2015 Ford F-150: The Ford half-ton pickup, the F-150, is the top selling vehicle in the USA – car or truck. For the 2015 model year, Ford launches an all new F-150. And it is literally ALL NEW. In most model changes, there are numerous parts carried over from previous generations. The 2015 Ford F-150 is so completely re-done that there are probably no common part numbers with the 2014 model. The body is all aluminum with the exception of a “quiet steel” dash panel (between the engine compartment and the passenger compartment). You can lift the military grade front fender with one finger. The aluminum panels are not welded as in steel bodied vehicles they are riveted and glued. The result is a stiffer vehicle that feels even more robust than its predecessor. Ford says the use of aluminum has yielded a reduction in weight by up to 700 pounds.
The interior width in the cab is two inches wider than before. The aluminum structure allows the pillars to be smaller while meeting or exceeding all relevant safety standards. With thinner pillars, driver’s visibility is improved. The belt line has been dropped by an inch increasing downward visibility as well.
The 2015 Ford F-150 is available with a Regular Cab (2-door), SuperCab (extended cab with rear access doors) and SuperCrew (4-doors) cab style. There are three box lengths: 5 1/2, 6 1/2 and 8 feet.
Feature Laden: All those gee whiz things we have been seeing on luxury cars recently, you know, lane keeping assist, adaptive cruise control, blind spot information system, active park assist, rear view camera, reverse sensing system, 360-degree cameras, LED accent lights, LED everything lights, information screen in the instrument cluster and MyFord Touch in the center display, are available on the 2015 Ford F-150. The lighting strategy for the truck is probably the best in the industry. When all the boxes are checked, there are LED accents for the headlamps and taillamps that communicate the F-150′s DNA. There are LED headlamps available. There are LED lamps in the bed to improve nighttime visibility. Of course, there are puddle lamps below the outside rear view mirrors, but there are also LED spot lamps on the top corners of the mirrors to allow the area beside the vehicle to be illuminated (now, if these could be used to blast the car beside you, the good ol’ boys in Texas driving with their open bottles could have a hoot).
The Interior: In the lower models of the 2015 Ford F-150 you get what you expect from a base truck. Lots of plastic, cloth seats (comfortable), minimal equipment. There are five basic trim levels: XL, XLT, Lariat, King Ranch, and Platinum. By the time you get up to King Ranch or Platinum you could be riding in a Lincoln.
Wide Powertrain Lineup: While the 2015 Ford F-150 does not offer a diesel, it does have four gasoline engines. The base engine is a 3.5L naturally aspirated V6 with 283-horsepower and 255 lb. ft. of torque. The first step up and expected to be the highest volume powerplant is a 325HP 2.7L EcoBoost V6 with 375 lb. ft. of torque. This is about the power of a small displacement V8 in half the size. There are two top-of-the line engines based on what you want to do with the truck. The 365HP 3.5L EcoBoost V6 has 420 lb. ft of torque. The sole V8 in the line-up is the 385HP 5.0L V8 with 387 lb. ft of torque. The 3.5L EcoBoost has the highest trailer towing rating of 12,200 lbs.
It goes like this… Honda invites you to an event that is held locally to review a vehicle that is not scheduled for a meaningful change for a couple of years. What’s up? Well, enough that Honda can make a pretty big deal out of it. The top selling sport utility vehicle is Honda’s CR-V crossover SUV. The 2015 Honda CR-V looks pretty much like the 2014. Same profile. Same doors. Same window openings. What’s the big deal? The front end looks more butch, more SUV-like. It has really cool running lights below the headlamps. Likewise, the rear end looks stronger. The effect is that the CR-V looks a little bigger even though it isn’t. Ah, the story is pretty much beneath the skin. Honda calls it a MAJOR minor model change. Clever.
Engineering Story – Earth Dreams Powertrain This is an engineering story. The 2015 Honda CR-V gets a new engine – an Earth Dreams direct injection 2.4L 4-cylinder engine with 185-horsepower (same output as 2014). Torque is up by 18 lb-ft or 11% to improve driving feel especially at lower speeds. New transmission – now a CVT to achieve better fuel economy. The new engine and transmission combination substantially improves fuel economy for both 2WD and 4WD versions – highway fuel economy up about 10% better for both leading Honda to claim class leading fuel economy for the 2015 Honda CR-V.
