Posted by George Peterson on October 31, 2012 at 9:57 am

OK, OK… the new 2013 Toyota Avalon will not be targeted at teenagers when it goes on sale in December, but the age of the more than 100,000 Avalon hand-raisers has been about 52 years down from 67 years of present Avalon owners. Toyota has a monicker for these people – “Trail Boomers”. Toyota plans to double Avalon sales to about 70,000 units per year.
No Longer a LARGE CAR – Now Avalon is a Premium Mid-Size Car The 4th generation car is slightly smaller with much more expressive styling. It goes a long way in changing the perception of the vehicle. Based on the Camry platform, the Avalon shares much under the skin with the Camry and Lexus ES350. The Avalon is the product of Toyota’s Calty Design Research in Newport Beach, CA and the huge and growing Toyota Technical Center in Ann Arbor, Michigan. It is, of course, assembled in Georgetown, KY.
The body and exterior are unique to the Avalon. The front of the car combines a strong T-Bar upper grille with center Toyota logo with a (2013) Fusion-esque lower grille giving the car kind of a gaping face. In the side view, Avalon is much more aerodynamic than its predecessors. The windshield is faster making ingress just a bit more difficult for the older edge of its traditional buyer base. The backlite is much faster too, resulting in a relatively short decklid. Toyota describes the feeling of the car to be “athletic, elegant, intelligent and powerful”.
The Avalon is a bit smaller than the 3rd generation car. That car was described as a Large Car. The new one is described as a Premium Mid-Size Car. Riding on a 111.0-inch wheelbase – the same as its predecessor – Avalon’s overall length is cut by 2.2-inches. It is one-inch lower and a half-inch narrower. The result is that most interior dimensions have been squeezed a bit. Front headroom is 1.3-inches less. Front shoulder room is 1.2-inches less. Front hip room is 0.7-inches less. Only front legroom is a bit longer by 0.8-inches. The formerly generous rear seat room has sacrificed the most: 1.7-inches less legroom, 1.5-inches less hip room, 1.2-inches less shoulder room. Only rear headroom is up slightly by 0.4-inches.
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Posted by Dan Hall on February 22, 2012 at 1:10 pm

Conspicuous conservation is for the rich. Or at least that’s what the data show. In general, AutoPacific research shows that buyers of hybrids make more money than buyers of comparable vehicles. Not surprising, since hybrids are more expensive than single engine vehicles and generally do not reap the economic rewards of their fuel efficiency before they have been traded in.
But now that there are more than 2.5 million Prius’ on the road worldwide (1.1 million in the US), economies of scale might help make having a PC ride possible for the masses. In fact, by the end of the decade, the Prius family of vehicles may be the leading nameplate for Toyota sales in the US. At least that’s what’s Toyota is betting on with the Prius c.
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Posted by Ed Kim on October 3, 2011 at 7:00 am

Without question, one of the most buzzworthy topics surrounding automobiles this year has been plug-in cars. Issues like fuel price instability, dependence on foreign oil (or oil of any sort!), and the environment have stirred the imaginations of many people. Could we really rid ourselves of oil-powered transportation? Could America really free itself of its addiction? At the very end of last year, the Chevrolet Volt and Nissan Leaf went on sale (retailing at $41,000 and $32,780, respectively, minus a $7,500 Federal tax credit), finally bringing plug-in transportation to the masses and, plug-in fans hope, heralding a new era in automotive history.
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Posted by Dave Sullivan on August 23, 2011 at 1:30 pm

A few weeks ago I ventured to the middle of no where in Washington to feast on all of the new Camry variants for the 2012 model year. Did Toyota churn up a revolution or an evolution? With the Camry tattered and torn during the past few years I was excited to see what Toyota had done to turn the page on the next chapter for the Camry.
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Posted by Dave Sullivan on August 22, 2011 at 3:23 pm


