Escala Continues Series of Outstanding Cadillac Concepts Concept cars push design limits to determine if the buying public is ready. Over the past few years, Cadillac has teased the car community with three outstanding concept cars. The Ciel was a 4-door convertible with suicide doors first shown in 2011. The Elmiraj was a stunning coupe shown at Pebble Beach in 2013. The Escala was a highlight of the Pebble Beach Concours d’ Elegance in 2016.
The Ciel and Elmiraj were to be precursors of future Cadillacs. Then the Cadillac CT6 sedan was launched and we learned these distinctive concept cars were just vaporware after all. Concept cars often over-promise the future and production cars under-deliver. This year’s Escala may not be produced, but some of its design cues may find their way into future Cadillacs.
Escala is a Glimpse of Future Cadillacs With Johan de Nysschen leading Cadillac there may be a better than even chance that Cadillac will actually launch a flagship. If the Escala were produced as it was shown the car would be worthy of Cadillac’s old “Standard of the World” tagline. It could be the car that would return Cadillac to its heyday. Like the Ciel and Elmiraj, the Escala may be nothing more than a design exercise.
de Nysschen, however, added this note of caution to the Escala’s press release. “Depending on the development of the market segment for large luxury sedans, Escala is a potential addition to our existing product plan.” Interpret this to mean that the Escala is not a go program yet.
The front end style uses Cadillac’s distinctive vertical light pipe driving lights. Narrow OLED headlamps flank a sinister looking blacked out grille with a sporty three-dimensional texture. The headlamps and grille are highlighted by a bright surround that is mimicked in the rear styling. The bodyside is relatively unadorned with subtle rearward front fender and forward quarter panel character lines meeting around the B-Pillar. The very fast roofline hides a rear hatch with a generous rear opening ala Audi A7. The liftover, however, looks a bit daunting. The bright bordered boomerang-shaped taillamps are connected by a horizontal bright strip atop the rear fascia. There are large bright dual exhausts to complete the ornamentation of the rear end.
To give an idea of the size of the Escala, it is about 6-inches longer than today’s Cadillac CT6 sedan. Six-inches may not seem like a lot, but the Escala (probably CT8 if it is ever produced) looks much more substantial than CT6.
Driver Interface – OLED Screens The interior of the Escala is very tastefully done with upscale materials and three OLED panels for the telematics/infotainment systems. The interior is trimmed in light grey to maximize the sense of spaciousness. The OLED panels sweep across the instrument panel and maximize the display of information for the driver.
Cadillac Dealers Need More Crossovers Johan deNysschen is less-than-definite about whether Escala will be produced. In fact, there are rumblings that de Nysschen’s ambitious product plans have been scaled well back. So the existence of the Escala is very iffy. We can be somewhat confident that some of the design cues on the car – like the front and rear designs – may be seen on a future Cadillac model. Frankly, Cadillac would be well-served to add a couple of hot-selling crossover SUVs to its lineup first. The flagship would be nice, but the crossovers would move the metal.
This is the second time I have attended The Quail, a Motorsports Gathering and it did not disappoint. Held at The Quail Lodge and Golf Club in Carmel, California, the event drew 5,000 attendees. Cars and motorsports are supposed to be the highlight of the event, but food, drink and people are even more interesting. The attendees were enthusiasts, collectors, owners and motorsports personalities. Some of the vehicles on display had their owners hovering nearby. Other vehicles had their attendants close to make sure spectators did not touch them. Some of the restorers had worked on the cars for years and were bringing them out in public for the first time since the restoration was complete. Getting more popular all the time are “barn finds”. These are vehicles that have not been restored to a level never even attained from the factory. They have their fifty, sixty, seventy or eighty year patina intact.
