Pontiac‘s Vibe Slam event was webcast at www.pontiacunderground.com, introducing the 2009 Pontiac Vibe to the media and a Pontiac fan base all at the same time. Pontiac chose Detroit-area artists, vocalists, and poets to help, showcasing talent that they felt personified Pontiac energy and style. Before we heard from the marketing, design, engineering, and development guys, three vocalists dramatized the distinct personalities of three Vibe models (base, AWD, and GT). Each described their lifestyle in automotive terms tailored toward each Vibe model (Vibe, Vibe AWD, and Vibe GT).
Despite talented performers with smart and clever lines, the event’s vibe didn’t drive the excitement Pontiac was looking for in the sparse live audience, most of whom might have been a little past the target age bracket. The point of these presentations is showing off the image, improvements, and benefits of a new car, but this one tried too hard.
Poets aside, Pontiac brings an evolutionary Vibe to its showrooms next spring. The Vibe is versatile, the right size for many, and has the attributes to fill the image Pontiac wants. The AWD model is set to evoke an SUV look while the GT addresses those looking for a speed-racer mindset with manual transmission, bodykit, and rear spoiler. The base car looks competent but not cheap. But buyers are always the ones who determine the cool factor, and we were fed adjectives over information. (Click to see the presentation yourself, or for a short YouTube interview with the three vocalists.)