LA Auto Show – LA Now the Real Deal
- December 1, 2006
- Auto XPRT Speaks..., The Car Biz
- Posted by George Peterson
- Comments Off on LA Auto Show – LA Now the Real Deal
The Los Angeles Auto Show has lived in the shadow of the larger Detroit Auto Show – pardon me, the “North American International Auto Show” – for decades now. Through a folly of scheduling, Los Angeles and Detroit were always scheduled on top of each other in early January. Why more people didn’t opt for LA in January rather than Detroit was beyond us. But it wasn’t until LA moved away from the January date (which Detroit will keep because that is where the Detroit Auto Dealers Association wants it) that it has begun to reach critical mass.
Of course, VehicleVoice and AutoPacific crews were there to document the most recent LA Auto Show and determine if it has succeeded in separating itself from Detroit.
LA Gets International Sanctioning
For its “New Beginning”, LA received international sanctioning from the Paris-based Organisation Internationale des Constructeurs d’Automobiles (OICA). This is a big deal because only two shows per continent can be sanctioned each year by OICA. But it is French, so who cares?
LA Moves Even Earlier in 2007 for 101th LA Auto Show
In 2006, LA moved from January to just after Thanksgiving. Press days were on the 29th and 30th with several companies throwing soirees on Tuesday evening the 28th. This moves LA five to six weeks earlier than Detroit and opens up the ability to trot out more concept vehicles and new vehicle introductions.
For the 2007 show, LA straddles the long Thanksgiving holiday with the show getting more attendance from the Thursday and Friday of the week when prospective show goers are sated with American football and avoiding the shopping malls like the plague. Good move, LA.