There were over 250 vehicles to gaze at. Most were luxury and sporting marques like Ferrari, Lamborghini, Bugatti, Rolls Royce, Bentley. One of the highlights was the new Bugatti Chiron in a deep French blue with a highly chromed character line sweeping up the A-Pillar along the door and then down and back forward towards the front fender. Very dramatic. Framing the Chiron was a “sea” of Bugatti Veyrons in a rainbow of colors.
While The Quail is an event for individuals to showcase their vehicles, corporate displays seem to be on the upswing as well. Bugatti showcased the Chiron. Bentley showed off the Bentayga and the new Mulsanne. Acura was there celebrating 30 years on the market. BMW was celebrating its 100th Anniversary. Cadillac was featuring its CTS-V. Alfa Romeo featured the 4C and upcoming Guilia sedan. Singer, the classic Porsche upfitter, had a small display and a large crowd.
My favorite display was the Bowlus travel trailer hitched to a Bentley Bentayga. This all-aluminum $219,000 travel trailer is reminiscent of an aluminum Airstream but is totally high tech. The Bowlus folks say you can live off the grid for two weeks in their travel trailer and be totally comfortable.
The Quail is a signature event for Peninsula Hotels. Six Peninsula hotels had a spectacular pavilion with gourmet food appropriate from their cities – Bangkok, Beijing, Chicago, Beverly Hills, Paris, and New York. Most people probably couldn’t get through all six pavilions. While all six of the Peninsula pavilions were outstanding, perhaps the best was Beijing with great food and music to set the ambiance for a truly luxurious experience.
The Genesis G90 is the flagship of the new Genesis lineup. It will be on the market in September, 2016. Genesis is positioning the G90 against the top-of-the line Mercedes-Benz, BMW and Lexus sedans. The question is can it compete?
Size is Competitive with Lexus, Mercedes, BMW From a size perspective, the Genesis G90 is within inches of its competitors. It is a bit bigger than the Lexus LS460. It is about the same size as the Lexus LS460L, however. That is the extended length LS. It is a couple of inches shy in wheelbase and overall length to the BMW 7-Series. It is a couple of inches shorter than the Mercedes S-Class. Its interior volume is a bit bigger than the S-Class. Let’s call it a toss up when looking at size.
Powertrain Choices – Base V6 TT with Optional V8 The base Genesis G90 powertrain is a 3.3L Twin-Turbo GDI (gasoline direct injected) V6 with 365 horsepower and 376 lb.ft. of torque. About 80% of G90 volume will be the V6. Base-to-base, G90 loses to the competition with standard V8s. Lexus’ 4.6L V8 has 386 horsepower. The Mercedes 4.7L bi-turbo V8 has 449 horsepower. But Genesis’ V6 has more horsewpower than BMW’s base 3.0L Twin-Turbo V6 that has 320 horsepower. The optional Genesis engine is the 5.0L GDI V8 with 420 horsepower and 383 lb.ft of torque. The BMW 750i with its 4.4L Twin-Turbo V8 has 445 horsepower. So Genesis’ V8 is a bit below the German V8s.
So what? The Genesis G90 with the Twin-Turbo V6 performs very well. Teamed with an 8-speed automatic transmission, the G90 has excellent performance. Power is delivered smoothly and continuously. The powertrain is seamless and unobtrusive. There are only two options – V8 and All wheel drive. Driving the V6 with both rear and all wheel drive, we did not feel any noticeable difference. It wasn’t snowing.
Genesis planners want to have an interior that is “whisper quiet” and the NVH of the car delivers. The interior is quiet. Conversation is easy at any speed.
Rumor has it that Hyundai called in Lotus Engineering to help fine tune the G90s suspension. True or not, the suspension feels biased towards a German feel – purposeful and taut. It is not the cushy, absorbent feel provided by the Lexus LS. Handling is stable with little body lean. Nothing not to like.
