Volkswagen:

Can All New VW Tiguan Challenge Top Selling Small SUVs?

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2018 Volkswagen Tiguan SEL Premium

The all new Volkswagen Tiguan was revealed at a low key media event driving out of Denver, CO up to 8,000 feet in the Rocky Mountains.  While the VW Tiguan is classified as a Compact Crossover Sport Utility Vehicle (XSUV), it’s dimensions are close to that of an ideal mid-size car of a decade ago – wheelbase of about 110-inches and overall length of about 185-inches.  It is a nice size, has a comfortable interior with adequate room in the second row seat and even has a third row seat available.  Front wheel drive Tiguans have the third row seat standard.  In all wheel drive VW Tiguans, the third row is optional.

The 2018 VW Tiguan is the second generation of the smaller VW XSUV.  It is about 10-inches longer than its predecessor.  At-a-glance, the styling is clearly Volkswagen.  It is evolutionary but crisper and clearly more modern.  The VW Tiguan rides on Volkswagen’s modular MQB platform that also underpins the newly introduced Volkswagen Atlas crossover. The replacement for Volkswagen’s 4-door CC coupe – the Arteon – will be based on MQB when it is launched in 2018.  The present Golf is also an MQB platform mate.

Compact XSUV Competitive Landscape  Having been underrepresented in the SUV market before now, Volkswagen’s two SUV introductions this year show the automaker has clearly heeded the shift in the market away from cars and towards crossover SUVs.  Today the truck/car split is about 60% trucks/40% cars.  Who woulda thought?

While VW management will not talk about future products, there are whispers of a couple of more XSUVs.  Probably one a bit smaller than the VW Tiguan and maybe one larger than the Atlas.  Somewhere in the mix, the aging Touareg still is sold.

Through May 2017, the 1st generation Tiguan has sold about 15,000 units in the USA down from 17,500 in 2016 for the same time period.  Where Volkswagen has fully competitive products in the USA, they usually sell at about 50% of the segment leader.  So, with the May CYTD leader being the Nissan Rogue with over 161,000 units sold, Tiguan should sell about that many in a full calendar year.  While that would be great, VW’s Pueblo, Mexico plant probably doesn’t have capacity to pump out that many Tiguans.  And the compact XSUV battleground is vicious with Rogue, Honda CR-V, Toyota RAV4, Ford Escape and Chevrolet Equinox leading the pack.  Tough competition.

Tiguan Feature Laden, But Not Perfect  The VW Tiguan is in the sweet spot though.  Easy to get into and out of, the ergonomics are top-notch.  The center screen is big and bright, but the information is a bit confusing.  The road/street name does not show on the navigation screen like on most competing makes.  You can find that information in the instrument cluster where turn-by-turn arrows anticipate your next turn but the fonts are tiny and contrast is bad.  Having Apple CarPlay and Android Auto standard is the saving grace to save the VW navigation from itself.

There is a full complement of advanced driver assistance features available from adaptive cruise control with Stop & Go, blind spot monitor, rear traffic alert with braking, lane assist, area view.  There is even a 12.3-inch reconfigurable display for the instrument cluster.  Availability of these features is the price of entry in almost any class today.

Driving Tiguan, Adequate  The VW Tiguan is powered by a 184-horsepower 2.0L 4-cylinder turbo engine (EA888).  In the front wheel drive model, the engine is responsive but a bit noisy.  The same engine in the AWD model seemed to resist responding quickly seeming to think about whether or not it wanted to go or not.  Perplexing.  All in all, the Tiguan engine is “adequate”.  Its power output is competitive for the segment, but somehow it doesn’t have the finesse of the Honda CR-V for instance.

The ride is firm and composed over most road surfaces.  The Tiguan evaluation route did have one stretch that was bumpy and had a washboard surface.  The front wheel drive Tiguan danced around dramatically even at moderate speeds.  Drivers of the AWD model reported similar dynamics over this particular piece of road.  The vehicle did not feel particularly under control.

