VehicleVoice:

Hyundai Santa Fe Set for Detroit Debut

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Though already on sale in Korea, an unveiling of the next U.S.-spec Hyundai Santa Fe will be at the 2006 Detroit auto show in January. Production will start at Hyundai’s new Alabama assembly plant in Spring 2006 for a Summer launch. Though details on the North American version have not been entirely laid out by Hyundai, educated guesses can be made. Exterior styling will be similar if not identical to the Korean-market version launched in November 2005.

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Mitsubishi ConceptCT: 2006 North American International Auto Show

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Mitsubishi Considers North American Small Car Entry
Updated February 1, 2006
As Mitsubishi considers the option of an economy or image compact entry for North America, the ConceptCT arrives on the 2006 auto show circuit, starting with the 2006 Detroit auto show in January. The concept uses a system Mitsubishi calls MIEV (Mitsubishi In-wheel Electronic Vehicle) technology. The basics of the system, which uses outer-rotor, in-wheel electric motors to move all four wheels as well as a 1.0L three-cylinder gasoline engine, was introduced at the 2005 Tokyo Motor Show. By using the electric motors and a traditional gasoline engine, Mitsubishi is creating a type of hybrid system. While the final decision on a B-segment for the States has not yet been taken, Mitsubishi is seriously considering the option, as well as exploring variations on hybrid technology.

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The Small Car Challenge
The challenge for any maker introducing a new small car to the American market is how to cut through the clutter and make their small car entry a car buyers want rather than one they are “sentenced” to drive. Achieving an aspirational small car has been the holy grail of automakers since the days of the Pinto and Vega, but Scion and Mini have been successful of late with the xB, xA, and Cooper.


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Mitsubishi Eclipse Spyder – Cold Weather Intro for Warm Weather Ride

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Mitsubishi will unveil the latest Eclipse Spyder at the 2006 Detroit auto show this January. Sales are likely to start in spring 2006, in time for summertime top-down motoring. While unveiling a convertible in the Midwest in January may seem an unlikely venue, Mitsubishi has a history of launching Eclipse production and concept models in Detroit. The all Eclipse coupe was released early in 2005 and has been a moderate success in the American market to date. VehicleVoice (http://www.vehiclevoice.com) styling research has the styling of the Eclipse rated very strongly.

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The Rental Car Test – Every Design MUST Pass the Test

I just picked up a Hyundai Santa Fe from Hertz at DTW. My plane from Atlanta to Detroit was delayed by weather enough to have me picking up the Santa Fe in the dark. Well, Santa Fe did an outstanding job passing the rental car test. You know the one. This is where you pick up your car at the rental place, get in and you can find the ignition easily, adjust the steering wheel, mirrors, seats, climate control and radio without thinking hard about it. Oh yeah, and you can do it in the dark.

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Keep it Simple, Stupid… Still Rings True
This is a challenge that many car stylists and designers fail to consider when they are designing their new products. But ease of use is a hugely important thing not only to rental car drivers but to everybody driving a car day-to-day. No-one wants a car that is difficult or confusing to drive and the rental car test helps guarantee ease of use.


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Easy Drive: Jeep Grand Cherokee Laredo

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Over the past several months, I have had the opportunity to drive the Ford Explorer, Jeep Commander, Mercury Mountaineer, and Jeep Grand Cherokee, for varying amounts of time. The Explorer and Commander experiences were shorter press preview drives, on routes chosen by the manufacturers to best showcase their vehicles. On the other hand, the Mountaineer and Grand Cherokee were in our office for about a week and I had the chance to drive them both in my normal daily environment for a couple of days.
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Dear Valued Hybrid Customer…

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This editorial appeared in the Wall Street Journal on Wednesday, November 30, 2005. Written tongue-in-cheek, Jenkins pokes fun at the hype hybrids have achieved to date. Indeed, his commentary reflects some of the perceptions gathered in our September, 2005 VehicleVoice (http://vehiclevoice.com) Hybrid Study.

