XC60:

2009 Volvo XC60: First Official Pictures

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Formal Worldwide Reveal Set for Geneva Auto Show
Volvo is among several luxury makes adding smaller and smaller crossover SUVs over the coming years, as consumers get more concerned about fuel economy and worldwide regulations get tighter. Whether the European CO2-emissions regulations or U.S. CAFÉ standards, the combination of buyer sensitivity and governmental interference means smaller, more efficient, and lighter vehicles are on the horizon.

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The XC60 goes on sale in the States in early 2009, and will be offered with only one powertrain. This single powertrain, a 285HP six-cylinder, should provide a nice combination between get-up-and-go and efficiency. Judging by these photos, I’m looking forward to seeing the XC60 on the road and getting my chance behind the wheel. Smaller and better-looking than the aging XC90, its size is better suited to my own life. U.S. buyers get their first look in March at the New York auto show.
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There are buyers for whom small but Spartan will not be acceptable, and they are being targeted with vehicles like the XC60. Small, nimble, but still practical in both cargo and their cost-per-mile. Volvo looks to sell 50,000 XC60s around the world, with the United States one of the top five markets. These entries are not poised to take the lion’s share of SUV sales, but they will be important for the bottom line, for meeting regulations, and for keeping market share.
Enough talk. More photos, plus Volvo’s official release, below the fold.


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2007 Detroit Auto Show – 2009 Volvo XC60 – Pre-Shrunk XC90's Coming… Eventually

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As the pendulum swings towards smaller vehicles and ‘socially conscious’ consumers Volvo has decided to shrink some of their XC90s. Volvo will expand their Crossover SUV lineup to compete in the arena with vehicles like the Lexus RX350, BMW X3, Toyota RAV4, Honda CRV and Mercury Mariner (Ford Escape/Mazda Tribute). Some may ask… Does Volvo need another soft roader 5-passenger SUV positioned under its 7-passenger XC90? Is Volvo concluding like many manufacturers that multiple SUVs are required to compete in today’s auto market?
XC60 Violates Volvo’s Naming Strategy
Codenamed Y278, then dubbed XC50, the production version will be called the XC60. This name violates Volvo’s own naming strategy. That strategy, that they have been implementing over the past few years, has each hatchback, wagon or SUV having an odd-number – C30, V50, V70, XC70, XC90. The sedans are all “S” names with even numbers – S40, S60, S80. So, here comes the XC60 and throws all this hard work out the window. Wonder why?


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