If you think back, GM developed the 2 Mode Hybrid system in collaboration with BMW and Daimler-Chrysler. Chrysler had about a two month run of Durango and Aspen hybrids. If you see one on the road you might consider it to be an exotic due to how rare it is. BMW has a hybrid system in their X6, but it is for performance more than fuel economy. Daimler has a RWD hybrid system in the Mercedes-Benz S Class, but the fuel economy hasn’t been anything to make headlines with. While not being much of a success for any party involved in that collaboration, one GM engineer described the 2 Mode hybrid system to me as a “very expensive science project”. What Ford and Toyota teamed up to do today looks to be more than a science experiment.
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Posted by Ty Michael on August 16, 2011 at 4:30 am

The evergreen RAV4 achieves the highest ranking among Mid-Size XSUVs based on owner ratings in AutoPacific’s 2011 Ideal Vehicle Research. As winner of its class, RAV4 owners want little significant changed with the notable exception that 35% want more infotainment technology. This is confirmation that, even as you move down in vehicle classes, buyers today want all the bells and whistles available in more expensive vehicles. Slightly over 20% of RAV4 owners want better interior lighting, better safety features, better visibility and more roominess. About 15% of RAV4 owners want a softer ride. RAV4 owners most like its seat comfort. RAV4 nosed out the even-older Mazda Tribute to win its class.
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Posted by Ty Michael on August 16, 2011 at 4:00 am

The Sequoia is the top ranked Large SUV based on ratings by its owners in AutoPacific’s 2011 Ideal Vehicle Research. Sequoia owners identify little significant that needs to be changed, but 30% want more infotainment technology, 25% want more cargo room, and 20% want better visibility and more daring styling. Sequoia owners most like seat comfort, ride comfort and size. Sequoia noses out the Ford Expedition for top spot.
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Posted by Ed Kim on April 5, 2011 at 8:18 pm

I’m at Toyota’s third Sustainable Mobility Seminar at the moment, a deep dive into the issues surrounding sustainable motoring featuring excellent speakers from industry and academia. I’ll admit, my head is still spinning from all the education I’ve received over the last twenty-four hours, but there’s one part of the event I feel compelled to write about – right now. All of us in attendance got the media’s very first chance to drive fully working prototypes of Toyota’s upcoming fully electric RAV4 EV. As AutoPacific’s resident treehugger, I couldn’t wait to get behind the wheel of Toyota’s upcoming electric SUV.
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Posted by Stephanie Brinley on May 26, 2010 at 7:48 am
The 4Runner is an SUV icon, and the way the freshly 2010 model satisfies its owners demonstrates why. 4Runner does well in areas critical to SUV owners including durability, overall quality, safety features, reliability/dependability, and overall satisfaction.
In creating the new 2010 4Runner, Toyota has clearly paid attention to the factors that have made the nameplate such a longtime success – one that brings loyal owners back time and time again.
For a complete list of winners and description of the Awards, click here.
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Posted by Stephanie Brinley on May 20, 2010 at 6:26 am
National Survey Reveals Cadillac as Top Premium Brand, Buick as Top Popular Brand, Ford Motor Company Has Most Awards with Seven, Suzuki Kizashi as Top Car and Lincoln MKT as Top Truck
TUSTIN, Calif. (May 20, 2010) — AutoPacific today announced its 14th Annual Vehicle Satisfaction Awards (VSA) to help consumers make informed vehicle purchase decisions.
“While the auto industry is showing signs of improvement, more than ever before, manufacturers need to be able to differentiate themselves. Proof of satisfied customers is as good as gold,” says George Peterson, president of AutoPacific. “We’ve found that more than 25% of new car buyers are positively influenced by owner-based awards like the VSA when deciding on a new car or truck.”
AutoPacific’s Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new car or light truck. This study by the Southern California-based automotive research firm summarizes the results of over 42,000 new vehicle owners.
“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says Peterson. “The winners perform well in 48 separate categories that objectively measure the ownership experience.”
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