2004 was the year Usher had some of his biggest hits in the music world. It was also the year 3 Doors Down had their hit “Here Without You”. If that doesn’t ring a bell for you, 2004 was also the year that the Nissan Titan came out. You probably forgot about that one though. 2004 was also the year where Ford had the 6.0L Powerstroke V8 diesel with 325 HP and 560 LB-FT of torque.
Fast forward to 2015 and the Biebs and Adele are rockin’ the charts and Nissan FINALLY has something Titan related to talk about. Unlike Bieber, Nissan wants you to remember this truck: The 2016 Titan XD. With 310 HP and 555 LB-FT of torque from a V8 Cummins, the 2016 Titan XD picks up where Detroit left off. The Titan XD should be pegged as the spiritual successor to the heavy duty pickups of 2004.
The arms race power between Ram and Ford has amounted to pickup trucks that can tow over 30,000 pounds. Besides the need for a CDL to tow that much, that is a lot more truck than most people need. What if Nissan took the best of 2004 and the best of 2015 to bring a pickup that isn’t overkill in the power department at a more reasonable price than that of a diesel Super Duty F-250 or Ram 2500? The Titan XD is the pickup equivalent of a square peg in a round hole. It just doesn’t match up with anything else out there. Not a bad problem to have in a hyper competitive market.
PickupTucks.com and AutoPacific have taken a look at all the new trucks sold in the past 10 years and made their picks for the most significant trucks of the decade. The trucks that made the list introduced cutting edge technologies and pushed the segment into new territory.
“Despite the economic challenges of the past two years, it’s hard not to look back at the last ten years without calling it the decade of the pickup truck,” said PickupTrucks.com editor Mike Levine. “Sales of full-size pickups hit 2.56 million units in 2004 and Ford’s F-Series trucks remain the nation’s best-selling vehicles, 33 years in a row.”
Though there are many trucks that had a significant impact in the last decade, it’s clear that the 2009 Ford F-150 earned the title of “Most Significant”.
“On balance, we thought the 2009 Ford F-150 was the most significant pickup of the last decade,” said Jim Hossack, vice president of consulting for AutoPacific. “It sells in high volume, owners like it and its body, chassis and powertrain are all first rate. Features abound, and there are more models, series and options than can be counted. It’s a good looking truck and suitable for the widest possible range of tasks and uses.”
After the jump are those trucks deemed most significant, in no particular order.
Chrysler LLC has not been shy about going after a partner. Chrysler needs access to the expertise in small cars that they don’t have, as well as to benefit from the kinds of economies of scale necessary to make any sort of profit on vehicles expected to sell at the bottom end of the scale. After signing with Chinese maker Chery for help in the international arena, announcements have come on new relationships with Nissan. The OEM agreements with Nissan announced this week are examples of two companies finding a win-win relationship.
Nissan and Chrysler Serve as OEM Supplier and Client
Often deals like this are announced with one partner clearly benefiting more than the other, no matter how many times the phrase “win-win” is used during the presentation. But in this case, the relationship will benefit both partners. Each company is contributing in areas where they have expertise and market success, areas where solo development costs are prohibitive. Each company is also using production capacity that might otherwise be difficult to fill.
Trucks Get New Interiors and Features
For the 2004 model year, Nissan introduced its first full-size truck and SUV, following up for 2005 with the mid-size Pathfinder and Frontier. For 2008MY, introduced around the 2007 Chicago auto show, Nissan freshened Armada, Titan, and Pathfinder where each needed it most. All three sport better-looking and higher-quality interiors with more convenience features for the SUVs and subtle exterior updates, as Nissan took the opportunity of a normal mid-cycle update to address some areas of criticism.
Titan Onyx Suggests Future Personalization Options
At the 2006 Chicago Auto Show, alongside and overshadowed by the updated 2007 Quest, was a Nissan Titan concept called Onyx. Following the press conference and walking the show amongst other industry watchers and journalists, AutoPacific and VehicleVoice correspondents noticed a lack of activity around the Onyx. With any luck, the car-buying public that the Chicago show truly caters to took more notice the following week.
Nissan created the Onyx concept to gauge reaction for potential future special edition packages or perhaps dealer-installed accessories. The idea is not a bad one, as the other truck manufacturers offer various add-ons, and there is a perception that Nissan buyers may be more into personalizing their ride than some other makes. Nissan has a strong reputation among the tuner crowd, and if they stay loyal to the brand for a truck, they are likely to take their penchant for personalization with them.
Nissan is committed to expanding the Titan lineup, and though the Onyx was only a very small step in that direction, heavy-duty and diesel variants of the Titan will likely arrive before the end of the decade. Showing the concept Titan also likely endeavored to generate some attention for Nissan’s full-size pickup at the show, where it was heavily overshadowed by the unveiling of Toyota’s next Tundra.
Nissan Titan Wins AutoPacific 2005 Large Light-Duty Pickup Vehicle Satisfaction Award
Owners of the 2005 Nissan Titan rate the pickup not only at the top of its Large Light-Duty Pickup category, but also as the top rated vehicle overall. This is an outstanding accomplishment and testament to the satisfaction Titan is giving its owners.
Titan’s achievement is truly remarkable and demonstrates the inherent differences in AutoPacific’s way of measuring satisfaction compared with others. Titan is immensely satisfying, but owner surveys conducted by others show Titan has a fair share of niggling problems. But, if you are not counting things gone wrong and looking at what really matters – how well buyers are satisfied – Titan shines. Its big, powerful V8 engine combined with outstanding styling and features provide the top-satisfying product package for 2005.
“We cannot ignore that two large trucks produced at Nissan’s Canton Mississippi assembly plant won top place in their categories for 2005 – Nissan Titan and Nissan Armada. Nissan’s third large truck – the luxury Infiniti QX56 also rated very well. This is a sweep any company can be envious of.
AutoPacific’s Vehicle Satisfaction Awards are given to top rated vehicles for satisfaction in their vehicle category based on owner responses to an annual national mail survey.