As the pendulum swings towards smaller vehicles and ‘socially conscious’ consumers Volvo has decided to shrink some of their XC90s. Volvo will expand their Crossover SUV lineup to compete in the arena with vehicles like the Lexus RX350, BMW X3, Toyota RAV4, Honda CRV and Mercury Mariner (Ford Escape/Mazda Tribute). Some may ask… Does Volvo need another soft roader 5-passenger SUV positioned under its 7-passenger XC90? Is Volvo concluding like many manufacturers that multiple SUVs are required to compete in today’s auto market?
XC60 Violates Volvo’s Naming Strategy
Codenamed Y278, then dubbed XC50, the production version will be called the XC60. This name violates Volvo’s own naming strategy. That strategy, that they have been implementing over the past few years, has each hatchback, wagon or SUV having an odd-number – C30, V50, V70, XC70, XC90. The sedans are all “S” names with even numbers – S40, S60, S80. So, here comes the XC60 and throws all this hard work out the window. Wonder why?