Volvo C30:

Polestar Volvos – Look for the Blue Rectangle

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Volvo means safety, right?  Absolutely.  But Volvo is no longer alone atop the safety universe.  Other vehicles have achieved similar safety ratings and prospective buyers need additional reasons to consider a Volvo than its safety reputation.  To solve this conundrum, Volvo Cars of North America turned to Swedish tuner Polestar.

Look for the Polestar Rectangle

In 1996, Volvo began a long-term relationship with a Swedish performance tuner – Polestar.  Polestar souped up Volvos for the European racing circuit.  And, now, Polestar has come to the USA through the offer of a chip enhancement for Volvo sedans and XSUVs.  Polestar can either be added at the Volvo port or as an accessory by your friendly Volvo dealer.   At the dealer it will set you back $1,295 and Polestar says the chipping should take about ten minutes.  You get a lot of bang for the buck.

If you get your Polestar upgrade when you take delivery of your new Volvo, it can be residualized in a lease or financed with the vehicle.  Volvo’s warranty and maintenance plans remain in place.  It’s pretty seamless.


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Volvo C30 Recharge: GM Is Not Alone with Flexible Platform Concept

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Not at all unlike the GM E-Flex platform in concept, shown first under the Chevrolet Volt and in Frankfurt under the Opel Flextreme, the Volvo Recharge at the 2007 Frankfurt show used a lithium-ion battery pack to power individual electric wheel motors. (Follow this link to see Volvo’s press conference.) The internal combustion engine on board is used for backup and battery recharging only, and has no part in moving the vehicle. The Recharge was designed for plug-in application, with Volvo estimating about three hours for a full charge. Volvo estimated the electric-only range to be about 62 miles, leading the company to note that Recharge would be best suited for those with daily round-trip commutes below that distance. While GM has shown its E-Flex platform with concept-car bodies above, Volvo put their new C30 on top of the Recharge platform.

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VehicleVoice#49 -Volvo C30 North American Debut

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When it comes to small, compact hatchbacks, there are a lot of auto manufacturers you think of before you would ever think of Volvo. Recent statistics show that there are more Toyota Prius hybrids sold in the United States than all Volvo models combined. Maybe that’s why Volvo did what they did at the L.A. Auto Show when they unveiled their new C30.
Volvo’s big announcement was also a big step into the unknown for the company that brought you the world’s safest (and some think boring-est) station wagon. But they might be on to something here, as AutoPacific Analyst Keagan Patrick explains.
Show Runtime – 3:08


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LA Auto Show – 2008 Volvo C30

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A New Volvo In Search of a New Demographic
Volvo has sculpted a 3-door, 4-seat hatchback aimed at interrupting GenY’s traditional perceptions of a Volvo. Will it capture the hearts, minds, and pocketbooks of a demographic beyond Volvo’s traditional customers? …only time will tell.

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Forecast
Engineers and designers at Volvo have taken Ford’s C1 platform (used for the European Ford Focus in early 2004 and currently used by the Mazda3, Mazda5, Volvo C70 Coupe/Convertible) and built a hip hatchback with some urban flair. Already being sold in the U.K., the C30 is also destined for the U.S. market with a date set for summer 2007. Even though 75% of the 65,000 Volvo C30’s produced annually are destined for Europe, thousands will be shipped to the United States. Whether it was the success of the MINI Cooper or Volvo’s wish to tap into a younger demographic, they have decided to focus on a new segment. According to Fredrik Arp – President and CEO of Volvo Car Corporation, the new C30 “is a car that aims for a group of young singles, or couples, with intense urban lifestyles”.


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