Finesse and Value In addition to better performance, Honda has finessed the vehicle giving it a quieter cabin making it more pleasant to drive. The instrument panel has been upgraded as has the center console. For buyers coming down from larger, more heavily equipped SUVs the 2015 Honda CR-V will not disappoint. Honda has added a slew of standard and available features that will make tech savvy customers feel warm and fuzzy. There are a couple of new features standard like rear air conditioning vents on the rear of the console and a sliding driver’s side sun visor. The big news is in the high volume EX model where $1,400 worth of equipment has been added for only a $200 price increase including: heated front seats, Honda Lane Watch, display audio, smart key start, 10-way power driver’s seat.
New Touring Model Has Available Honda Sensing System At the top of the trim lines is a new Touring model that checks most of the features boxes. This is where the Honda Sensing system comes into play. Honda Sensing is a safety system developed by Honda R&D that combines several technologies to help drivers avoid crashes. This collision avoidance system includes: adaptive cruise control, lane departure warning, lane keeping assist, forward collision warning, collision mitigation braking and Honda Lane Watch. John Turley, Honda R&D Americas principal engineer says, “Honda Sensing is a stepping stone to a fully autonomous car. With a couple more big overlays of technology, Honda can have a self driving car by 2020. One of those technologies is longer range radar and inter-car communications that can provide warnings up to 1500 meters around the car up from about 250 today.” The government and car makers are working to develop regulations and standards that will help cars of the future connect with each other seamlessly.
With the mid-term elections coming in November, AutoPacific thought it would be interesting to see which auto brands leaned to the left or right. An internet survey was conducted in July, 2014 to identify the political persuasion of drivers who would consider brands sold in the United States. Each respondent identified whether they were aligned with the following political categories: Communist, Socialist, Democrat, Green, Independent, Libertarian, Republican, Constitution, and Tea Party. These were sorted into Liberal, Independent and Conservative. The Liberal grouping includes Communist, Socialist, Democrat and Green. Independent is Independent. The Conservative grouping includes Libertarian, Republican, Constitution and Tea Party.
Pre-Conceived Notions About Brands and Politics Years ago, AutoPacific asked the political persuasion question in a survey. The responses from many were rude, to say the least. Now with the Internet it seems folks are more willing to share their leanings.
You might expect that there were some notions about the brands in our heads when we started this exercise. Are Volvo and Subaru the ultimate Liberal brands? Are Lincoln and Cadillac the most Conservative? Which brands appeal to people who consider themselves Independent? Are Tesla considerers Green? Go below the fold to find out.
General Motors is turning out some darn good cars these days and the 2014 Chevrolet Impala is a good example. The 2014 Chevrolet Impala is the highest scoring Large Car in AutoPacific’s 2014 Ideal Vehicle Award research. The Impala designers, planners and engineers understood who the target buyer is and developed a vehicle that meets their requirements. The 2014 Impala beat out some very impressive competitors in the Large Car category, such as the Hyundai Azera, Chrysler 300, Dodge Charger, Ford Taurus, Buick LaCrosse, and the Toyota Avalon. George Peterson, President of AutoPacific, says, “When we first saw the new Impala we were impressed with the car’s presence and top-notch execution. Clearly, Impala owners agree and give it AutoPacific’s Ideal Vehicle Award for 2014.”
Of the fifteen categories in the Ideal Vehicle questionnaire, the Chevrolet Impala led in five satisfaction categories and was within three percentage points of another three.
The top five highest ratings by 2014 Impala owners are: same exterior styling, same cargo space, same interior lighting, same passenger room, and the same wheels as now.
No vehicle is perfect. Impala owners would like to see better driver seat visibility, more power and acceleration, and simpler technology that is easier to use.
