Bentley Motors of Crewe, England has begun production of the 2017 Bentley Bentayga and vehicles will begin arriving in the United States in May, 2016. Ho Hum, just another SUV for an overstuffed market, right? Not so. The Bentayga is a very, very special piece of work.
Meant to Be Expensive and Is Based on the Audi Q7 platform that will also bring us the next generation Volkswagen Touareg and Porsche Cayenne, the Bentayga is the most expensive and most powerful SUV available. Starting at $229,000 the Bentayga is fully loaded with all the comfort, convenience and safety features you could want. If you want the bespoke Mulliner picnic set from Linley, it will set you back another $28,000. For another $28,500, you can have carbon fiber body pieces like the rear spoiler and rear view mirror covers. Contrasting piping on the seats is $2,110 and the rear seat entertainment system is a bit over $7,000. A typical Bentayga will go out the door at around $275,000 with an adequate load of options. During a drive experience in Palm Springs in early February, the highest priced version I drove was $307,000.
Technological Tour de Force While the price of the Bentayga is what most people will be talking about, the vehicle itself is very, very high spec. Powered by a new 6.0L twin turbo W12 engine, the horsepower is rated at 600HP, but the torque is huge at 663 lb-ft. Mated to a ZF 8-speed automatic transmission, a 0-60 mph time of 4.0 seconds is achieved. For those with no speed limits to worry about, top speed is 187 mph. The full time all wheel drive system is mated with Bentley Dynamic Drive Control; a suspension system that has 4 settings as base or eight settings with the All Terrain Specification for any road or terrain condition. The key to this dynamic system is a 48-volt electrical supply for the drive system’s electronics. During a demonstration at the Chuckwalla Valley Raceway to the east of Palm Springs one lap using “comfort” was fast, but there was more body roll than desired and the throttle response was a bit anemic. The next lap shifted to “sport” mode and the personality of the vehicle changed dramatically. Throttle response was instantaneous and the suspension seemed to invite you to dive into the corners more aggressively. After four laps (not enough), grins for all.
Dune running with the Bentayga at Imperial Dunes near Glamis, California and rock climbing at Cahuilla Creek, it was possible to experience what almost no Bentayga owners ever will. The vehicle is supremely capable, but hugely expensive and not likely to be exposed to the kind of treatment off road in sand, mud, or rocks. Repairing the all aluminum body would be a bit expensive. But, it is clear the Bentayga can handle about anything that can be thrown at it on and off road. A truism holds that a vehicle in this class will not be taken off-road until the third or fourth owner.
Interior The interior is available in 15 colors (the exterior color choices are 17 base paints expanding to 90 hues with extra cost), but of course it is a Bentley. If you want to afford it, they’ll trim your interior in crocodile leather or rattlesnake skins. The seats are trimmed in a traditional Bentley style with diamond quilted hide and smooth leather. The seats are extremely comfortable and provide good support when cornering. The seating position is more car-like than in many sport utilities. You have to step up a bit higher and you are sitting a bit closer to the floor than in other SUVs that have a more command-of-the road seating position. Not uncomfortable, just different.
Driving Driving the Bentayga, it is not immediately obvious that there is 600HP under the hood. The engine is smooth and silent. It has a stop/start feature for improved fuel economy and cylinder deactivation when under light loads. All of this is seamless except for the occasional shudder away from a stop. On twisty roads the vehicle seems a bit ponderous and very heavy. Using the “custom” setting in the driving mode selector you can select a lighter steering feel that should make the vehicle seem lighter on its feet. All of its power and torque comes on immediately when passing. Floor it, whoosh, you are by and the folks you passed are watching your taillights fade into the distance.
The Achilles Heel One of the most critical areas in any new vehicle is the HMI or human machine interface. AutoPacific’s research proves it is extremely difficult to get this right and more than often a manufacturer has gotten it wrong. As part of the Volkswagen Group, it would be expected that the parts bin would have given Bentley access to state-of-the art navigation systems and interfaces. Bentley’s director of whole vehicle engineering stated “Luxury should always be simple.” We agree, but the Bentayga interface is very busy and confusing. The 8-inch screen in the center stack is already a bit small and looks outdated for a 2017 model year vehicle. The graphics are extremely busy and hard to decipher. Changing radio stations is a several step process and includes using a graphic slide on the touch screen monitor to scroll for stations. We were driving prototypes, so sometimes there are glitches, in the vehicle we were driving the navigation system had the direction icon wandering all over the screen except where we were. The smaller screen between the speedometer and tachometer and head-up display saved the day. They were on target.
