Vehicle Satisfaction Awards:

AutoPacific 2018 Vehicle Satisfaction Awards

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AutoPacific Announces 2018 Vehicle Satisfaction AwardsGenesis Most Satisfying Premium Brand; Nissan Earns Most Wins, Top Score Goes to Chevrolet Traverse

The results of AutoPacific’s 22nd annual Vehicle Satisfaction Awards (VSAs) identify the most satisfying vehicles in the market. An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, VSAs are based on survey responses from over 58,000 owners of new 2017 and 2018 cars and light trucks.

“VSAs provide consumers with insight into which vehicles are giving owners a satisfying ownership experience,” says AutoPacific president George Peterson. AutoPacific’s Vehicle Satisfaction Awards objectively measure owner satisfaction with 40 separate attributes ranging from seating comfort and interior quality to driving performance.“AutoPacific VSAs are unique in their inclusion of importance in the calculations,” explains Peterson. “Not only do we measure owner satisfaction, but we also measure how important each attribute was to owners in their shopping process, resulting in a satisfaction score representative of demanding owners.”

Trucks Most Satisfying

Reflecting the booming sales of trucks in the USA, trucks – pickups, sport utility vehicles and minivans – are much more satisfying than cars.  SUVs, both traditional and crossovers, are the most satisfying truck categories.

Genesis Reaches Top

Luxury brand Genesis, in its second year in the market, wins top luxury brand, edging out second place Lexus and achieving the highest brand satisfaction score to date. “In just two years, Genesis has reached a level of owner satisfaction unattained by more established luxury brands,” says Peterson. In addition to the most satisfying luxury brand, Genesis G90 wins the Vehicle Satisfaction Award for Luxury Car for the second year in a row.

Nissan Claims Most Brand Wins

Five Nissan vehicles win Vehicle Satisfaction Awards for their respective segments: the Nissan Titan, Murano, Maxima, LEAF and 370Z. “Not only does Nissan have the most brand wins for the second year in a row, the Maxima and Murano have been unbeatable since their redesigns were introduced to the market,” says Peterson. The Murano crossover has its 4thwin since its 2015 redesign and the Maxima has its 3rdwin since its 2016 redesign. New for 2018, this is the first win for the LEAF, winning in the growing Mainstream EV segment, the second win for the Titan and the first win for the 370Z. Two Infiniti crossovers, the QX80 and QX60, are also 2018 VSA winners.

Five All-New or Redesigned Vehicles Top Their Segment

Of the twenty-six winning vehicles, five were redesigned for the 2018 model year, including the top-scoring Chevrolet Traverse, which greatly exceeds the score of its nearest competitor, Toyota C-HR, a new entry in a highly competitive and growing segment, and Nissan LEAF, a clear winner over competing mainstream EVs. Also winning with their new designs are the all-new Honda Odyssey and Hyundai Accent. “The success of redesigned vehicles speaks to the efforts of product planners and designers who spend years researching and designing in the hopes of hitting the mark with consumers,” says Peterson.

American and Korean Brands Share Most Satisfying Popular Brand Title

GMC is the most satisfying popular brand for the second year in a row, but this year it shares its title with Hyundai and Ram. “Having two strong American truck brands and a Korean brand known for its cars is pretty incredible,” says Peterson. Although GMC has won several times, it is the first brand win for Ram and Hyundai.

2018 VEHICLE SATISFACTION AWARD WINNERS

Most Satisfying Vehicle Overall: Chevrolet Traverse

Highest Satisfaction Premium Brand: Genesis

Highest Satisfaction Popular Brand: 3-way tie: GMC, Hyundai, Ram

Passenger Cars

  • Luxury Car:  Genesis G90 (2ndyear)
  • Aspirational Luxury Car:  Lexus IS
  • Luxury Mid-Size Car:  Nissan Maxima (3rdyear)
  • Large Car:  Dodge Charger
  • Mid-Size Car:  Hyundai Sonata
  • Premium Compact Car:  Audi A3
  • Compact Car:  Hyundai Elantra
  • Mainstream EV Car:  Nissan LEAF
  • Economy Car:  Hyundai Accent
  • Sports Car:  Nissan 370Z
  • Sporty Car:  Dodge Challenger (2ndyear)

Light Trucks

  • Light Duty Pickup:  Nissan Titan (2ndyear)
  • Heavy Duty Pickup:  GMC Sierra HD
  • Mid-Size Pickup:  Honda Ridgeline (2ndyear)
  • Luxury SUV:  Infiniti QX80
  • Large SUV:  Toyota Sequoia
  • Mid-Size SUV:Toyota 4Runner (tie)
  • Mid-Size SUV:  Jeep Grand Cherokee (tie; 2ndyear)
  • Premium Luxury XSUV:  Mercedes-Benz GLS
  • Luxury XSUV:Infiniti QX60
  • Large XSUV:  Chevrolet Traverse
  • Premium Mid-Size XSUV:  Nissan Murano (4thyear)
  • Mid-Size XSUV:  Honda CR-V
  • Compact XSUV:  Toyota C-HR
  • Minivan: Honda Odyssey (tie)
  • Minivan:  Toyota Sienna (tie)

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Most Satisfying Auto Brands For 2016 – Tesla on Top

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This article was first published on Forbes.com on June 9, 2016

AutoPacVSAlogo450Tesla Tops Auto Brand Satisfaction for Second Year in a Row  Tesla owners are the most satisfied overall among all car and light truck owners according to the results of AutoPacific‘s 2016 Vehicle Satisfaction Award research.  The annual study includes over 65,000 respondents for 2016 and covers 273 vehicles sold in the United States.

