Shorthorn Program:

Ford’s First Big Bronco – The Shorthorn

3

Big Bronco to Compete With Chevy’s Popular Blazer  In the late 1960s, Ford Motor Company was competing in the sport utility market with the first generation Bronco a small hardcore vehicle designed to go off road in a big way.  The 1st Gen Bronco was to compete with the Jeep CJ and International Harvester Scout of its day – off-road.  Today, these 1st Gen Broncos are coveted by off-roaders all across the nation.  At the same time, General Motors was thumping Ford with its Chevrolet Blazer SUV.  The Blazer was a two door derivative of the four door Chevrolet Suburban and sold in impressive numbers.  Ford had nothing to match the Blazer, but in the early ’70s began a program to develop a strong competitor to the Blazer.


Continue Reading

Follow VehicleVoice

RSS Feed   Facebook   Twitter

2018 NVSS

2018 New Vehicle Satisfaction Survey
By Invitation Only


Start Survey

Membership

Join

Recent Winners

Sid P., Washington - $100
Ken G., Nevada - $100
Brad T., Wisconsin - $100
Tom M., Virginia - $100
Kathy F., New Jersey - $100
John M., Massachusetts - $100
Mike M., California - $100
Carol R., Texas - $100
James D., Georgia - $100
Martha B., New Jersey - $100
Kerry B., Pennsylvania - $100

What is VehicleVoice?

About Vehicle Voice