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Last night General Motors held a celebrity bash at Paramount Studios’ Soundstage 15. Celebrities were invited to model the latest fashions showcased by General Motors’ new concepts and products. Why would GM do this? GM invites “influentials” from the Los Angeles area to see and be seen at GM Ten. Not a bad idea at all. Gives the company positive exposure. Costs a bundle, but the investment is certainly worth it in terms of positive press.
Here is the GM-produced video feed for the show:

Our reason for going was much more mundane although seeing the celebrities was a highlight. Received a walkaround of the upcoming Cadillac CTS from Cadillac General Manager Jim Taylor. Looks like Cadillac has a winner on its hands to replace last years winner of AutoPacific’s Vehicle Satisfaction Award in its class – Cadillac CTS.

Katherine Heigl – Grey’s Anatomy

Actress Katherine Heigl, dressed in Dolce & Gabbana, walks the runway with a Chevy Volt Electric Concept at the GM TEN fashion event Tuesday, February 20, 2007 in Los Angeles, California. (General Motors Photo)

Cast from Heros

Heroes Cast: Milo Ventimiglia, Hayden Panettiere, Masi Oka, and Jack Coleman, dressed in Dolce & Gabbana and Ms. Panettiere in Luisa Baccaria, walks the runway with a Jay-Z GMC Denali at the GM TEN fashion event Tuesday, February 20, 2007 in Los Angeles, California. (General Motors Photo)
Denise Richards – less Charlie Sheen

Actress Denise Richards, dressed in Dolce & Gabbana, walks the runway with a Saturn Sky Redline at the GM TEN fashion event Tuesday, February 20, 2007 in Los Angeles, California. (General Motors Photo)
Donald Falson – Scrubs

Donald Faison, dressed in Dolce & Gabbana, walks the runway with a 2007 Buick Enclave at the GM TEN fashion event Tuesday, February 20, 2007 in Los Angeles, California. (General Motors Photo)
Leah Remini – King of Queens

Actress Leah Remini, dressed in Ports, walks the runway with a DUB Saab 9-7x at the GM TEN fashion event Tuesday, February 20, 2007 in Los Angeles, California. (General Motors Photo)