Let’s Talk Cars: Brand Consideration and the new Lexus GS450h
- April 11, 2006
- Audio Podcasts, Chevrolet, Lexus, Toyota
- Posted by cameron
- Comments Off on Let’s Talk Cars: Brand Consideration and the new Lexus GS450h
Welcome to “Let’s Talk Cars”
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This week on Let’s Talk Cars, it’s all about consideration, brand consideration that is. AutoPacific founder and president George Peterson and VehicleVoice contributor Jim Hall have another go at polite conversation while tackling a new AutoPacific consumer survey that has American automotive manufacturers slipping, Mercedes tanking, and Toyota doing back flips, albeit in a deprivation tank.
And with 91 octane fuel going for well over $3 a gallon in California, we give you the Lexus GS450h – the newest hybrid from the luxury arm of Toyota. Worth the money? Hear what Jim and George have to say.
Show Rundown
01:52 Brand Consideration Research – VehicleVoice contributor Jim Hall and AutoPacific president and founder, George Peterson
16:00 Lexus GS450h – VehicleVoice contributor Jim Hall and AutoPacific president and founder, George Peterson
