powertrain warranty:

Chrysler's Lifetime Warranty Announced

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Chrysler Warranty Logo.jpg

If you want to get attention you do something really spectacular. Right?
Well, beginning on July 26, 2007 Chrysler began offering a lifetime powertrain warranty for the initial owners on all 2006, 2007 and 2008 model year vehicles with the exception of diesels and high performance SRT models.
Chrysler Leapfrogs Competition with Lifetime Powertrain Warranty
Having been a laggard in the warranty wars up to now, Chrysler one-ups Hyundai’s and Kia’s 10-year/100,000 mile powertrain warranty, General Motors’ 5-year/100,000 mile powertrain warranty, and Ford’s 5-year/60,000 mile powertrain warranty. Even Mitsubishi is in the game with a 10-year/100,000 mile warranty for initial owners.
Chrysler needed this bump to get its vehicles more competitive and to eliminate a barrier to sales that dealers have been finding. It was too easy to use warranty as one excuse among many not to buy a Chrysler, Dodge or Jeep. Now that Chrysler can tout the ONLY lifetime warranty in the industry, maybe this is just what is needed to boost sales and welcome their new owners – Cerberus Capital Management.
How Will Competition Respond? Lifetime Bumper-to-Bumper Warranties?
Over the next few weeks and months it will be interesting to watch how Chrysler’s competition responds to this move. It is known that several other companies have considered lifetime warranties – even including lifetime bumper-to-bumper warranties – but Chrysler is the first to commit.


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Let's Talk Cars: Ford's New Sales Incentive, and Why the Ford Thunderbird Never Made it Big

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Welcome to “Let’s Talk Cars”

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The summer sales slump for American Car manufacturers continues, and Ford is the latest company to come up with a new way to get buyers into showrooms. VehicleVoice contributor David Barrett and AutoPacific Senior Consultant Jim Hassock, sit down for another of their weekly chats and discuss whether Ford will see any traction with their new extended powertrain waranty.
AutoPacific Founder and President George Peterson tells the tale of his wife’s turquoise blue Ford Thunderbird, oh so beautiful and oh so dumb.
Plus we touch on the efffect fuel prices have on new vehicle purchases, the new continuously variable transmissions, and where the latest trend toward rear wheel drive sedans is going.
Show Rundown
00:53 Ford’s new extended powertrain warranty – VehicleVoice contributor David Barrett and AutoPacific Vice President and Senior Consultant, Jim Hossack
12:15 Continuously Variable Transmissions – VehicleVoice contributor David Barrett and AutoPacific Vice President and Senior Consultant, Jim Hossack
15:20 2002 Ford Thunderbird – Beautiful, but Dumb – AutoPacific President and Founder George Peterson


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