On the Road to Autonomous Driving The Genesis G90 is loaded with standard driver assist and safety features. Many standard features on the G90 are in optional packages on the competition. As more and more is being written about autonomous driving, the G90 has some features that qualify. With standard adaptive cruise control and lane keeping assist the G90 can cruise in heavy traffic pretty much autonomously. But, if the driver has their hands off the wheel for longer than 13-seconds, the car insists you touch the wheel again.
I found the lane keeping assist pretty accurate on twisty mountain roads in British Columbia, but there were a couple of times the car was obviously going to overshoot a lane marker and I had to take over. I would be confident in using this in heavy Los Angeles Freeway gridlock, but would stay attentive when on the twisties.
Base Pricing Guess – $65,000 – $70,000 Genesis is not ready to divulge pricing for the G90 yet. As brands usually say at a press event prior to introduction, pricing will be set closer to the release date. But the pricing of the competition can show the general area the G90 will be priced. The more-powerful V8-only S-Class has a base price of $95,650. G90 will not be that high. The less powerful in-line 6-cylinder BMW is priced at $81,500. A 750i V8 is priced at $97,600. The lowest priced facing competitor is the Lexus LS at $72,520. But lets look at the Genesis sister ship the G80. The G80 starts at $41,400 with a 311-horsepower 3.8L V6. Check all the boxes and you get the G80 up to $50,350. The V8 G80 is $54,550 fully equipped. Any guess at what the base price for a rear wheel drive G90 with the V6 would be? Our guess is the base price will be between $65,000 and $70,000. For a V8 G90 with All Wheel Drive? Maybe $75,000. I could be high.
Image Source: Genesis Motors USA
The new Genesis brand of luxury vehicles has been launched with Hyundaispeed! Bbalee! Bbalee! Quick, quick in Korean.
Finally, Hyundai Launches a Luxury Brand After years of deliberation, argument, and negotiation, Hyundai has launched the new Genesis brand. Hyundai officially announced the new Genesis brand in November 2015. Erwin Raphael was appointed head of Genesis in March 2016. The new Genesis brand goes public in September, 2016. That is quick – bbalee, bbalee!
In reality, the new Genesis brand is not a big deal. The brand will have only six vehicles by 2021. This does not approach the dozens of models offered by Mercedes-Benz, BMW and Lexus.
But wait. That is wrong, Genesis is a BIG DEAL! Genesis is the only luxury car brand launched after 1990 that has a deep pockets major manufacturer behind it. Tesla, launched in 2004, is questionably viable in the long term.
Hyundai has decided after years of consideration that a stand-alone luxury brand is a BIG DEAL. The resources of Hyundai are committed to guarantee its success. Hyundai presently has about 835 dealers in the United States. The new Genesis brand will launch with about 300. These have been selected with great care. The Genesis Institute will train dealer salespeople across the country.
Aggressive Launch Marketing The new Genesis brand launches with all guns blazing. Genesis launches as the luxury car sponsor for the National Football League. They are the sponsor for the Los Angeles Open golf tournament at the Riviera Country Club. These sponsorships are sure to make a splash. By early 2017, awide cross-section of American car buyers will know Genesis as a brand. They will know Genesis now exists as a brand rather than just a few car lines resting atop the Hyundai Motor America lineup. This will get the new Genesis brand and the two vehicles it will initially have to sell – the G90 and G80 – on the radar of people who have money to spend on their next new vehicle.
While Genesis vehicles promise to be outstanding, the brand’s commitment to its customers is a cornerstone of its existence. Genesis wants to take the customer experience to a whole new level beyond Lexus, Mercedes and BMW.
Respect for Time Respect for the Genesis Customers’ time is of paramount importance. Time is precious and cannot be replaced. So lets call this the Genesis “Respect Initiative”. Tthe features of this “respect initiative,” hovever, last only for 3-years and 36,000 miles. The 3/36 commitment results from Genesis management estimates that up to 80% of Genesis vehicles will be leased and the majority of those leases will be for 3-years and 36,000 miles. During the “respect period” Genesis owners/lessees will get full maintenance, valet service, SiriusXM Traffic and Travel Link, navigation map updates, 24/7 roadside assistance with concierge service, and Genesis Connected Services. It would not be a surprise if Genesis has a comprehensive CPO (certified pre-owned used car) program in place by the time the first vehicles come off lease that would extend the “Respect Period” for subsequent owners.