The 2014 Mercedes-Benz S-Class is the highest scoring Premium Luxury Car in AutoPacific’s 2014 Ideal Vehicle Award research. The S-Class designers really hit the nail on head. Clearly, they understood who the target buyer is and developed a vehicle that met their requirements. The S-Class beats out a very impressive group of premium luxury cars such as the BMW 7-Series, Porsche Panamera, Lexus LS, and the Hyundai Equus. Not only does the S-Class win its IVA class, it also was the highest scoring car EVER in AutoPacific’s Vehicle Satisfaction Award Research for 2014. This gets it AutoPacific’s President’s Award that has only been awarded one time previously. George Peterson, President of AutoPacific says “The S-Class is hitting on all cylinders. Not only did it score the highest satisfaction rating AutoPacific has EVER recorded, the product itself has hit its target market in terms of what they want in styling, packaging and engineering.”
S-Class owners truly do not want their vehicle changed. Of the fifteen categories in the Ideal Vehicle question battery, the Mercedes-Benz S-Class led in six satisfaction categories and was within three percentage points of another three.
The top five highest ratings by S-Class owners are: Same interior lighting, same ride and handling, same safety features, same seat fit, and same ease of getting in and out.
No vehicle is perfect. S-Class owners would like to see more cargo space and a simpler information and entertainment system.
The 2014 Ford Fusion Hybrid is the highest scoring Hybrid/EV Car in AutoPacific’s 2014 Ideal Vehicle Award research. Ford’s product development team knew exactly what their target buyers want and designed the Fusion to meet those needs. The Fusion Hybrid is at the top of the list against a remarkable group of Hybrid/EV cars such as the Lincoln MKZ HEV, Honda Accord HEV-PHEV, Infiniti Q50 HEV, Volkswagen Jetta HEV, and the Lexus ES 300h.
Ford Fusion hybrid owners are satisfied with their vehicle and do not want it to be changed. Of the fifteen categories in the Ideal Vehicle question battery, the 2014 Ford Fusion Hybrid led or tied in four categories and was within three percentage points of another two.
The top five highest ratings by Fusion HEV-PHEV owners are: same exterior styling, same tires, same riding/handling, same wheels, and the same seat fit as now.
Every vehicle has it flaws. Sixty percent of Ford Fusion HEV-PHEV owners would like more cargo space than they currently have. This is due to the hybrid battery pack taking precious trunk room. There is also a split in the information and entertainment technology – MyFordTouch, 16 percent want more advanced technology while 19 percent want simpler technology.
The sixth generation of the venerable Volkswagen Golf goes out with a bang. With the seventh gen Golf coming for the 2015 model year, the 2014 Volkswagen Golf is the highest scoring Compact Car in AutoPacific’s 2014 Ideal Vehicle Award research. The Golf designers listened to what buyers wanted and gave them just that. The VW Golf beat out a very impressive group of compact cars such as the Volkswagen Jetta, Subaru Impreza, Fiat 500L, Kia Soul, and the Hyundai Elantra.
For over 85% of 2014 Golf owners the following characteristics are ideal: exterior size, interior lighting, passenger roominess, ride and handling, tires and wheels, exterior styling, and driver’s seat comfort.
There are several things Beetles owners would like changed. Over 21% of 2014 Volkswagen Golf owners want more advanced infotainment and entertainment systems. This is offset by 15% who want the systems to be simpler and easier to use. About 18% of the owners want more cargo room. 25% of Golf owners want the car to be easier to get into and out of.
The 2014 BMW 3-Series GT is the highest scoring Aspirational Luxury Car in AutoPacific’s 2014 Ideal Vehicle Award research. The planners at BMW have decided that a sub-niche strategy is good and have developed the “Gran Turismo” version of their venerable 3-Series. The designers and engineers have developed a product that provides owners with 3-Series goodness combined with wagon utility. The 3-Series GT is at the top against some very impressive aspirational luxury cars such as the Audi A5, Audi A4, Volvo XC70, BMW 1-Series, and the Hyundai Genesis. The 2014 3-Series GT also won AutoPacific’s 2014 Vehicle Satisfaction Award. Winning both awards in one confirms that the 3-Series Gran Turismo is a very special car. George Peterson, President of AutoPacific, concludes: “BMW is sub-niching the market with different bodystyles to appeal to a narrower and narrower group of buyers. With the 3-Series Gran Turismo they have provided a very satisfying product that hits the target buyers’ requirements precisely.”
