polestar upgrade when you take delivery of your new Volvo, it can be residualized in a lease or financed with the vehicle.  Volvo’s warranty and maintenance plans remain in place.  It’s pretty seamless.


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