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Autopacific Announces 2010 Vehicle Satisfaction Awards

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AutoPacVSAlogo10.jpgNational Survey Reveals Cadillac as Top Premium Brand, Buick as Top Popular Brand, Ford Motor Company Has Most Awards with Seven, Suzuki Kizashi as Top Car and Lincoln MKT as Top Truck
TUSTIN, Calif. (May 20, 2010) — AutoPacific today announced its 14th Annual Vehicle Satisfaction Awards (VSA) to help consumers make informed vehicle purchase decisions.
“While the auto industry is showing signs of improvement, more than ever before, manufacturers need to be able to differentiate themselves. Proof of satisfied customers is as good as gold,” says George Peterson, president of AutoPacific. “We’ve found that more than 25% of new car buyers are positively influenced by owner-based awards like the VSA when deciding on a new car or truck.”
AutoPacific’s Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new car or light truck. This study by the Southern California-based automotive research firm summarizes the results of over 42,000 new vehicle owners.
“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says Peterson. “The winners perform well in 48 separate categories that objectively measure the ownership experience.”


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PickupTrucks.com and AutoPacific Announce the Most Significant Trucks of the Decade

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PickupTucks.com and AutoPacific have taken a look at all the new trucks sold in the past 10 years and made their picks for the most significant trucks of the decade. The trucks that made the list introduced cutting edge technologies and pushed the segment into new territory.
“Despite the economic challenges of the past two years, it’s hard not to look back at the last ten years without calling it the decade of the pickup truck,” said PickupTrucks.com editor Mike Levine. “Sales of full-size pickups hit 2.56 million units in 2004 and Ford’s F-Series trucks remain the nation’s best-selling vehicles, 33 years in a row.”
Though there are many trucks that had a significant impact in the last decade, it’s clear that the 2009 Ford F-150 earned the title of “Most Significant”.
“On balance, we thought the 2009 Ford F-150 was the most significant pickup of the last decade,” said Jim Hossack, vice president of consulting for AutoPacific. “It sells in high volume, owners like it and its body, chassis and powertrain are all first rate. Features abound, and there are more models, series and options than can be counted. It’s a good looking truck and suitable for the widest possible range of tasks and uses.”
After the jump are those trucks deemed most significant, in no particular order.


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2009 Dodge Ram Wins AutoPacific's Vehicle Satisfaction Award for Large Pickup

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2009_Dodge_Ram_1500_front.jpgThe Dodge Ram is all-new for 2009, and Dodge is setting a new and higher standard for the full-size pickup segment with this generation Ram. It offers class-leading strength in many important areas, and dramatic styling and a new coil-spring rear suspension contribute to the class win. Attributes where the new Ram is the class leader include:
• Exterior and interior appearance, and image
• Dynamic characteristics, specifically including ride, handling and braking
• Overall quality, and warranty
• Safety features, and a feeling of safety when driving
• And, perhaps most important of all, value for the money


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Chrysler and Nissan: Sharing Can be Fun

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Chrysler LLC has not been shy about going after a partner. Chrysler needs access to the expertise in small cars that they don’t have, as well as to benefit from the kinds of economies of scale necessary to make any sort of profit on vehicles expected to sell at the bottom end of the scale. After signing with Chinese maker Chery for help in the international arena, announcements have come on new relationships with Nissan. The OEM agreements with Nissan announced this week are examples of two companies finding a win-win relationship.

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Nissan and Chrysler Serve as OEM Supplier and Client
Often deals like this are announced with one partner clearly benefiting more than the other, no matter how many times the phrase “win-win” is used during the presentation. But in this case, the relationship will benefit both partners. Each company is contributing in areas where they have expertise and market success, areas where solo development costs are prohibitive. Each company is also using production capacity that might otherwise be difficult to fill.


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