PickupTucks.com and AutoPacific have taken a look at all the new trucks sold in the past 10 years and made their picks for the most significant trucks of the decade. The trucks that made the list introduced cutting edge technologies and pushed the segment into new territory.
“Despite the economic challenges of the past two years, it’s hard not to look back at the last ten years without calling it the decade of the pickup truck,” said PickupTrucks.com editor Mike Levine. “Sales of full-size pickups hit 2.56 million units in 2004 and Ford’s F-Series trucks remain the nation’s best-selling vehicles, 33 years in a row.”
Though there are many trucks that had a significant impact in the last decade, it’s clear that the 2009 Ford F-150 earned the title of “Most Significant”.
“On balance, we thought the 2009 Ford F-150 was the most significant pickup of the last decade,” said Jim Hossack, vice president of consulting for AutoPacific. “It sells in high volume, owners like it and its body, chassis and powertrain are all first rate. Features abound, and there are more models, series and options than can be counted. It’s a good looking truck and suitable for the widest possible range of tasks and uses.”
After the jump are those trucks deemed most significant, in no particular order.
The Dodge Ram is all-new for 2009, and Dodge is setting a new and higher standard for the full-size pickup segment with this generation Ram. It offers class-leading strength in many important areas, and dramatic styling and a new coil-spring rear suspension contribute to the class win. Attributes where the new Ram is the class leader include:
• Exterior and interior appearance, and image
• Dynamic characteristics, specifically including ride, handling and braking
• Overall quality, and warranty
• Safety features, and a feeling of safety when driving
• And, perhaps most important of all, value for the money
Chrysler LLC has not been shy about going after a partner. Chrysler needs access to the expertise in small cars that they don’t have, as well as to benefit from the kinds of economies of scale necessary to make any sort of profit on vehicles expected to sell at the bottom end of the scale. After signing with Chinese maker Chery for help in the international arena, announcements have come on new relationships with Nissan. The OEM agreements with Nissan announced this week are examples of two companies finding a win-win relationship.
Nissan and Chrysler Serve as OEM Supplier and Client
Often deals like this are announced with one partner clearly benefiting more than the other, no matter how many times the phrase “win-win” is used during the presentation. But in this case, the relationship will benefit both partners. Each company is contributing in areas where they have expertise and market success, areas where solo development costs are prohibitive. Each company is also using production capacity that might otherwise be difficult to fill.