Genesis Uses Hyundai’s In-House Advertising Agency – Innocean While Genesis is a stand-alone brand, it accelerated its launch by using Innocean as its advertising agency. Innocean is owned by Hyundai and also handles advertising for Hyundai brand vehicles. By using Innocean, Genesis gets a known quantity without lengthy reviews to select from numerous agencies vying for the job through lengthy and expensive reviews. Also, there is likely a “family discount” for using the in-house agency in there somewhere.
When asked by an advertising-savvy media member how the new Genesis brand will target its buyers after the NFL and LA Open hoopla, Genesis and their agency will “respectfully” target anyone who can afford to buy their cars. Genesis head Erwin Raphael contends they have no specific target buyer in mind – no age range, gender, or ethnicity. They are just targeting the ability to pay a certain lease fee for their G90 and G80 sedans. And after the brand is launched with heavy advertising and sponsorships, specific groups will be emphasized using Internet messaging and social media.
Product is the Foundation Leading to The Genesis Customer Experience Presently, there are six vehicles planned for the Genesis lineup. There are four cars and two SUVs. The G80 luxury sedan is on sale now. It is a 5-Series/E-Class competitor. The all new G90 (formerly Hyundai Equus) luxury sedan goes on sale in September. It is a competitor to the Lexus LS, Mercedes S-Class and BMW 7-Series. Later comes a BMW 3-Series competitor – the Genesis G70. Then a near luxury sport coupe is launched. There will be a mid-luxury sport utility vehicle and a near luxury SUV. Frankly, they cannot get these SUVs on the market quickly enough.
Based on driving the G90 and G80, Genesis products promise to give the best entries in the competitive set a solid run for their money. Initially, they will be value propositions. You will get more features and content for your money. Such a deal!
AutoPacific surveys new car and light truck buyers annually to determine how satisfied they are with their vehicle and what changes they want made. Based on this owner research, AutoPacific calculates the vehicles that owners want changed the least. The people who have purchased the vehicle are the people it was designed for. The data result in the AutoPacific Ideal Vehicle Award. Every year there are some results that stand out. The 2016 awards are no different. Here are some highlights:
• The top brand overall is Tesla – a one car brand at the time of the research, but that one car is on target with its buyers. The Tesla Model S is the top ranked Luxury Car.
• The top popular brand is GMC – for the third year in a row.
• The most ideal vehicle, overall, is the Volvo XC70.
• Subaru swept the crossover SUV categories in which it competes with the Outback winning the Premium Mid-Size Crossover SUV category, the Forester winning the Mid-Size SUV category and the Crosstrek winning the Compact Crossover SUV category. That is a very impressive sweep.
Multiple year winners include:
• Jeep Grand Cherokee – winning the last six years in a row
• Volkswagen Golf – winning the last three years in a row and six of the last ten years
• Chevrolet Colorado – for the second year in a row
• Subaru Outback – for the second year in a row
• Subaru Forester – for the second year in a row
That Tesla has won so early in its lifetime is a testament to its planning, design and engineering teams. Maybe Tesla does not have the bureaucracy that bogs down bigger companies and allows it to effectively target the affluent buyers of its first vehicle.
Jeep has been fine-tuning the Grand Cherokee since the early 1990s. The fact that it has won the Ideal Vehicle Award for six years in a row shows that Jeep really does know what Grand Cherokee owners want.
The string of Ideal Vehicle Awards won by the Volkswagen Golf over the past ten years is impressive.