Of the fifteen categories in the Ideal Vehicle survey, the 2014 BMW 3-Series GT leads or ties in four satisfaction categories and was within three percentage points of another three.
The top five highest ratings by 3-Series GT owners are: same exterior size, same passenger room, same tires, same wheels, and the same cargo space. These results confirm that the Gran Turismo buyers, specifically, appreciate the spaciousness and utility the GT bodystyle gives them.
Although the 3-Series GT is at the top there are several things owners would change. Owners would like different interior lighting, have better visibility, a more snug driver seat, more or better interior storage compartments and a different information and technology center.
There is a story to be told with the information and entertainment system. BMW was one of the first to implement the Human Machine Interface (HMI) – or iDrive system. They have continually struggled with their HMI system. While iDrive has improved substantially over the years, for this year seventeen percent of 3-Series GT owners want a more advanced system while twenty-two percent want a simpler one. BMW still has a way to go with their HMI system.
In the last year of this generation, the 2014 Ford Mustang is the highest scoring Sporty Car in AutoPacific’s 2014 Ideal Vehicle Award research. For a car getting long in the tooth, the fact that its owners rate the car so strongly is a testament that the product development team at Ford listened to their consumers and have satisfied their needs for the past five years. The Mustang is at the top against some very iconic muscle cars such as the Dodge Challenger, Chevrolet Camaro, and the import brand sporty cars Hyundai Genesis Coupe, Scion tC, and the Hyundai Veloster. For the past five years the sporty car IVA has changed hands between the Dodge Challenger and Chevrolet Camaro. It is very interesting that, in the last year of its generation, the Mustang wins for 2014. George Peterson, President of AutoPacific notes, “That Mustang is able to pull off an Ideal Vehicle Award win in the last year of this generation is impressive. The breadth of the Mustang lineup and the design execution has led its owners to vote it the most Ideal Sporty Car.”
2014 Ford Mustang owners are satisfied with their vehicle and do not want a great deal of change. Of the fifteen categories in the Ideal Vehicle questionnaire, the 2014 Mustang led in one satisfaction category and was within three percentage points of four more. This shows how close the scores were.
The top five highest ratings by Mustang owners are: same exterior size, same exterior styling, same tires, same safety features, and same cargo space as now.
No vehicle is perfect and Mustang owners did want several things changed. Mustang owners want a more advanced information and entertainment system, want it easier to get in and out of, and want more power and acceleration.
There is no doubt the all new C7 Corvette has recast America’s sports car in ways that ring the buyers’ bells. The 2014 Chevrolet Corvette Stingray is the highest scoring Sports Car in AutoPacific’s 2014 Ideal Vehicle Award research. The designers, planners and engineers at Chevrolet did an outstanding job listening to what their customers wanted. The Corvette was at the top of its category against some impressive competitors such as the Porsche Cayman, Porsche Boxster, MINI Coupe, Mazda MX-5, Nissan 370Z, and the Mercedes-Benz SLK. The C6 Corvette previously won the Ideal Vehicle Award for the 2012 model year. The Corvette has won AutoPacific’s Vehicle Satisfaction Award for the last three years in a row. George Peterson, President of AutoPacific, says, “Chevrolet has improved the Corvette in all ways. They have achieved a rare one-two win of AutoPacific’s annual owner-based awards. Not only is the Corvette satisfying its buyers, but it is also an ideal interpretation of the iconic American sports car.”
The 2014 Chevrolet Corvette owners are satisfied with their vehicle and do not want much change. Of the fifteen categories in the Idea Vehicle survey battery, the 2014 Corvette leads or ties in four satisfaction categories and was within three percentage points or another five.
The top five highest ratings by Corvette are: same exterior styling, same exterior size, same ride/handling, same interior lighting, and same seat fit as now.
Although the Corvette led in its category there are several things owners would change. Owners would like it to be easier to get in and out of the vehicle (they don’t want to crawl out of the driver’s seat with their hands on the ground?), want simpler information and entertainment system, better driver visibility (it’s a sports car, already!), and more power and acceleration (owners of high-powered sports cars always want MORE).