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Mercedes-Benz E-Class Wins AutoPacific Ideal Vehicle Award for Premium Luxury Cars

The E-Class is the top ranked Premium Luxury Car in AutoPacific’s 2011 Ideal Vehicle Research.  Its owners indicate that there is little they would change about their new car with a few notable exceptions.  They would like for the E-Class to be easier to get into and out of and they would like more room inside.  They definitely want more power and would not sacrifice power for better fuel economy.  They most like seat comfort, the car’s responsive handling and its styling.  The E-Class handily wins its class outscoring the Mercedes-Benz S-Class and BMW 5-Series that were tied for second. 

Premium Luxury Car

Representing the flagship sedans from premium makes, the Premium Luxury Car segment usually houses the latest and most innovative technologies at a premium price point.  These vehicles sit at the top of the pecking order and are usually the pride and joy of an automaker.

Ideal Vehicle Award

Each year AutoPacific surveys new car and light truck buyers via mail and Internet about their new vehicle in order to learn more about their purchase experience, attribute importance and satisfaction, lifestyle, preferences, vehicle use, personal characteristics, desired features and more. Respondents to this survey are owners of new 2011 model-year cars and trucks purchased from September through December 2010.  The questionnaire was administered in January and March 2011. The 2011 Ideal Vehicle Awards are based on scores developed using results from a part of this survey that focuses on the consumers’ desire to change their vehicle if given the opportunity.  Respondents rate 15 attributes indicating whether they want them to be changed (larger, smaller, more or less) or not changed (stay the same) after having driven their vehicle for 90 days. Those vehicles wanting the LEAST CHANGE win the IVA for their class.  A total of 72,917 respondents provided input for these awards.

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