Finally, Subaru has solved the equation of successful small and mid-size crossover SUVs. Subaru sales have been steadily increasing and the Ideal Vehicle Award wins show the company understands crossover SUVs. Of course their “LOVE” advertising and dog-centric messages don’t hurt either.
Mercedes-Benz Sprinter with a MasterSolutions upfit package. (Photo by Ed Kim)
As published on Forbes.com
Daimler’s Sprinter commercial van has been a pioneer in the North American market, introducing commercial customers here to the tall and slab-sided European-style van format all the way back in 2001. Today, this format’s U.S. sales surpass that of the traditional American-style van as the latest full-size commercial vans from Ford and FIAT Chrysler Automobiles have followed Sprinter’s lead.
Image by: George Peterson
Infiniti QX30 Launched One of the fastest growing product segments is the Luxury Small Crossover SUV (XSUV) category. Infiniti has been a bit late to the party as there are already 33 small XSUVs on the market. Eight of those are luxury brand XSUVs: the Acura RDX has been out since 2013 in its second incarnation, Audi Q3 out since 2014, BMW X1 out since 2014, Land Rover Discovery Sport out since 2016, Lexus NX200t out since 2015, Lincoln MKC out since 2015, Mercedes GLA since 2015, Range Rover Evoque out since 2012. Launch of the Infiniti QX30, while a bit late, pretty much has every brand in the fray.
Infiniti enters the fray with the Infiniti QX30, making it the 34th member in the small XSUV market and 9th luxury brand XSUV. Remember, QX is the Infiniti nomenclature for SUVs whether they are body-on-frame SUVs (QX80) or crossover SUVs (QX70, QX60, QX50). Infiniti cars carry names that begin with a simple “Q”.
All USA QX30s Classified as Trucks The Infiniti QX30 is a highly styled small crossover available in front wheel drive and all wheel drive powertrain configurations. In other markets the all drive model is called “Q30” indicating Infiniti is classifying it as an hatchback car. In the USA, both versions are classified as trucks.
Dramatic Infiniti Design Cues Differentiate QX30 The Infiniti QX30 is sporty and curvaceous like most Infiniti models. It has bulging front fenders sweeping back and down with a strong character line. Infiniti decribes the character lines as “dramatic and turbulent”. The windshield is very fast flowing into a steeply dropping roofline. The front end is instantly recognizable as an Infiniti with its unique “double-arch” grille. In the side view, Infiniti’s signature crescent-shaped C-pillar further differentiates the vehicle. There is a lot going on there, but it works very well in this small XSUV.
Infiniti QX30 and Mercedes GLA Share Platform To keep the investment in line the Infiniti QX30 is assembled in Sunderland, England alongside the Mercedes-Benz GLA. QX30 and GLA share platforms, but Infiniti has loaded its entry with all the latest high tech electronic gadgetry available.
Engine Power at the Low End of Competitive Range The 2.0L 4-cylinder turbocharged engine is shared with the GLA and is manufactured by Daimler in Kolleda, Germany. Power output is 208 horsepower with 258 lb-ft of torque. Compared with other luxury XSUVs this power output is anemic. Driving the QX30, the performance is adequate, even pleasant, but a power output of between 230 and 240 horsepower would be more expected from an engine with these specifications.
The engine is mated to a 7-speed dual clutch transmission.
Ford’s F-Series Super Duty pickups are all new for the 2017 model year. The Super Duty line includes the F-250, F-350, F-450 and F-550 heavy duty pickups.
All-New For Real The term all new here is an actual fact because the last time the Super Duty was all new was over a decade ago. The high volume F-150 light duty full size pickup was all new and all aluminum for 2016. The Super Duty follows a year later, but Ford says the product update cadence should be shorter for both the F-150 and the Super Duties in the future.