Price Competitive  The base price for the front wheel drive 2018 VW Tiguan is $25,345.  The top price is $37,550 for an AWD SEL model.  Checking all the boxes can get its price up to about $40,000.  Following its lead with the Atlas, the Tiguan has a 6-year, 72,000 mile warranty.


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Atlas Crossover Hits Mark – or Doesn’t

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The all new Volkswagen Atlas crossover SUV (XSUV) launches in late May in the United States.  It is being dropped into the highly competitive mid-size crossover SUV market dominated by the Ford Explorer and the Honda Pilot.  Those two vehicles are Atlas’ strongest competitors.

Volkswagen, like Hyundai, can be criticized for being late to the American-style XSUV market.  Sure VW has had the Touareg and Tiguan crossovers in the market, but neither have the volume potential of the Atlas.  Atlas is produced at VW’s 300,000 unit assembly plant in Chattanooga, TN.  Atlas shares Chattanooga capacity with the Passat that sold 73,000 units in the USA in 2016.  Clearly, VW has room in Chattanooga for the Atlas and perhaps one or two additional entries. 

The Atlas is sized right for its competitive set.  It is almost exactly the size of the very successful Ford Explorer on the outside, but has a much longer wheelbase.  It makes great use of its interior space yielding much more cargo capacity than the vehicles compared above.  The front seat area is spacious and the cockpit is well laid out.  Ergonomics are first rate.  The second row can accommodate three large child seats and is adjustable for better legroom.  The third row seat is accessible, but only for small children or adults for short trips.

Source: George Peterson, AutoPacific

The Atlas is styled like you would expect a VW XSUV to be.  The front end styling is definitely a VW face with standard LED lighting and accent lights – distinguishable from afar.  The muscular bodysides communicate capability with a strong character line connecting the front and rear wheel openings.  The taillamps are connected by a chrome strip that highlights the rear styling and gives an upscale image.  The liftgate opens to the very large cargo area which is flat when all the rear seats are folded.

Driving the V6 Atlas crossover is pleasant, but not particularly exciting.  That is a good thing for a XSUV targeted at family car usage.  Ride quality is good, but there is a bit too much body lean on the twisty roads in Texas’ Hill Country around San Antonio.  Quiteness with its 20-inch tires is poor on many road surfaces.  When you find that elusive stretch of absolutely smooth asphalt, quietness is superb.  On rougher road surfaces you cannot carry on a conversation.

Source: George Peterson

In search of the Atlas’ unique selling proposition you conclude that the reconfigurable VW Digital Cockpit may be it.  The 12-inch wide instrument cluster can can change to provide several different information displays.  Unlike some reconfigurable systems, you cannot change the overall appearance, just the information shown.  The 8-inch center stack display is intuitive and turn by turn driving directions can be displayed on the instrument cluster at the swipe of a finger.  Apple CarPlay and Android Auto are standard.

The Atlas crossover has a complete suite of Advanced Driver Assistance Systems available.

Checking prices, the price for a FWD 4-cylinder Atlas S is $30,500.  An AWD V6

Atlas SEL Premium is $48,490.  So, the price is in line with competition.

Who will buy the Atlas?  The Atlas crossover is selling in a growing segment but there are two giants among its seven-passenger competition – Explorer and Pilot .  Both Explorer and Pilot have a loyal buyer base and they may be the superior products.  Volkswagen has a buyer base that loves the brand (let’s not discuss “Dieselgate”) and will likely consider the Atlas for their family hauler.  The question is can VW dealers position the Atlas as superior to its strong competitors or will they have to hope for VW loyalists coming in looking for aggressive prices?


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2014 Volkswagen Golf Wins AutoPacific Ideal Vehicle Award

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VW Golf 4-door R34

The sixth generation of the venerable Volkswagen Golf goes out with a bang.  With the seventh gen Golf coming for the 2015 model year, the 2014 Volkswagen Golf is the highest scoring Compact Car in AutoPacific’s 2014 Ideal Vehicle Award research. The Golf designers listened to what buyers wanted and gave them just that. The VW Golf beat out a very impressive group of compact cars such as the Volkswagen Jetta, Subaru Impreza, Fiat 500L, Kia Soul, and the Hyundai Elantra.

