The all new 2014 Nissan Rogue is the highest scoring Mid-Size Crossover SUV in AutoPacific’s 2014 Vehicle Satisfaction research. Finishing behind the Rogue is the Honda CR-V, Jeep Cherokee, Toyota RAV4, Subaru Forester, and the Mitsubishi Outlander.
The 2014 Nissan Rogue leads its category with twenty-one of fifty wins or ties in satisfaction attributes. The Rouge is also within one tenth of a rating point in seventeen other satisfaction attributes. Leading in thirty-eight of fifty categories, Rogue demonstrates it excellence in the Mid-Size Crossover SUV category.
The top ten highest ratings by Nissan Rouge owners are: exterior styling and size, the perception of reliability and dependability, the overall quality and handling, seating capacity, ease of loading and unloading cargo, braking, the vehicle reputation, and feeling safe while driving.
The Nissan Rogue is a small Crossover SUV derived from the Nissan/Renault global C-Class platform – i.e. Nissan Sentra, Nissan Qashqai, Renault Megane. VehicleVoice was given the chance to drive several Rogues in the desert East of San Diego. Here’s the scoop.
Justification for Rogue – It Was Easy to Do
The 4-cylinder-only Rogue begs the question, “Why?” Did Nissan feel they HAD TO add a small Crossover SUV to their lineup to compete with the Honda CR-V? Yes. Is there anything particularly intriguing about Rogue? No. It is another is a plethora of conveniently sized, pleasant to drive, reasonably priced small wagons available with all wheel drive. So, I guess it is OK to call it a “Crossover SUV” because definitions in the segment are very broad.
Rogue’s styling does not turn heads. Its target market is the same one as all the other small wagons – married male in early 30s just starting a family and needing more utility than his previous sporty coupe (or more likely Chevrolet Silverado or Dodge Ram full size pickup) gave him. Not that we are down on the Rogue. It’s just that it doesn’t answer questions much differently from any other small Crossover SUV.
Nissan North America Vice President of Product Planning, Larry Dominique, gives walkaround of new Rogue in San Diego
Conclusion: Nissan had a competent, flexible global platform that could be efficiently stretched from a sedan (Sentra) to a small Crossover. It couldn’t carry a V6, but that’s OK because the class leading Honda CR-V doesn’t have a V6 either. So here we have a low cost program, assembled in Kyushu, Japan that can fill a niche in the broad Nissan lineup.
Nissan’s introduction of its 2008 Rogue Crossover SUV at the North American International Auto Show launches a Nissan competitor to the Toyota RAV4, Honda CR-V, Subaru Forester and Mitsubishi Outlander. Rogue’s styling, while “pleasant”, is too milquetoast for even a small Crossover SUV in the first decade of the 21st Century.
VehicleVoice and AutoPacific staffers were given a download on Rogue at the Los Angeles Auto Show in November, but couldn’t really report on it until now. The Rogue is clearly derived from the European Nissan Quashqai
Rogue’s Styling Does Not Communicate Tough, Rugged Bad-Boy. It’s a Chick’s SUV
With Toyota, Honda and Mitsubishi adopting much stronger design themes for their small SUVs, Nissan launches a smoothly tailored wagon designed to be inoffensive to anybody. There is nothing intimidating or in-your-face about the Rogue. In fact the most intimidating aspect may be its name.
Nissan perceives that Rogue will communicate a “bad-boy” image that will appeal to young males, but we see only a girly SUV… nothing macho about its looks. So, Rogue will go the way of the many other soft-roaders and be bought by women of all ages. Rogue certainly is not a Crossover Xterra. It looks like a wimp-roader.
Crossover SUVs outsold traditional SUVs for the first time in 2006. Nissan has been behind the curve in getting into the Crossover SUV business relying instead on its traditional entries – Xterra, Pathfinder, Armada. The closest Crossover SUV in Nissan’s stable is the Murano (a winner of AutoPacific’s Vehicle Satisfaction Award) and the Infiniti FX (no, the Murano and FX are not similar – Murano is based on a front wheel drive car platform – FX is based on a rear wheel drive platform). So, Rogue gives the Nissan brand something below Murano to compete with the smaller Crossover SUVs.