Tesla owners are almost unanimous in agreeing the Tesla is fun to drive, powerful, eco-friendly, upscale, safe, distinctive and expensive.  These are not people who are really looking for the greenest car around, they want a car that makes a statement and can tear away from almost every other car when the light turns green.  The fact that Tesla has been the top-ranking brand in AutoPacific’s research two years in a row is testament not only to how much Tesla buyers like their product, but at how well the brand has been positioned.  Of course, Tesla today is a one-car brand and that one car has really resonated with its owners.  Things may be different when data for the Model X and Model 3 are included in the years to come.

Other luxury brands trail Tesla.  Cadillac, Lexus and Lincoln are next in satisfaction, then comes a surprise.

Kia Top Ranked Popular Brand  Kia is ranked fifth overall and is the top popular brand in the research.  This is quite a feat for a Korean brand that was just an asterisk fifteen years ago.  Clearly, Kia products are capable of competing with the best.  The Kia Optima mid-size sedan was third overall behind the Cadillac Escalade Luxury SUV and the Mercedes S-Class Luxury Car.  These cost about three times what the Optima would cost.  Kia owners see their vehicles as safe, fun to drive, comforting, a good value from a trusted brand.  While these attributes are above the results for the industry as a whole, they bear little resemblance to the magnitude of the Tesla results.

 Here are the top ten most satisfying brands:
    1.   Tesla
    2.   Cadillac
    3.   Lexus
    4.   Lincoln
    5.   Kia
    6.   Infiniti
    7.   Volvo
    8.   BMW
    9.   Acura
    10.   Mercedes-Benz

 

 


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2014 Infiniti QX80 Wins AutoPacific Vehicle Satisfaction Award

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The 2014 Infiniti QX80  is the highest scoring Luxury/Large SUV in AutoPacific’s 2014 Vehicle Satisfaction Award research. Behind the QX80 are some very impressive competitors: the Cadillac Escalade, Lexus LS, Chevrolet Suburban, Ford Expedition, and the GMC Yukon.  This is the second year in a row QX80 has won the VSA for its class.

The 2014 Infiniti QX80 wins or ties in twelve of fifty satisfaction attributes. The QX80 is within one tenth of a rating point in thirteen other attributes. For fifty percent of the satisfaction measurements the QX80 is on top.

The top ten highest ratings by QX80 owners are: vehicle and brand reputation, exterior and interior styling, the overall quality and seating capacity, the perception of reliability and dependability, the vehicles ride, feeling safe while driving, and the exterior color.

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2014 Jeep Grand Cherokee Wins AutoPacific Vehicle Satisfaction Award

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In the “This is Getting Boring Category”, the 2014 Jeep Grand Cherokee is the highest scoring Mid-Size SUV in AutoPacific’s 2014 Vehicle Satisfaction Award research. This is the fourth year in a row Grand Cherokee has won the award.  The Grand Cherokee edges out some very impressive vehicles such as the Toyota 4Runner, Toyota FJ Cruiser, Jeep Wrangler, and the Nissan Xterra.

The 2014 Jeep Grand Cherokee wins and ties in thirty-three of fifty categories. The Grand Cherokee is within one tenth of a satisfaction rating point in ten other attributes. Jeep’s Grand Cherokee led in just over eighty five percent of the satisfaction categories.

The top ten highest ratings by Grand Cherokee owners are: exterior and interior styling, handling and braking, exterior color and size, the feel of the fabrics and materials, feeling safe while driving, the vehicles ride, and that it is fun to drive.

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2014 BMW X5 Wins AutoPacific Vehicle Satisfaction Award

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The 2014 BMW X5 is the highest scoring Premium Luxury Crossover SUV in AutoPacific’s 2014 Vehicle Satisfaction Award research. Just behind the X5 is the Lincoln MKT followed by the Audi Q7, Mercedes-Benz GL, Porsche Cayenne and the Mercedes-Benz ML.

The 2014 BMW X5 demonstrates its excellence by winning or tying in thirty-seven of fifty satisfaction attributes. The X5 also comes within one tenth of a rating point with seven other satisfaction attributes. For eighty-eight percent of the data, the X5 is at the top.

The top ten highest ratings by X5 owners are: handling and braking, brand and vehicle reputation, fun to drive, safety rating and features, overall quality, the perception of reliability and dependability, and feeling safe while driving.

