Winning for a third year in a row, owners in the Sporty Car segment have kept the Scion tC number one. Beating out noble competitors, both import and domestic, owners within the segment prove once again that the tC is a real winner. The tC earned class-leading scores in such critical categories as:
• Flexible/changeable seating, rear (second-row) seat comfort (rear seats recline) and ease of loading/unloading cargo
• Fuel economy/gas mileage
• Price/monthly payments along with top marks for operating costs
Scion tC Wins AutoPacific 2007 Vehicle Satisfaction Award for Sporty Car:
“The sporty car entry from Toyota’s Scion brand turns in a class-winning performance in its second year in our VSA research,” says AutoPacific president George Peterson. “Scion tC buyers rated their vehicle highly for Seating Capacity, Rear Seat Comfort, Operating Costs in general, and Fuel Economy specifically”.
Styling Exercise Takes Sport Coupe in a New Direction
At the 2006 New York auto show, Scion showed a new take on the sports coupe concept, melding a small coupe body with a silhouette vaguely reminiscent of the Chrysler 300. As with other New York introductions, AutoPacific and VehicleVoice correspondents were on hand. The FUSE has a high beltline that seems to rise as your eyes travel the length of the vehicle. Though the FUSE deck is nowhere near as pronounced as that on the 300 and FUSE sports a much shorter nose, FUSE reminded us of what the 300 might look like if you just chopped a large section of the middle of the 300 out.
Scion described the FUSE as a styling exercise. Its purpose at auto shows is to evaluate consumer and public reaction to the exterior shape as well as the cool tricks it plays inside. We may well see a shape along these lines in the Scion range at the end of the decade, or we may not. We found the blend of tall sedan silhouette, short nose, that the rear quarter panel hints there is a trunk instead of a tailgate, and that there very little of a traditional sporty coupe in its presence or profile created an intriguing package.
Generation Y is the cohort of the population between 18 and 28 years of age. There is still half of the GenY generation cohort that has not yet reached driving age, but are strating to lust after their first car or truck. Because youth is sexy and desirable, automakers and their advertising companies concentrate great effort at attracting younger buyers to their brands. It is critically important Are Generation Y new vehicle buyers really different from the older generations? AutoPacific’s annual Generation Y Consultancy shows that Generation Y – the youngest vehicle buyers in the market – are very different when vehicle selection reasons are considered. The following chart shows how some key vehicle selection reasons stack up when Generation Y is compared to older generations:
The above data ring true for every vehicle segment. Basically, GenY buyers want a high value, high image vehicle that will last a long time.