Business Bentayga promises to be Bentley’s top selling vehicle. For the past three years, Bentley has sold just over 10,000 vehicles worldwide. The $1.3 billion investment in Bentayga adds capacity for 5,000 more units annually. The United States should get between 25% and 30% of the production or between 1,250 and 1,500 units per year. Wolfgang Durheimer, CEO of Bentley, says he hopes to be able to expand that capacity in short order. The order books for 2016 are already full and waiting times are six months to a year.
Next Bentayga launches with top-of-the-line features. Next comes a plug-in hybrid version mated to a 6-cylinder engine. That is followed by a V8; likely the 500HP twin turbo V8 found elsewhere in the Bentley lineup. There may be a 7-passenger interior in the works for families wanting more carrying capacity. A fastback Bentayga (ala BMW X6) may be in the works as is a smaller 2-seat sports car. The Bentley Boys are busy.
Volkwagen announced a freshened Touareg 2 at the New York Auto Show in early April, after introducing the new look to Europeans in Paris last September. The Touareg 2 has updated exterior styling, but frankly it is difficult/impossible to see the changes. It’s kind of like the freshening the Acura MDX got for 2005 – couldn’t tell.
Typical “Front and Rear Six” Freshening
One of the quickest and least expensive ways to update a vehicle is with a “front and rear six” freshening. This is what Volkswagen did with the Touareg 2. They updated the grille and front fascia to be more in line with other Volkswagen models. We feel that this recognizable face helps define a brand and that VW is better off with at-a-glance identification. Tallamps have been modified and the center taillamp relocated into its “redesigned aerodynamic and sporty rear spoiler”.
New Instrument Cluster May Alleviate Biggest Complaint with Touareg 1
One of my biggest complaints with the “Touareg 1” was the auxiliary gauges in the instrument cluster were totally illegible. They were so small that only a German with 20/15 vision could tell what the state of the fuel was. So Touareg 2 gets a new instrument cluster with “a larger display”. Right on!
Under the Skin Changes – Comprehensive Updates
There were more changes under the skin, and more features moved to the standard equipment list. This is appropriate with a vehicle that was Volkswagen’s first venture into the Crossover Sport Utility Vehicle market. Vehicle dynamics improved with rollover sensors and the ability for the electronic stability control system to adjust for understeer. But we’ll let you read their press release below the fold to get the grimble details of the functional upgrades.
2008 Porsche Cayenne Revealed in Detroit
Among the many introductions expected at the 2007 North American International Auto Show in Detroit next week is that of an updated Porsche Cayenne. The first real sports-car-meets-SUV gets new engines to go with minor styling changes that improve aerodynamic efficiency. The new Cayenne arrives in U.S. dealers in March 2007 for the 2008 model year. I, for one, am looking forward to driving these new, sleeker, more powerful versions of the Cayenne. While it’s been several years since I’ve been behind the wheel of one, it took only one afternoon driving the Cayenne S and Turbo for me to appreciate the impulse that could lead to buying a $90,000 SUV. Adding horsepower and beefing up the available features list should make for an even nicer product.
Even with these changes, Cayenne is not likely to see its peak sales year again. Back in 2004, Porsche sold just over 18,000 Cayennes. Since then, sales have settled in the low teens. Though sales around 12,000 units annually is perhaps not so bad for a high-priced, niche vehicle, this facelift will do more to hold volumes than to increase Cayenne’s overall sales.
The new engines are the most interesting elements of this change, as exterior tweaks don’t go beyond new headlights, more heavily contoured wheel arches, a new diffuser-style apron and roof spoiler, and revised front air intakes. The new intakes improve air cooling and engine efficiency, of course. The air intakes are still different for each model and the new headlights are a smoother. These changes give each version of the Cayenne a better-integrated and less clumsy look between headlights and front fascia. Changes to the rear are more subtle, but the new taillamps and bigger rear spoiler make for a more purposeful look. For comparison, here are a couple of photos of the first Cayenne.
All three models, Cayenne, Cayenne S, and Cayenne Turbo, get more power and efficiency thanks to direct injection engines. Porsche’s European press material estimates as much as 15 percent fuel savings in real-world driving. While Porsche’s North American arm is holding U.S. specifications for the show itself, they will be similar to the European versions.
Which cars and trucks are planted to the dealer’s floor? In other words, which vehicles take the longest to sell? Who cars? Why does it matter, anyway?
Well, while it may not seem that important to you, it’s critically important to the industry s a whole… from the manufacturese, component suppliers, dealers and quite a few financial institutions. First, if you know the time it takes to sell a vehicle, you know how much it is dragging on the dealer’s floorplanning costs. Floorplanning is the term for the amount it costs the dealer to finance the a vehicle in inventory waiting to be sold. If a vehicle has been hanging around for weeks, he’ll be more likely to deal aggressively to get rid of it. Also, vehicles that have high days supply may be less popular. From that perspective, they may be the ones you want to stay away from.