For over 85% of 2014 Golf owners the following characteristics are ideal:  exterior size, interior lighting, passenger roominess, ride and handling, tires and wheels, exterior styling, and driver’s seat comfort.

There are several things Beetles owners would like changed.  Over 21% of 2014 Volkswagen Golf owners want more advanced infotainment and entertainment systems.  This is offset by 15% who want the systems to be simpler and easier to use.  About 18% of the owners want more cargo room.  25% of Golf owners want the car to be easier to get into and out of.

AutoPacificIVA Feature copy


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2014 Volkswagen Passat Wins AutoPacific Ideal Vehicle Award

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The 2014 Volkswagen Passat is the highest scoring Mid-Size Car in AutoPacific’s 2014 Ideal Vehicle Award research. The Passat designers, planners and engineers knew exactly what their customers want and provided it.  The 2014 Volkswagen Passat is at the top of the list against an enormous group of very competitive mid-size cars such as the Buick Regal, Ford Fusion, Nissan Altima, Chevrolet Malibu, Mazda6, and Subaru Legacy.

Of the fifteen categories in the Ideal Vehicle survey, the 2014 Volkswagen Passat leads or ties in four satisfaction categories and was within three percentage points of three more.

The top five highest ratings by 2014 Passat owners are: the same cargo space, same passenger room, same exterior size, same wheels, and the same interior storage as now.

2014 Volkswagen Passat owners would like more power and acceleration, a more advanced information and entertainment system, more distinctive exterior styling, and better visibility from the drivers seat.

AutoPacificIVA Feature copy


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2015 VW Golf – 7th Gen Comes to USA

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The iconic VW Golf is renewed with the seventh generation car coming to the USA beginning in June, 2014.  Having been launched in Europe in 2013, the American market has had to wait a year before getting hands on this newest generation of the car.  The Golf is very evolutionary in styling both interior and exterior.  At-a-glance, it is clearly a Golf but with a bit more attitude.  Its 5-door hatchback bodystyle has basically the same proportions as before.  Clean styling with Germanic conservatism.  The interior of the car is very straightforward with good ergonomics.  Visibility is excellent.2015 VW Golf GTI F34

Hatchback Hampers Golf Potential  The Golf hatchback is positioned higher than the 4-door sedan Jetta that is the best seller in the USA.  Americans remain pre-disposed to sedan bodystyles over 5-door hatchbacks.  Why?  Most American families are managing “fleets” of cars where each vehicle may have a specific purpose and/or a specific driver.  A hatchback is a very useful bodystyle and can serve many functions within the family fleet.  It is almost a micro-SUV.  There are also perceptions at work here.  Americans have historically perceived the hatchback bodystyle to be less safe than a sedan because there is no trunk to absorb an impact in a crash.  They perceive hatchbacks to be less secure because items in the rear area may be exposed and if a person gets into the car they have easy access to the load area.  The hatchback has historically been the lowest priced car in a brand’s line-up.  Of course, when you mention these characteristics are the same as in an SUV, the perceptions are totally different.2015 VW Golf GTI HB

Golf Launches Over a Year  The wide Golf line-up is launching in this sequence:  June 2014 – Golf GTI, August 2014 – Golf and Golf TDI, November 2014 – e-Golf (EV), first quarter 2015 – Golf R and Sportwagen.  The missing model in the first year’s lineup is the GTD – the high performance diesel version (180HP/280 lb-ft torque) of the GTI.  Volkswagen of America had hoped to get the GTD early, but because of product changes required to sell it in the USA its launch will be in 2017.