Image by: George Peterson
Borrows from F-150, Then Goes on Steroids For this iteration the Super Duty pickups share the aluminum cabs of the F-150 – regular cab, Super Cab and Crew Cab. Each of these cabs is longer than that on the old Super Duty. Then everything changes. The front end styling is very different, tougher and stronger looking than the pretty darn strong looking F-150. The pickup box is upgraded to handle the more severe workload of a vehicle designed for construction crews and trailer towing. The fully-boxed frame has been substantially upgraded with the center section frame rails 1.5 inches taller than previously.
Venerable Twin-I-Beam Suspension Retained and Upgraded The Twin-I-Beam front suspension has been upgraded and remains a very important Super Duty unique selling proposition. According to Doug Scott, head of Ford truck marketing, there was a lot of discussion about retaining the venerable, but very strong Twin-I-Beam front suspension. There was one contingent within Ford that wanted a more contemporary front suspension similar to Chevrolet Silverado. But buyers of the Super Duty rely on the over-designed Twin-I-Beam for durability in extreme abuse situations. Super-computer simulations of the suspension design have eliminated the quirkiness of the previous set-up that tended to wander a bit on the open road.
Unique Interior Although the Super Duty shares the F-150’s cabs, the interior in the Super Duty is unique to the line. The “Active Motion” seats are designed for heavier duty application and long seat time. They are comfortable for hours on the road. The instrument panel is unique and much more industrial looking than in the F-150. There is a wide center console that can accommodate files or a laptop computer. The console top is an armrest in normal driving or a desk when necessary.
Feature Laden The list of available advanced features is an arm long. Most would be expected in an up-market car, but in a heavy duty pickup they are extraordinary. Super Duty gets Sync 3 available with Apple CarPlay and Android Auto. There is a 360-degree camera set-up that is extremely useful when parking or off-roading. Activating the camera allows you to see the obstacles near the vehicle and avoid them. The Super Duty can have as many as SEVEN cameras. Lane departure warning, blind spot information and adaptive cruise control systems are available. Adaptive steering is available that adjusts the steering ratio based on driver input.
Powerful Power Stroke Diesel is the Volume Engine Choice The available powertrains include the second generation Power Stroke diesel that will be the high volume engine. The 6.7L V8 diesel has 440-horsepower and 920 lb. ft. of torque. That’s right – 920 lb. ft. The diesel is mated to a 6-speed automatic transmission. The diesel pulls, and pulls, and pulls. There is a 6.2L V8 gas engine with 385-horsepower and 430 lb. ft. of torque. On chassis-cab models Ford’s 6.8L V10 is available.
Driving the Super Duty The Super Duty is a delight to drive for such a big truck. The 4×4 King Ranch F-250 Crew Cab (~$78,000) was easy to drive and easy to maneuver if you have a lot of space. The unloaded ride was good depending on road surface. Because of the stiff 4×4 suspension the ride over choppy roads was a bit uncomfortable. The power of the 6.7L Power Stroke diesel was very impressive.
Fiat Turns to Mazda for Iconic Sports Car About 50 years after first launching the Fiat 124 Spider in the United States, Fiat is launching a new Spider in Summer 2016. The last time the Fiat 124 Spider was sold in the USA was in 1983. To gain a desirable roadster without having to develop the car themselves, Fiat Chrysler Automobiles (FCA) turned to Mazda.
Fiat wants the 124 Spider to re-establish the sporty image of the brand and communicate “fun, joyous and optimistic” motoring.
Basically, the 2017 Fiat 124 Spider is a reskinned Mazda Miata propelled by a Fiat MultiAir Turbo 4-cylinder engine.
Unique Exterior Styling Take the outstanding Mazda MX-5 Miata and breathe Italian-ness on it and you have the 2017 Fiat 124 Spider. With the rear wheel drive Mazda roadster platform as a base, Fiat has done an excellent job differentiating their little roadster from the Miata. The proportions are definitely Miata, but the Fiat body is 5.5-inches longer with much of the length increase going to the trunk. The exterior styling is different, maybe a bit more upscale looking. The front end has a hexagonal grille with a honeycomb mesh flanked by styled headlamps. It has a friendly face. The rear has sharp horizontal LED taillamps. Both the front and rear designs are reminiscent of the original 124 Spider.