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2014 Nissan Rogue Wins AutoPacific Vehicle Satisfaction Award

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The all new 2014 Nissan Rogue is the highest scoring Mid-Size Crossover SUV in AutoPacific’s 2014 Vehicle Satisfaction research. Finishing behind the Rogue is the Honda CR-V, Jeep Cherokee, Toyota RAV4, Subaru Forester, and the Mitsubishi Outlander.

The 2014 Nissan Rogue leads its category with twenty-one of fifty wins or ties in satisfaction attributes. The Rouge is also within one tenth of a rating point in seventeen other satisfaction attributes.  Leading in thirty-eight of fifty categories, Rogue demonstrates it excellence in the Mid-Size Crossover SUV category.

The top ten highest ratings by Nissan Rouge owners are: exterior styling and size, the perception of reliability and dependability, the overall quality and handling, seating capacity, ease of loading and unloading cargo, braking, the vehicle reputation, and feeling safe while driving.

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2014 Chevrolet Corvette Wins AutoPacific Vehicle Satisfaction Award

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The all-new C7 2014 Chevrolet Corvette is the highest scoring Sports Car in AutoPacific’s 2014 Vehicle Satisfaction Award research. Just behind the Corvette is the Porsche Boxster, Mercedes-Benz SLK, Porsche Cayman, MINI Coupe, Nissan 370z and the Mazda MX5.  The Corvette has won the Sports Car VSA for three years in a row.

The 2014 Chevrolet Corvette led in wins or ties in twenty-eight out of fifty. The Corvette was also within one tenth of a rating point for nine other attributes. This put the 2014 Chevrolet Corvette hitting the top of the mark in over seventy percent of the satisfaction categories.

The top ten highest ratings by Corvette owners are: handling and braking, exterior and interior styling, power and acceleration, vehicles reputation and image, exterior color and size, and it is fun to drive.

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2014 Lincoln MKZ Hybrid Wins AutoPacific Vehicle Satisfaction Award

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The 2014 Lincoln MKZ Hybrid is the highest scoring Hybrid/EV Car in AutoPacific’s 2014 Vehicle SatisfactionAward research. The MKZ Hybrid finished first against some impressive competitors. Behind the MKZ Hybrid are the following: Buick LaCrosse eAssist, Toyota Avalon HEV, Lexus ES 300h, Infiniti Q50 HEV, and the Kia Optima HEV.  The MKZ Hybrid previously won the VSA in the 2011 model year.

The 2014 Lincoln MKZ Hybrid led its category with fifteen wins and ties out of fifty attributes. The MKZ Hybrid also was within one tenth of a rating point with nine other categories. This puts the 2014 MKZ Hybrid at the top with twenty-four of fifty satisfaction categories.

The top ten highest ratings by Lincoln MKZ Hybrid owners are: exterior color and styling, overall quality and handling, the perception of reliability and dependability, the safety rating and features, the interior styling, environmental friendliness, and feeling safe while driving.

While price is not one of the top ten satisfying attributes, the fact that the price for the 2014 Lincoln MKZ Hybrid is the same as the V6 model likely goes a long way in creating a warm feeling about the car.  Usually, the hybrid version is a substantial price premium above the gasoline powered models.

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2014 GMC Acadia Wins AutoPacific Vehicle Satisfaction Award

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The 2014 GMC Acadia is the leading Large Crossover SUV in AutoPacific’s 2014 Vehicle Satisfaction Award research.  Coming in behind the Acadia is the Ford Flex, followed by the Chevrolet Traverse and the Mazda CX-9.

In achieving this level of satisfaction, the 2014 GMC Acadia wins in eight categories and ties in eighteen. The Acadia is also one tenth of a rating point in another eighteen satisfaction categories. The Acadia is at the top in over eighty percent of the satisfaction ratings.

The top ten highest ratings by Acadia owners are: seating capacity, exterior styling and color, overall quality and handling, brand reputation, safety rating, interior styling, the perception of reliability and dependability, and feeling safe while driving.

General Motors Lambda entries – GMC Acadia and Chevrolet Traverse – have won the VSA award in three of the past five years with the Ford Flex outpointing them in two of the five years.

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2014 Honda Odyssey Wins AutoPacific Vehicle Satisfaction Award

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The 2014 Honda Odyssey is the top scoring Minivan in AutoPacific’s 2014 Vehicle Satisfaction Award research. Coming in behind the Odyssey is the Nissan Quest, followed by the Toyota Sienna, Dodge Grand Caravan, Ford Transit Connect, and the Mazda5.

In achieving this level of satisfaction, the 2014 Honda Odyssey wins in eleven categories and ties in eighteen. The Odyssey is also within one tenth of a rating point in another six satisfaction categories. The Odyssey is at the top in seventy percent of the satisfaction ratings.

The top ten highest ratings by Odyssey owners are: the brand and vehicle reputation, safety ratings and features, the perception of reliability and dependability, seating capacity, overall quality and braking, the ease of loading and unloading cargo, and feeling safe while driving.

The Odyssey has been the top rated Minivan in three of the past five years… and don’t forget – you can get it with an integral vacuum cleaner.

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