Driving the Golf  The lead car for the seventh generation Golf is the enthusiast-targeted GTI.  Powered by a 210HP 2.0L DOHC turbocharged 4-cylinder, the GTI provides spirited performance with either its 6-speed manual transmission or the 6-speed DSG automatic.  Where the GTI fails, however, is on rough roads where its suspension set-up really beats you up.  A Performance Package for the GTI gives the engine 10 more horsepower but the torque remains at 258 lb-ft.   The high volume Golf is the TSI that comes with a 1.8L DOHC turbo 4-cylinder with 170HP and 200 lb-ft of torque.  The TSI is a pleasant car to drive and its milder suspension tuning makes the TSI more forgiving over rough roads than the sportier GTI. The TSI comes with a 6-speed Aisin automatic transmission rather than the sport-oriented DSG available in the GTI and the TDI models. Over a day of driving the members of the Golf lineup, the Golf TDI SEL with the DSG automatic transmission was the most satisfying.  The diesel (2.0L 4-cylinder turbo diesel with 150HP and 236 lb-ft of torque) has plenty of torque for any driving situation we were in.  The engine is quiet inside the vehicle and the transmission shifts smoothly.  The chassis set-up is just right even though the TDI does not have an independent rear suspension.

Competitive Fuel Economy  The fuel economy for the base TSI is 24mpg City/37mpg Highway/30mpg combined.  That level of efficiency is competitive but not best in class by any means.  The GTI gets 24/34/27.  The fuel economy champ, as expected, is the TDI with 31/42/35.

Prices Range from High Teens to Over $30K  The lowest price Golf will come from a limited edition “Launch Model” in August priced at $17,995 for the 3-door hatchback with 6-speed manual transmission.  It comes pretty well equipped with the 1.8L turbo 4-cylinder, air conditioning, front and rear disc brakes, rear window washer/wiper, power mirrors, tilt/telescoping steering column, power windows, Bluetooth and a standard 5.8″ screen with radio/CD/SiriusXM.  This model has 15-inch steel wheels.  For another $1,000 you get the S model with leather wrapped multi-function steering wheel, alloy wheels, leather-ette upholstery, cruise control and Volkswagen connected services.  $1,100 more gets you an automatic transmission and another $600 gets the 5-door hatchback.  So, the lowest priced 5-door is $20,695.  If you are partial to the diesel TDI and want to check all the boxes the SEL version is $29,095.  There is a lighting package complete with HID headlamps and LED daytime running lights for $995 and a $695 Driver Assistance Package that includes front and rear park distance control and a forward collision warning system.

What Were They Thinking – 5.8″ Screen  The auto industry is in the midst of center stack screen wars.  Volkswagen chose to lose this one.  While the car has a 5.8″ screen as standard with the radio and Bluetooth, etc., it does not get a bigger screen when a navigation system is installed.  It has the same 5.8″ screen.  This is especially strange because VW’s Euro-spec Golf has an 8-inch navigation screen.  Weird.  2015 VW Golf GTI Cockpit

e-Golf Coming   An electric version of the Golf – the e-Golf – will be launched in November.  The first fully-electric Volkswagen, the e-Golf is powered by a 115HP electric motor and has a range between 70 and 90 miles depending on conditions.  The e-Golf will be covered in another VehicleVoice post later.


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Volkswagen XL1 – Most Fuel Efficient Car – 261mpg!

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About 20 American journalists and analysts had a chance to drive the Volkswagen XL1 at the Autostadt near Volkswagen headquarters in Wolfsburg, Germany.  Only 20 of the planned 250 vehicles have been completed to date and five were on hand for our drives.  A Volkswagen engineer guided each drive through Wolfsburg and even included a short autobahn blast hitting the car’s top speed limited to 160kmh (about 99mph).

261 MPG! The XL1 is very special.  First, it looks totally cool and highly aerodynamic.  Volkswagen has been developing a car to achieve the European objective of 1 liter of fuel consumed per 100 kilometers driven for over a decade now.  This equates to 238mpg using United States gallons.  The XL1 actually beats this.  It gets 0.9L/100km fuel efficiency (about 261mpg!). With its 10L (2.6-gallons) fuel tank this translates to a cruising range of over 600-miles on a tank of diesel.

