Sterling Bullet medium duty truck:

Sterling Bullet – AKA Dodge Ram 4500 and 5500


Sterling Bullet Badge.jpg

We must have been asleep at the switch. Not paying as close attention to the medium truck market as we do to the light truck market, AutoPacific and VehicleVoice staffers were tipped to the Sterling Bullet by our colleague Bill Senefsky of Automotive West Group. Actually Sterling went public with the Bullet on March 6. Public introduction is in late Fall, 2007.
Sterling Bullet F34.jpg

Apparently Dodge dealers are a bit “miffed” by Sterling getting this hardcore work truck. The question has to be asked, however, what will be the future of the Sterling Bullet when Chrysler Group is spun away from DaimlerChrysler? Will there be a clause in the deal maintaining the product or will it be still-born?
The Sterling Bullet is a mild derivative of the heavy duty Dodge Ram. Part of DaimlerChrysler’s Freightliner universe, Sterling got its mitts on the 6.7L Cummins turbo diesel Ram and put its own front fenders lights and grille on the body in white. Their website shows two cabstyles – regular cab and quad cab – unlike Dodge, there is no Mega Cab. There is also no “pickup” version but several commercial versions – “Wrecker”, “Flatbed”, “Dump”, “Crane”, “Contractor”, “Box”, “Tow”, “Service”. The Bullet is available in 4×2 and 4×4 versions with either cabstyle.
Sterling Bullet Chassis Cab.jpg

The press release for the Bullet is below the fold.

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