Is Q7 the Benchmark the Industry Expects?
Audi has always been a technology innovator ranging from making full-time all-wheel-drive available across its range decades ago to the first application of an aluminum spaceframe for a production model. In recent years, Audi has been a benchmark in the execution of its interiors. Tasteful, elegant, functional… Audi interior could not be matched by anyone including BMW and Mercedes. Well, can the Q7 achieve benchmark status with its interior and move beyond that with its overall product excellence? Let’s find out.
Ever since the 1996 Audi A4 appeared, Audi’s have garnered a reputation of having the best executed interiors in the business. The company has more than earned this reputation over the last decade with each new model being better designed and better built than the version that preceded it. Over the last three years, the company has taken cost out of interiors of its volume models, but to Audi’s credit this has been done in a fashion that has proven to be all but unnoticeable to the customer and many competitors as well.
Audi NOT a Fast Follower Into SUV Market
One area where Audi hasn’t been at the forefront of the industry is the Sport Utility Vehicle market. While archrivals BMW and Mercedes were chasing down and defining the concept of the German premium nameplate SUV Audi decided to take another, far more timid direction… the SUV-trimmed station wagon. Audi’s Allroad was essentially an A6 wagon with a smattering of the cosmetic trimmings of an SUV. Overfenders, gray cladding and bumpers, air suspension for increased ground clearance and a few bits of aluminum at the front and rear to give the illusion of scrape guards was the limit of the company’s venture into the lucrative and exploding luxury SUV market. By using the same formula pioneered by Subaru when it dressed up its Legacy wagon with some SUV fluff and created the original Outback, Audi effectively stayed out of the X5-ML-RX 300-MDX battle but did so at the expense of total volume.
We at VehicleVoice (http://www.vehiclevoice.com) and the VehicleVoice Blog-o-Rama (http:/.vehiclevoice.com) often feel that we are fighting an uphill battle concerning the use of the word “Crossovers”. This is a term that has come to mean SUVs based on car platforms and mechanicals. That’s fine. However, it is industry jargon that has not been adopted by the public. The media, picking up on industry jargon is forcing the term where no-one needs it.
An SUV is an SUV or Its NOT
Based on our research, it’s simple. American vehicle buyers have categorized vehicles into several basic categories: cars and trucks further subdivided into luxury cars, mid-size cars, economy/compact cars, sports/sporty cars, pickup trucks, sport utility vehicles (SUVs) and vans/minivans.
The SUV category seems to be giving folks the most trouble. To a typical vehicle-buyer, an SUV is an SUV is an SUV. There are big ones and small ones, but an SUV is an SUV. Muddying the playing field, however, is the notion of a “crossover”. A Traditional SUV in this more complicated world is a truck-based SUV like Ford Explorer or Toyota Sequoia. A crossover SUV is an SUV based on a car platform, a “unit-body” platform. But people often forget that the Jeep Grand Cherokee, Jeep Liberty, Mitsubishi Montero are all based on unit-body platforms but are not car-based. Does this make them a crossover? NO!
Chevrolet Trailblazer… a “real” Truck-Based SUV
Post-Modern SUV… Soft Roader… NOT Crossover
So, it’s pretty muddy. What crossovers need to be are at-a-glance SUVs. The basics of the SUV equation are well known so deviating is a risk. An SUV must have a basic two box bodystyle, relatively tall glass for good visibility, a relatively upright windshield that provides a stiff A-Pillar allowing easy ingress/egress, and a command seating position. At the same time interior roominess and the ability to carry cargo is very important. From our perspective, this most American of vehicle types is very easy to understand but easy for a foreign car company to get wrong.
Pontiac Torrent… Car-Based Post-Modern (Crossover) SUV
Let’s read on about how USA Today recently reacted to the issue of “crossovers”…
Volvo XC90 Wins AutoPacific 2005 Luxury Sport Utility Vehicle Satisfaction Award
“The widely acclaimed Volvo XC90 car-based sport utility rates highest among Luxury Sport Utility Vehicles for 2005. XC90 owners rate their Luxury SUV strongly in the reputation of the Volvo brand, feeling safe while driving (no surprise there… it’s a Volvo!), front seat room, cargo capacity, interior materials, anticipated resale value, quietness and controls. These combine to deliver a very balanced product from a respected brand.”
The Infiniti QX56 was a close second to the Volvo. XC90 nosed out the QX56 due to its perceived superior safety attributes.