How does it do this?  A combination of small size, great aerodynamics (Cd=0.189), plug-in-hybrid 2-cylinder turbo-diesel powertrain and a carbon fiber body that weighs only 197lbs.  To save weight, VW forgoes an on-board charger – at least for the first 50 in their production run.  Adding an on-board charger (which would allow the car to be charged at a public charge station rather than a dedicated charger likely in someone’s garage) would add 8kg (about 18lbs) to the weight of the car.  VW is considering adding a charger to the last 200 of the vehicles.

Staggered Seating The seating package uses a trick out of the smart fortwo design.  The seat in the two passenger car are staggered with the passenger seated slightly to the rear of the driver so shoulders won’t touch.  The XL1 certainly is not spacious, but for a hyper-miler it may be just the ticket.  Seeing the XL1 out in traffic reinforces just how small the car has to get to achieve such great fuel consumption.  It is tiny.  It is about an inch lower than a Lamborghini – and those come up about to your waist.  In traffic, it is dwarfed by other cars – even the small VW Polo and Lupo models driving around Wolfsburg.  To its credit, and for better aerodynamics, the rear of the body is lengthened and yields a trunk of 4.2 cubic feet – about twice the size of the first generation Mazda Miata.

Advanced Powertrain The XL1 is a rear engine, rear wheel drive car.  The diesel is hard-mounted just behind the passenger compartment.  Given that location it is very obvious when the diesel kicks in.  At least in the early models, NVH (noise, vibration and harshness) is sacrificed to achieve a total weight of 1723 pounds.  The diesel is relatively noisy and with only two cylinders it vibrates quite a bit.  The 5.5kw battery pack is mounted in front of the driver and on electric-only power the car will go 31 miles.  XL1 uses a DSG (automatic) transmission from VW’s new MQB platform.  If you really step on it, the XL1 will achieve a 0-60mph time of 12.7 seconds.  With no power steering, the rear engined car is a bit heavy feeling but not objectionable.

Rear View Cameras – a Bit Uncomfortable Probably the most uncomfortable part of driving XL1 is rear visibility.  VW has received an exemption from the EU to use rear view cameras instead of outside rear view mirrors.  The viewing screens are mounted in the door trim panels just forward of the armrests.  You have to look down left or right to see the traffic behind you.  Takes a bit to get used to the design.  You never really know where the traffic is in your blind spot.


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VW Passat – AutoPacific’s 2012 Ideal Vehicle Award Winner

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

Passat Edges Out Kia Optima for IVA Win: The all-new 2012 Volkswagen Passat comes closest to the ideal of any Premium Mid-Size Car.  The Passat edges out the Kia Optima by six points to win its class.   Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  Ninety-percent or more of Passat owners rate these characteristics ideal:  exterior size, passenger roominess and cargo space.  Each of these is a size- or space-related attribute showing that Volkswagen aimed the Passat directly at the sweet spot Americans love – lots of space.  Eighty-percent or more of Passat owners find these additional characteristics ideal:  interior lighting, wheels, driver’s seat comfort, ride and handling, power and acceleration and safety features.

The Volkswagen Passat also was Best In Class in AutoPacific’s 2012 Vehicle Satisfaction Award research.

A Few Shortfalls – Some Could Have Been Corrected by Selecting Available Options: About 32% want more or better infotainment and entertainment technology.  About 30% want the Passat to be easier to get into and out of.  About 30% want more interior storage compartments than now.  About 26% want more daring exterior styling than the Passat presently has.  About 26% want more power and acceleration.  While the visibility from the Passat is pretty good, 21% of its owners want better driver’s seat visibility.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/consumer-s-ideal-cars-revealed-in-2012-iva-awards-112116/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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VW Golf – Wins AutoPacific’s Ideal Vehicle Award for Compact Cars

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

Golf Edges Kia Forte for IVA Win: The 2012 Volkswagen Golf comes closest to the ideal of any Compact Car.  The Golf edges out the second place Kia Forte by 21 rating points to win this highly competitive class.   Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  Ninety-percent or more of Golf owners rate exterior size, interior lighting, passenger roominess, exterior styling, driver’s seat comfort, ride and handling and safety features ideal.  Eighty-percent or more of Golf owners find these additional characteristics ideal:  cargo space, wheels and tires.

