TrailBlazer replacement Traverse:

Chevrolet Traverse: A Modern Large SUV For America's Family Brand

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Editor’s Note: Traverse may be the most significant new vehicle at the Chicago Auto Show. The highest volume of the four General Motors Lambda Large Crossover SUVs, Traverse pickups the positive styling cues of the Enclave’s haunches and adds Chevrolet’s front end styling. GM design definitely did not dumb down the styling of the Traverse. With the Buick so fully-featured and having loads of special enhancements to handle noise vibration and harshness, hopefully Traverse gets more than its fair share.

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Chevrolet‘s 2008 Chicago auto show star, the Traverse, is the brand’s answer to changing consumer demands, as buyers gravitate toward car-based SUVs and more and more prioritize fuel efficiency over SUV image. If you need the towing or off-road capability of a traditional truck-based SUV, Chevy will still offer Tahoe, Suburban, and Avalanche. If you need a comfortable, stylish, and relatively efficient non-minivan family car, Chevy will offer the Traverse late in 2008. The Traverse Vehicle Line Executive enlisted the help of her four kids and husband in introducing the vehicle, proving the people and stuff-hauling benefits of Traverse. Chevrolet will eventually give up on the mid-size, truck-based TrailBlazer, as buyers are already doing.
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Based on the same platform as the Buick Enclave, GMC Acadia, and Saturn Outlook, the Traverse is quite large. It offers a longer wheelbase than the latest Tahoe and is wider and nearly as long. The size pays off in plenty of space, but it feels small on the road, offers more in terms of family comfort, and is cheaper to fuel than TrailBlazer or Tahoe. Though GM never quite got competitive with minivans, Traverse will be a satisfying family product. The Traverse and its siblings are the right products at the right time. Still, while giving up the TrailBlazer for the Traverse was a bold move when the decision was taken, by time the Traverse arrives on market, Chevy doesn’t look so much brave as keeping up.
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No matter how it got here, Chevrolet is adding a good-looking product. The Traverse sports a clearly Chevrolet face and a profile more like the Enclave than Acadia and Outlook, to Chevrolet’s benefit. As a follow-up to the latest Malibu, Chevrolet is proving they are going to provide us with more stylish, as well as affordable and practical, family transportation going forward. With recent introductions of the Tahoe and Silverado hybrids, Corvette ZR1, and upcoming Camaro, there’s also no doubt Chevrolet will remain a full-line make and more dedicated to getting products right than ever before.


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