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2014 Mitsubishi Outlander Goes Mainstream

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The 3rd generation Mitsubishi Outlander will be introduced in mid-2013 as a 2014 model year product.  The new Outlander is based on carryover architecture, but has all new sheetmetal giving it a much more mainstream look.  Where its predecessor has a very distinctive front end theme – admittedly controversial because of its “shark nose” style – the new Outlander goes decidedly mainstream.  This is an example of Mitsu taking a very conservative approach and attempting to sell a style that no one will find controversial.

Viewed from a lower angle, the lower grille opening reminds some of Lightning McQueen in Disney/Pixar’s Cars movies.  The key distinguishing feature for the new exterior style other than the toned-down front six inches is the deep character line stretching from the front fender through the doors and ending at the rear quarter. There is a horizontal bright trim piece on the liftgate stretching between the taillamps that looks like a bit of an afterthought.

Overall, the new Outlander is not displeasing, it just doesn’t grab you with its styling.  For a vehicle Mitsubishi hopes will be a strong seller, the Outlander blends in rather than stand out.  One way to make a statement is through pricing and it appears that Mitsubishi will drop the base price of the Outlander while adding equipment providing a stronger value statement.


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