A Few Shortfalls – Most are Related to Size and Style, but Infotainment can be Improved. About 35% of Golf owners want the car to be easier to get into and out of.  Going hand-in-hand with ingress/egress, about 26% of the owners want better driver’s seat visibility.  This may be due to the Golf’s high mix of 3-door hatchbacks that have a longer door, tougher rear seat access and a thick C-Pillar restricting visibility.  About 32% want more interior storage compartments.  While 20% want better infotainment technology, about 12% want the technology in the car to be easier to use.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/consumer-s-ideal-cars-revealed-in-2012-iva-awards-112116/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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2012 VW GTi Most Satisfying Premium Compact Car

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Best in Class 2012 Premium Compact Car:  Volkswagen GTi

2012 Volkswagen GTi Wins AutoPacific Vehicle Satisfaction Award

Owners of the Volkswagen GTi give the car top satisfaction marks in its class.  GTi owners gave the GTi top satisfaction ratings for 29 of the 48 attributes contributing to AutoPacific’s Vehicle Satisfaction Award research, including:  Exterior Size, Seating Capacity, Rear Seat Comfort, Flexible Seating, Cargo Space (GTi is a hatchback), Ease of Loading Cargo, Image, Vehicle’s Reputation, Interior Styling, Feel of Interior Fabrics and Materials, Power and Acceleration, Braking, Handling, Fun to Drive, Reliable/Dependable, Ride, Controls Easy to Understand, Controls Have Quality Feel, Instrument Layout, Cupholder Design and Size, Tire Brand, Size and Appearance, Wheel Size and Style, Infotainment Technology, Feeling Safe While Driving, Safety Features, Safety Rating, Overall Quality, Price, and Collision Avoidance Technology.  With a possible high of 5.0 rating points on each of the 48 characteristics, GTi owners rate the car at 4.6 rating points or higher on:  Exterior Size, Seating Capacity, Image, Vehicle’s Reputation, Interior Styling, Power and Acceleration, Braking, Handling, Fun to Drive (4.95 – almost perfect), Reliable Dependable, Feeling Safe While Driving, Safety features, Safety Ratings, Overall Quality.  The lowest ratings are for Environmental Friendliness, Recyclability and Interior Storage.  Clearly owners perceive the GTi to be a very safe car with great dynamics at a reasonable price.


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2012 Volkswagen Tiguan Most Satisfying Compact Crossover SUV

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Best In Class 2012 Compact Crossover SUV:  Volkswagen Tiguan

2012 VW Tiguan Wins AutoPacific Vehicle Satisfaction Award

Owners of the 2012 Volkswagen Tiguan Compact Crossover SUV give the vehicle top ratings in sixteen of forty-eight categories in AutoPacific’s 2012 Vehicle Satisfaction Award research.  Owners give the Tiguan top ratings for:  Seating Capacity, Flexible Seating, Vehicle’s Reputation, Interior Styling, Interior Materials, Quality Feeling of Controls, Brand of Audio System, Visibility, Cupholders, Tire Size/Brand/Appearance, Environmental Friendliness, Infotainment Technology, Feeling Safe While Driving, Safety Features, Safety Ratings, Overall Quality and Durability.  With a maximum score of 5.0 satisfaction rating points, a score of 4.5 or higher is considered very good.  Tiguan owners rated their vehicle at 4.5 or higher in:  Overall Satisfaction, Seating Capacity, Vehicle’s Reputation, Brand’s Reputation, Exterior Color, Exterior Styling, Interior Styling, Interior Materials, Handling, Fun to Drive, Reliability, Visibility, Feeling Safe While Driving, Safety Features, Safety Ratings and Overall Quality.  There are five ratings under 4.0 satisfaction rating points:  Cargo Space, Fuel Economy, Cruising Range, Recyclability and Collision Avoidance Technology.  This is a very strong performance by Tiguan showing VW’s strengths in interior and exterior styling and materials selection are clearly appreciated by its owner group.


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