Dear Valued Hybrid Customer…

Business World/by Holman W. Jenkins, Jr.
We at the Toyota Motor Corporation are writing to address certain misconceptions that have arisen about your Toyota Prius model, which we are proud to note is driven by many celebriies, including Prince Charles and HBO’s Larry David.
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Our pioneering gasoline-electric hybrid, introduced in 1999, has become an object of adoration to the world’s enlightened car buyers. Our competitors, including American’s Big Three, are rushing out hybrid vehicles of their own. Unconfirmed media reports say that we at Toyota intend to double our hybrid output to 500,000 vehicles next year. Along with other members of the auto industry, we will be lobbying for tax breaks and HOV privileges for hybrid vehicles.


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Chevrolet Camaro & Dodge Challenger – It's All About Street Cred

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DETROIT’S MUSCLE-CAR REVIVAL: ALL ABOUT STREET CRED
The latest Mustang is a success in the image ranks and in the buff books. Its sales success has surprised even Ford and production capacity has been increased so they can sell even more. The other historic Detroit brands will revisit the rear-wheel-drive coupe idea at the 2006 North American International Motor Show in Detroit. The first announced concept is the Dodge Challenger shown below. Still under wraps is a new generation Chevrolet Camaro.
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Though Ford has consistently offered a Mustang since 1964 and kept it alive (even if some iterations were less memorable than others), both GM and Chrysler Group abandoned the product formula. Mustang has the edge and success at GM, Chrysler Group, or for any other contenders requires that they establish modern-day credibility with the consumer.
In the heart of most car product planners at American car companies beats a rear-wheel-drive V8-powered coupe or convertible, going much further back than the muscle-car era that gets so much attention these days. As a result, whether timing is by design or by reaction, Dodge and Chevrolet are expected to show concepts on the muscle-car theme at the 2006 Detroit show this January.


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Will Chevrolet Camaro Return? Camaro Concept at Detroit

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Detroit Show Car Hints at Potential Camaro Revival
Ever since the Chevrolet Camaro was dropped for 2002 model year, die-hard Camaro fans have insisted that it will return, regardless of the business case or lack of an approved programs. Many “Camaro” photosketches found their way from someone’s daydream post to other sites labeled as “the NEXT CAMARO.” There are certainly those within General Motors who would like to revive the nameplate, feeding the fire.
The 2006 concept is said by Automotive News to be based on the Kappa platform and due for production as a 2009MY vehicle. Other sources, however, indicate that the business plan has not been approved, and it remains to be seen if the project arrives on market. The Kappa platform is the basis for the Pontiac Solstice and Saturn Sky sports cars. There was also a Chevrolet Nomad concept car a few years ago that was absolutely gorgeous.


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GenY Buyers Want Value and Image in Their Vehicle Purchase

Generation Y is the cohort of the population between 18 and 28 years of age. There is still half of the GenY generation cohort that has not yet reached driving age, but are strating to lust after their first car or truck. Because youth is sexy and desirable, automakers and their advertising companies concentrate great effort at attracting younger buyers to their brands. It is critically important Are Generation Y new vehicle buyers really different from the older generations? AutoPacific’s annual Generation Y Consultancy shows that Generation Y – the youngest vehicle buyers in the market – are very different when vehicle selection reasons are considered. The following chart shows how some key vehicle selection reasons stack up when Generation Y is compared to older generations:

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The above data ring true for every vehicle segment. Basically, GenY buyers want a high value, high image vehicle that will last a long time.


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Dodge Challenger: 1970, All Over Again

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What’s the next “new” concept for the Chrysler Group’s successful rear-wheel-drive platform? Back to the history books. Dodge cannot resist the temptation to revive a muscle car entry, given the available rear-wheel-drive platform and current powertrains. Though Dodge may have gone this direction without the success of the latest Mustang, consumer’s response to the latest Mustang is certainly cause for inspiration.

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Where the Charger played on the heritage name and some cues in an unapologetic modern package and interpretation, the Challenger is instead all about reviving an icon. The Challenger will be the star of the Dodge stage at this year’s Detroit auto show and likely previews a production car. The concept was directly inspired by the 1970 Challenger, and mirrors that shape and look as best it can on the modern platform.


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