Minor Interior Differentiation The interior is lifted directly from the Miata with material upgrades here and there. The seats are very comfortable and supportive with a unique sew style. Two seat trim colors are available, black and saddle. The saddle seat trim is very upscale looking and radio speakers in the headrests are a nice touch. The interior has been optimized for quietness. Being a roadster, wind buffeting can be a real problem, so care was taken in the windshield header and side window design to minimize buffeting at speed. The top is one of the best features of the Fiat 124 Spider. It can be opened or closed with one hand from either front seat. Brilliant!
Unique Turbo Engine from Italy The Fiat 124 Spider is powered by Fiat’s 1.4L MultiAir Turbo 4-cylinder engine with 160-horsepower and 184 lb-ft of torque. The engine block has been modified for longitudinal installation in the platform and to mate with Mazda’s excellent 6-speed manual transmission and 6-speed automatic transmission.
The suspension has been tuned a bit differently and the ride seems a bit more supple than on the Miata. Handling is crisp as befits the short wheelbase.
Pricing Essentially Equivalent with Miata There are three trim levels: Classica, Lusso and Abarth. There is also a 124 unit special edition car at launch – Prima Edizione Lusso (check all the boxes, unique blue color = $35,000). The base Classica model is priced at $24,995 with the 6-speed manual transmission. Destination charges are $995. About 60% of the Fiat 124 Spider buyers are expected to opt for the automatic transmission that adds $1,350 to the price. The volume model likely will be the $27,495 Lusso model that adds automatic headlamps, fog lamps, rain sensing wipers, automatic temperature control, leatherette and piano black instrument panel inserts, and 7-inch touch screen. Selecting the sportiest Abarth model is $28,195. When compared with the Miata, Lusso seems like a deal compared with the Miata Grand Touring ($31,270) except the Grand Touring Miata is fully loaded. To get that level of equipment on the Fiat 124 Spider adds another $3,795 to the price putting the Fiat only $20 higher than the Miata (Fiat destination charge is $160 higher than Mazda – puts actual price difference at $180 higher than Miata).
This article was first published on Forbes.com on June 9, 2016
Tesla Tops Auto Brand Satisfaction for Second Year in a Row Tesla owners are the most satisfied overall among all car and light truck owners according to the results of AutoPacific‘s 2016 Vehicle Satisfaction Award research. The annual study includes over 65,000 respondents for 2016 and covers 273 vehicles sold in the United States.
Tesla owners are almost unanimous in agreeing the Tesla is fun to drive, powerful, eco-friendly, upscale, safe, distinctive and expensive. These are not people who are really looking for the greenest car around, they want a car that makes a statement and can tear away from almost every other car when the light turns green. The fact that Tesla has been the top-ranking brand in AutoPacific’s research two years in a row is testament not only to how much Tesla buyers like their product, but at how well the brand has been positioned. Of course, Tesla today is a one-car brand and that one car has really resonated with its owners. Things may be different when data for the Model X and Model 3 are included in the years to come.
Other luxury brands trail Tesla. Cadillac, Lexus and Lincoln are next in satisfaction, then comes a surprise.
Kia Top Ranked Popular Brand Kia is ranked fifth overall and is the top popular brand in the research. This is quite a feat for a Korean brand that was just an asterisk fifteen years ago. Clearly, Kia products are capable of competing with the best. The Kia Optima mid-size sedan was third overall behind the Cadillac Escalade Luxury SUV and the Mercedes S-Class Luxury Car. These cost about three times what the Optima would cost. Kia owners see their vehicles as safe, fun to drive, comforting, a good value from a trusted brand. While these attributes are above the results for the industry as a whole, they bear little resemblance to the magnitude of the Tesla results.
Here are the top ten most satisfying brands: