AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand. Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.
Honda CR-V Edges Subaru Forester for IVA Win: The 2012 Honda CR-V comes closest to the ideal of any Mid-Size Crossover SUV. The CR-V edges out the second place Subaru Forester by 27 rating points to win in its class. Having eighty-percent or more of owners rating a characteristic ideal is outstanding. Achieving a score of ninety-percent is even more impressive. Ninety-percent or more of Honda CR-V owners rate its wheels ideal. Eighty-percent or more of Honda CR-V owners find these additional characteristics ideal: exterior size, interior lighting, passenger roominess, cargo space, exterior styling, driver’s seat comfort, ride and handling, tires, ease of getting in and out and safety features.
The Honda CR-V was also best in class in AutoPacific’s 2012 Vehicle Satisfaction Award research.
A Few Shortfalls – Some Could Have Been Offset by Selecting Available Options: About 26% of CR-V owners want better infotainment technology than now. About 25% want better driver’s seat visibility. About 24% want more power and acceleration than now. About 23% want more interior storage compartments than now.
You can find an Autobytel review of this IVA award winner at http://www.autobytel.com/auto-news/awards/ideal-suvs-pickups-rated-by-owners-in-2012-iva-awards-112117/
For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact firstname.lastname@example.org and title your email “IVA Results”. A copy of the results will be emailed to you within 48-hours.
“The all-new Subaru Forester delivers what its owners want, proven by winning AutoPacific’s 2009 Ideal Vehicle Award in the Mid-Size Crossover SUV class. Helping Forester’s ratings is that all Subarus have standard all-wheel-drive, making them ideal for the snow belt,” said George Peterson, president of AutoPacific, Inc. “Owners rate the Forester best in class in five of fifteen rating categories and very competitive in the others. Clearly Subaru understands what the Crossover SUV buyer wants and have designed the Forester to hit that target.” Among the Forester’s leading characteristics:
* Safety features
* Ride and handling
* Passenger room
The real news with the 2009MY Forester is not the drivetrain; because you still get the 2.5L H4. Nor is it the trim levels available; from X to XT to the L.L. Bean edition. The real news is image. The next generation Forester will have a much bolder image for 2009 and as a result fewer snide ‘station wagon’ remarks.
Around here segmentation is very important, it’s not always easy and it changes every year. The whole, “If it walks like a duck and quacks like a duck…” thing doesn’t always work. When it comes to segmentation there are multiple variables at work, vehicle platform, body, seating position, competition, profitability, etc., etc. And when it comes to the Subaru Forester, it seems to be one of those vehicles lost in segmentation limbo. From Subaru owner blog sites to critics asking “Is it a station wagon or a ‘crossover’ it’s been somewhat of an issue plaguing the Subaru Forester.
Nissan’s introduction of its 2008 Rogue Crossover SUV at the North American International Auto Show launches a Nissan competitor to the Toyota RAV4, Honda CR-V, Subaru Forester and Mitsubishi Outlander. Rogue’s styling, while “pleasant”, is too milquetoast for even a small Crossover SUV in the first decade of the 21st Century.
VehicleVoice and AutoPacific staffers were given a download on Rogue at the Los Angeles Auto Show in November, but couldn’t really report on it until now. The Rogue is clearly derived from the European Nissan Quashqai
Rogue’s Styling Does Not Communicate Tough, Rugged Bad-Boy. It’s a Chick’s SUV
With Toyota, Honda and Mitsubishi adopting much stronger design themes for their small SUVs, Nissan launches a smoothly tailored wagon designed to be inoffensive to anybody. There is nothing intimidating or in-your-face about the Rogue. In fact the most intimidating aspect may be its name.
Nissan perceives that Rogue will communicate a “bad-boy” image that will appeal to young males, but we see only a girly SUV… nothing macho about its looks. So, Rogue will go the way of the many other soft-roaders and be bought by women of all ages. Rogue certainly is not a Crossover Xterra. It looks like a wimp-roader.
Crossover SUVs outsold traditional SUVs for the first time in 2006. Nissan has been behind the curve in getting into the Crossover SUV business relying instead on its traditional entries – Xterra, Pathfinder, Armada. The closest Crossover SUV in Nissan’s stable is the Murano (a winner of AutoPacific’s Vehicle Satisfaction Award) and the Infiniti FX (no, the Murano and FX are not similar – Murano is based on a front wheel drive car platform – FX is based on a rear wheel drive platform). So, Rogue gives the Nissan brand something below Murano to compete with the smaller Crossover SUVs.
IIHS released the results of its 2007 Safety Pick Awards on November 20. VehicleVoice and AutoPacific feel that these results are important to communicate to our readers. Along with other awards for quality, satisfaction and performance, safety awards can and should be among the information sources a buyer uses when deciding which new vehicle to buy. After all, the Internet gives us almost perfect information.
While we do appreciate the safety value of electronic stability control, it will take years for the entire fleet to be equipped with ESC. For IIHS to eliminate all vehicles lacking ESC eliminates many otherwise safe vehicles from their analysis. This is too simplistic an approach.
2007 TOP SAFETY PICK award winners: award criteria are tougher; SUVs eligible for first time
The Insurance Institute for Highway Safety announces 13 vehicles that earn TOP SAFETY PICK awards for 2007. Winners include 4 cars, 7 SUVs, and 2 minivans. This award recognizes vehicles that do the best job of protecting people in front, side, and rear crashes based on ratings in Institute tests. Winners also have to be equipped with electronic stability control (ESC).
Audi A6 manufactured in Dec. 2006 and later
Subaru Legacy equipped with optional electronic stability control
Mercedes M class
Subaru B9 Tribeca
Subaru Forester equipped with optional electronic stability control
Owners of the Subaru Forester
were least likely to want to change the power and acceleration found in their Compact Sport Utility. Forester owners were also the least likely to change the visibility and acceleration in their vehicle; which were both contributing factors as to why, out of ten vehicles, it won the most ideal vehicle award in the Compact Sport Utility segment.
We at VehicleVoice (http://www.vehiclevoice.com) and the VehicleVoice Blog-o-Rama (http:/.vehiclevoice.com) often feel that we are fighting an uphill battle concerning the use of the word “Crossovers”. This is a term that has come to mean SUVs based on car platforms and mechanicals. That’s fine. However, it is industry jargon that has not been adopted by the public. The media, picking up on industry jargon is forcing the term where no-one needs it.
An SUV is an SUV or Its NOT
Based on our research, it’s simple. American vehicle buyers have categorized vehicles into several basic categories: cars and trucks further subdivided into luxury cars, mid-size cars, economy/compact cars, sports/sporty cars, pickup trucks, sport utility vehicles (SUVs) and vans/minivans.
The SUV category seems to be giving folks the most trouble. To a typical vehicle-buyer, an SUV is an SUV is an SUV. There are big ones and small ones, but an SUV is an SUV. Muddying the playing field, however, is the notion of a “crossover”. A Traditional SUV in this more complicated world is a truck-based SUV like Ford Explorer or Toyota Sequoia. A crossover SUV is an SUV based on a car platform, a “unit-body” platform. But people often forget that the Jeep Grand Cherokee, Jeep Liberty, Mitsubishi Montero are all based on unit-body platforms but are not car-based. Does this make them a crossover? NO!
Chevrolet Trailblazer… a “real” Truck-Based SUV
Post-Modern SUV… Soft Roader… NOT Crossover
So, it’s pretty muddy. What crossovers need to be are at-a-glance SUVs. The basics of the SUV equation are well known so deviating is a risk. An SUV must have a basic two box bodystyle, relatively tall glass for good visibility, a relatively upright windshield that provides a stiff A-Pillar allowing easy ingress/egress, and a command seating position. At the same time interior roominess and the ability to carry cargo is very important. From our perspective, this most American of vehicle types is very easy to understand but easy for a foreign car company to get wrong.
Pontiac Torrent… Car-Based Post-Modern (Crossover) SUV
Let’s read on about how USA Today recently reacted to the issue of “crossovers”…
The B9 Tribeca is Subaru’s first effort in designing a larger SUV. It was introduced to the majority of consumers through a 30 second spot featuring the song, “Dust in the Wind” by Kansas. The ad concludes with the tagline claiming the B9 brings an end to our perception of what a typical SUV is, and attempts to establish a new definition for the SUV. The song and visual cues of the ad depicts other SUVs (much larger and utilitarian in size and functionality) falling to dust when the B9 crosses their paths.
Unfortunately, the B9 may be the one that will disintegrate and vanish into air before its competitors. It is brought to you by a company known for appealing to a unique group of individuals who are perceived to be tree-huggers and granola-eaters. From an engineering standpoint, the B9 Tribeca is a great vehicle featuring all that Fuji Heavy Industries technology Toyota just bought from General Motors (GM sold its stake in Fuji to Toyota in Fall 2005)… advanced all wheel drive, ABS, other technological features. Although the B9 Tribeca has an impressive and exquisite interior wrapped in a very distinct (controversial) exterior, it is doubtful the new vehicle will appeal to a large audience.
The Subaru B9 Tribeca was included a VehicleVoice Beauty Contest. As expected, its styling was controversial… in the middle of the pack. It will take a person wanting to make a definite statement to buy a B9 Tribeca. Of course, to break out of the product clutter, that is exactly what Subaru was trying to achieve.
Subaru of America Attempting to Move Upmarket
With the introduction of the B9 Tribeca and the earlier intro of its new Legacy lineup, freshened Forester and Impreza, Subaru is trying to reposition and reintroduce themselves to consumers. The question is whether or not Subaru has the goods to move upscale in product content and price.